Name: Criteo Commerce Max
Rating: 4 (12 reviews)

Overview

Product Information on Criteo Commerce Max

Updated 13th November 2025

What is Criteo Commerce Max?

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchanising decisions.

Overall experience with Criteo Commerce Max

Perfomance Marketing Manager

1B - 3B USD, Services (non-Government)

FAVORABLE

“Criteo strengthens ad presence with dynamic and programmatic retargeting.”

4.0

Feb 27, 2026

Criteo has been an important partner in our strategy. The platform specializes in dynamic and programmatic retargeting campaigns. It allows us to reach users who have already shown interest in ads, reinforcing the presence of listings, which greatly improves the likelihood of conversion.

Automated Translation from Portuguese

Director of Sales

500M - 1B USD, Consumer Goods

CRITICAL

“Criteo easy for teams with low bandwidth, but quickly losing business. ”

3.0

Jun 18, 2025

We've been using Criteo for over 4 years now and so far it has been good (not great). What we've seen in the last few years is that retailers are starting their own retail media networks and Criteo is quickly falling behind.

About Company

Company Description

Criteo is the global platform connecting the commerce ecosystem for brands, agencies, retailers, and media owners. Its AI-powered advertising platform has unique access to more than $1 trillion in annual commerce sales—powering connections with shoppers, inspiring discovery, and enabling highly personalized experiences. With thousands of clients and partnerships spanning global retail to digital commerce, Criteo delivers the technology, tools, and insights businesses need to drive performance and growth.

Company Details

Company type

Public

Year Founded

2005

Head office location

Paris, France

Number of employees

1001 - 5000

Website

http://www.criteo.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Criteo Commerce Max

Performance of Criteo Commerce Max Across Market Features

Criteo Commerce Max Likes & Dislikes

It allows you to automatically display relevant ads based on user behavior. In addition to retargeting, it allows you to reach users across multiple websites and apps, increasing ad reach. An essential platform for brands with a lot of inventory.

Automated Translation from Portuguese

Communication on their end and the functionality of their platform. It is very easy to manage our paid search digital campaigns at retailers that use them for now.

I like how criteo's effective retargeting tailor ads based on individual used behaviour, which greatly improves personalization and conversion rates.

Like many programmatic retargeting solutions, some decisions are automated, which limits strategic adjustments.

Automated Translation from Portuguese

They are significantly more expensive than any other platform that does the same (Criteo, WMC, etc.). They are also losing lots of their retailer partners but will not scale back their price.

Reporting isn't always real time, so there can be some delay in seeing the impact of changes made to campaigns.

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Peer Discussions

Criteo Commerce Max Reviews and Ratings

Recommended Gartner Insights

Market Guide for Ad Tech Platforms (Transitioning to Advertising Platforms)

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1B-10B USD

Services (non-Government)

Review Source

Criteo strengthens ad presence with dynamic and programmatic retargeting.

50M-1B USD

Consumer Goods

Criteo easy for teams with low bandwidth, but quickly losing business.

Senior Digital Art Director

Great for retargeting but has room for improvement

Oct 3, 2024

It is great for retargeting and can help improve conversion for e-commerce business, but the main problem is, it is lacking transparency in reporting and limited control over ad placement making it less flexible for us who wants to control our campaign granularly.

MARKETING ASSOCIATE

Manufacturing

Retargeting and Personalization made Easier with Criteo

5.0

Sep 26, 2024

My experience with criteo commerce media platform has been quite good. The platform provides rich targeting options allowing for audience segmentation and retargeting that drives results.

DIRECTOR

Media

Innovative Targeting Algorithm Enhances Audience Reach

Aug 7, 2024

Exceptional audience targeting algorithm. Covers almost 90% of your retargeting audience with 200-300% ROI. Love it

Overview

Product Information on Criteo Commerce Max

What is Criteo Commerce Max?

Criteo Commerce Max Pricing

Criteo Commerce Max Product Images

Overall experience with Criteo Commerce Max

“Criteo strengthens ad presence with dynamic and programmatic retargeting.”

“Criteo easy for teams with low bandwidth, but quickly losing business. ”