We use Cision for Social Listening. We work with a variety of social services and health care agencies throughout the US and we coordinate social media campaigns. Cision allows us to view all of the posts created by our agency and partner agencies in a single location and helps assess reach and impact. Each month/quarter/year I am able to extract a report that shows our coalition's reach. Our agency has various programs that do this and each program has a saved search and can run their own customized reports.

Cision is a great tool for finding journalists contact information. However, I prefer other tools for traditional media listening.