Overview
Product Information on Cognism
What is Cognism?
Cognism Pricing
Overall experience with Cognism
“Cognism Provides Reliable Data but Faces Integration and Process Automation Limitations”
“Effective tool with regional data limitations.”
About Company
Company Description
Cognism is a company specialized in international sales intelligence. The major business problem it addresses is assisting businesses to find, engage, and finalize transactions with desired prospects. This is achieved through the provision of high-quality company and contact data. The data include firmographics, technographics, sales trigger events, intent data, verified business electronic addresses, and phone-verified mobile numbers. Additionally, Cognism ensures compliance with GDPR & CCPA through innovative technology and collaborations with top CRM and sales engagement facilitators. This helps businesses establish a predictable pipeline, locate their next beneficial business chance, and overcome international compliance barriers.
Company Details
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Reviewer Insights for: Cognism
Performance of Cognism Across Market Features
Cognism Likes & Dislikes
The chrome extension is extremely easy to use and straightforward with mostly accurate information.
The tool is very easy to use and understand, which accelerates our operation processes.
The lists feature - you can search companies and create lists of your targetted audience via location, job, etc. There are tonnes of filter options so you can be super specific and create lists whic has helped our team reduce time on lead generation. Great email info - Cognism is one of the better systems that actually provided us with direct email addresses. If its not correct, the system is user friendly and you can simply mark that its incorrect easily for other users. Customer Support - we wanted to integrate it with our other systems and our dedicated rep was very helpful and facilitated a meeting with our IT department.
The integrations are not very well built out for an enterprise business information tool. It would be a game-changer for us if we were able to take cognism lists or entries from the chrome extension and enrich them into other tools like Chili Piper rather than just HubSpot. Additionally, there are some unique nuances with CRM data transfer with Cognism that make it difficult to build independent processes, such as when you move information from Cognis, to other platforms, it will make the user who initiated the transfer the contact/company owner, which ends up making SDRs contact/company owners and interferes with standing processes.
As stated before, the data quality in some regions does not justify the high cost. Additionally, their customer service has not been always the best and could be improved.
Mobile numbers - As I mentioned it is better than others for scraping correct information but I do wish there were more numbers listed with individuals
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Peer Discussions
Cognism Reviews and Ratings
- OPERATIONS MANAGER<50M USDSoftwareReview Source
Cognism Provides Reliable Data but Faces Integration and Process Automation Limitations
Cognism is a very easy to use tool with really good information, leading to my 4 star review. Overall, my team does get information to make calls and great outreach. Cognism lacks in integrations and ease-of-use when it comes to automated process building, otherwise we really enjoy the tool. - Marketing Manager50M-1B USDSoftwareReview Source
Effective tool with regional data limitations.
Cognism is a nice tool, but its effectiveness depends heavily on the region. While the data quality is great in some regions, in others it leaves much to be desired. Overall, it's a very useful platform, though it comes with a high price. - ACCOUNT MANAGER<50M USDServices (non-Government)Review Source
Advanced Filtering Options Facilitate Precise Company Lists and Lead Identification
Definitely one of the better sales information tools out there! - BUSINESS DEVELOPMENT REPRESENTATIVE50M-1B USDSoftwareReview Source
Mobile and Email Data Access Simplifies Lead Generation for Sales Teams
Great product, easy to use, intuitive. Very good mobile number and email data. Would highly recommend as an option if you want something as an alternative to others. - Business Development Associate<50M USDIT ServicesReview Source
Bulk Search Feature Simplifies Data Updates but Business Name Search Lacks Options
Great experience and it has made keeping our data up to date much simpler