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  3. D&B Hoovers
Logo of D&B Hoovers

D&B Hoovers

byDun & Bradstreet
in Revenue Data Solutions (Transitioning to GTM Data Applications)
3.9

Overview

Product Information on D&B Hoovers

Updated 13th October 2025

What is D&B Hoovers?

D&B Hoovers is a software that provides business intelligence and data analytics to support prospecting, sales, and marketing activities. The software delivers access to company profiles, industry research, and corporate hierarchy information, helping users identify key contacts, assess market opportunities, and segment target audiences. D&B Hoovers integrates customer relationship management features such as list building and real-time alerts, enabling organizations to track business changes and competitive developments. By consolidating business data and insights, this software aims to streamline workflow processes and improve the quality of lead generation and business decision-making.

D&B Hoovers Pricing

D&B Hoovers is a software that uses a subscription-based pricing model, with tiered packages depending on features, data access, and number of users. Pricing varies according to usage requirements, data volume, and additional modules selected. Custom pricing options may be available for enterprise clients based on specific needs.

Overall experience with D&B Hoovers

Associate
<50M USD, Banking
FAVORABLE

“Integration With Salesforce Simplifies Data Entry but Access Limited to Platform Only”

4.0
Dec 1, 2025
D&B Hoovers is a great resource to use when researching potential clients (companies) but it did take awhile and a lot of back and forth communication to set up my account within my office's software platform.
Operations Associate
250M - 500M USD, Services (non-Government)
CRITICAL

“Decent Add-On For Contact Data But Lacks Standalone Reliability And Support”

3.0
Dec 10, 2025
It's a decent resource for contact and company information but honestly well behind others in terms of quality and upkeep. The basic search is pretty good, if a little picky on spelling . The advanced search offers a good range of functions, in some cases more than competitors, but is a bit clunky and slow when running. All in all, it's a fine add-on to other systems but not really robust enough on its own for my needs.

About Company

Company Description

Updated 7th December 2023

Dun & Bradstreet is a global provider of business decisioning data and analytics. Its primary focus is to help companies enhance their business performance. Its Data Cloud operates to fuel solutions and provide insights that allow businesses to increase revenue, reduce cost, minimize risk, and transforms their functionalities. Founded in 1841, Dun & Bradstreet has supported businesses of diverse size in risk management and opportunity revelation.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
1841
Head office location
Jacksonville, United States
Number of employees
5001 - 10000
Website
http://www.dnb.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

D&B Hoovers Reviews and Ratings

3.9

(192 Ratings)

Rating Distribution

5 Star
28%
4 Star
49%
3 Star
18%
2 Star
4%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.0

Integration & Deployment

4.2

Service & Support

4.0

Product Capabilities

4.1

Filter Reviews
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  • Operations Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Decent Add-On For Contact Data But Lacks Standalone Reliability And Support

    3.0
    Dec 10, 2025
    It's a decent resource for contact and company information but honestly well behind others in terms of quality and upkeep. The basic search is pretty good, if a little picky on spelling . The advanced search offers a good range of functions, in some cases more than competitors, but is a bit clunky and slow when running. All in all, it's a fine add-on to other systems but not really robust enough on its own for my needs.
  • Associate
    <50M USD
    Banking
    Review Source

    Integration With Salesforce Simplifies Data Entry but Access Limited to Platform Only

    4.0
    Dec 1, 2025
    D&B Hoovers is a great resource to use when researching potential clients (companies) but it did take awhile and a lot of back and forth communication to set up my account within my office's software platform.
  • Business Development Associate
    50M-1B USD
    Banking
    Review Source

    Data Is Easy to Find, Hard to Trust: Useful Interface Undone by Outdated Information

    3.0
    Nov 18, 2025
    The platform is easy enough to use, the interface behaves as it should, and the filtering tools are serviceable, but the data quality constantly drags the whole thing down. You go in mostly to find decision-maker contacts, and while you can usually surface the right titles, the accuracy is shaky—enough outdated, retired, or even deceased contacts to make outreach awkward. Financials are essentially untrustworthy, even for public companies, and modeled revenue drives a lot of junk prospects into your lists. The tool does its job mechanically, but the information inside it can’t be counted on, which limits how much value you can genuinely pull from it.
  • Marketing Manager
    50M-1B USD
    Banking
    Review Source

    Complicated Software Structures Limit Usability and Reliability for Data Interpretation

    3.0
    Dec 1, 2025
    The functionality promised by this software ultimately did not prove valuable to us. The data had inconsistencies that could not be explained and a complicated structure which made it difficult to derive insights from.
  • Data and Analytics Manager
    <50M USD
    Services (non-Government)
    Review Source

    Comprehensive Company Database Offers Detailed Revenue and Headcount Information

    5.0
    Dec 3, 2025
    Overall my experience with D&B hoovers was very pleasant and positive.
...
Showing Result 1-5 of 192

Recommended Gartner Insights

  • Market Guide for Revenue Data Solutions (Transitioning to GTM Data Applications)
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Reviewer Insights for: D&B Hoovers
Deciding Factors: D&B Hoovers Vs. Market Average
Performance of D&B Hoovers Across Market Features

D&B Hoovers Likes & Dislikes

Like

I like the intergration and ease of use within Salesforce and the data it provides to help me fill out missing information for my work.

Like

- The advanced search for contacts and companies provides a lot of filter options - It's easy to see whether someone or some business exists in their database with the autofill answers in basic search - The company information is decently in depth

Like

The feature set i value most is the fact it has an extensive database of companies. which have detailed information on headcount. As well as the total revenue they generate. The company search is also very comprehensive in trying to find a company list.

Dislike

I don't like that I can only access it within Salesforce, and it logs me out frequently. Sometimes it'd be easier if I could just open a new D&B webpage instead of going through Salesforce. However, that might just be the option my company selected so maybe that's not a D&B issue.

Dislike

The service (at least when not at a large enterprise scale, I can't speak to that) leaves a lot to be desired. We had to reach out over and over and over just to get them to renew our contract after it lapsed without notification.

Dislike

The complexity of the product is part of its downfall. However, once learned this is an extremely effective tool for any organization.