Name: Criteo Commerce Max
Rating: 4 (12 reviews)

Overview

Product Information on Criteo Commerce Max

Updated 13th November 2025

What is Criteo Commerce Max?

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchanising decisions.

Overall experience with Criteo Commerce Max

MARKETING ASSOCIATE

50M - 250M USD, Manufacturing

FAVORABLE

“Retargeting and Personalization made Easier with Criteo”

5.0

Sep 26, 2024

My experience with criteo commerce media platform has been quite good. The platform provides rich targeting options allowing for audience segmentation and retargeting that drives results.

Director of Sales

500M - 1B USD, Consumer Goods

CRITICAL

“Criteo easy for teams with low bandwidth, but quickly losing business. ”

3.0

Jun 18, 2025

We've been using Criteo for over 4 years now and so far it has been good (not great). What we've seen in the last few years is that retailers are starting their own retail media networks and Criteo is quickly falling behind.

About Company

Company Description

Criteo is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth.

Company Details

Company type

Public

Year Founded

2005

Head office location

Paris, France

Number of employees

1001 - 5000

Website

http://www.criteo.com

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A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Criteo Commerce Max

Performance of Criteo Commerce Max Across Market Features

Criteo Commerce Max Likes & Dislikes

I like how criteo's effective retargeting tailor ads based on individual used behaviour, which greatly improves personalization and conversion rates.

Communication on their end and the functionality of their platform. It is very easy to manage our paid search digital campaigns at retailers that use them for now.

1. Very good DMP and audience targeting algorithm which runs on Programmatic or Biddable commands easily 2. Interactive and easy to use dashboard 3. Integration and implementation went smoothly 4. The product team is always ready to help 5. Super secure payment gateway

Reporting isn't always real time, so there can be some delay in seeing the impact of changes made to campaigns.

They are significantly more expensive than any other platform that does the same (Criteo, WMC, etc.). They are also losing lots of their retailer partners but will not scale back their price.

I don't have much to add. However, I recommend as a Digital enthusiast that they enhance their AI more so that the budget allocation and publisher exclusion can be learnt from past learnings.

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Criteo Commerce Max Reviews and Ratings

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Director of Sales
50M-1B USD
Consumer Goods
Review Source
Criteo easy for teams with low bandwidth, but quickly losing business.
3.0
Jun 18, 2025
We've been using Criteo for over 4 years now and so far it has been good (not great). What we've seen in the last few years is that retailers are starting their own retail media networks and Criteo is quickly falling behind.
Senior Digital Art Director
50M-1B USD
Consumer Goods
Review Source
Great for retargeting but has room for improvement
3.0
Oct 3, 2024
It is great for retargeting and can help improve conversion for e-commerce business, but the main problem is, it is lacking transparency in reporting and limited control over ad placement making it less flexible for us who wants to control our campaign granularly.
MARKETING ASSOCIATE
50M-1B USD
Manufacturing
Review Source
Retargeting and Personalization made Easier with Criteo
5.0
Sep 26, 2024
My experience with criteo commerce media platform has been quite good. The platform provides rich targeting options allowing for audience segmentation and retargeting that drives results.
DIRECTOR
1B-10B USD
Media
Review Source
Innovative Targeting Algorithm Enhances Audience Reach
5.0
Aug 7, 2024
Exceptional audience targeting algorithm. Covers almost 90% of your retargeting audience with 200-300% ROI. Love it
DIRECTOR
50M-1B USD
Consumer Goods
Review Source
Criteo's AI keyword Identifier and Dashboard Stand Out Despite Reporting Issues
4.0
Jun 12, 2024
criteo offers an easy to use dashboard, reporting and has a solid customer care team. where they could improve is in reporting and the way in which the data is shown for ease

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