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  3. Emma
Logo of Emma

Emma

byMarigold
in Email Marketing
4.6

Overview

Product Information on Emma

Updated 13th October 2025

What is Emma?

Emma is an email marketing software designed to facilitate the creation, management, and analysis of email campaigns for businesses. The software offers features such as customizable templates, audience segmentation, automated workflows, and real-time analytics, enabling users to deliver targeted messages to specific groups and monitor campaign performance. Emma integrates with various CRM and ecommerce platforms, supporting list management and personalized communication. It addresses challenges related to effective customer engagement and campaign tracking by streamlining the process of designing, sending, and evaluating email communications. The software aims to improve workflow efficiency, increase relevance of content to recipients, and provide actionable insights for marketing teams.

Emma Pricing

Emma software offers a subscription-based pricing model with multiple tiers that vary according to the number of contacts and feature access. The structure generally includes a monthly or annual fee, with pricing increasing as additional contacts, advanced automation, or enhanced analytical tools are included. Discounts may be available for annual commitments.

Overall experience with Emma

Digital Marketing | Video Director
50M - 250M USD, Telecommunication
FAVORABLE

“A perfect platform for marketing automation.”

4.0
Jun 18, 2025
Emma is an email marketing solution. The software allows email automation and unlimited audience segmentation. The product is easy to use and has an amazing email template editor. Automation and segmentation capabilities of the software makes it stand out among its competitors. Pricing of the software is economical, especially for low income organisations and businesses.
Designer
Gov't/PS/ED 5,000 - 50,000 Employees, Education
CRITICAL

“Emma Review”

3.0
Sep 28, 2021
I found Emma to be a difficult and inflexible email builder. I had high hopes for Emma, because it is used at a lot of similar organizations, but their templates are difficult to use.

About Company

Company Description

Updated 10th November 2023

Marigold's Relationship Marketing solutions – Marigold Engage, Marigold Loyalty, Marigold Grow, and Marigold LiveContent – are designed to help you acquire new customers through multiple channels, grow your existing customers with offers curated just for them, and turn your customers into loyal advocates. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you’re able to maximize ROI every step of the way.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2017
Head office location
Nashville, TN, United States
Number of employees
1001 - 5000
Website
https://meetmarigold.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Emma
Deciding Factors: Emma Vs. Market Average
Performance of Emma Across Market Features

Emma Likes & Dislikes

Like

The software is an amazing email builder tool with seamless integration with other products. Availability of plenty of customizable templates. Customer services of the software are very responsive and helpful.

Like

- Can modify Emma's email templates - Can view a host of email campaign analytics, to make better decisions for future emails. - The heat maps feature allow you to see which area of the email get the most or least clicks or interactions - Can due A/B testing of emails, to see which subject lines have higher open rates.

Like

Emma supports customization. Comes with automation features. Aids in marketing and updating our customers.

Dislike

NA, Emma is a fantastic product, no aversion. I like it's Practicality.

Dislike

- Although you can make some modifications to Emma's template. The templates don't allow for very much modification. It can be hard or sometimes impossible to format aspects of the email in the desired way, which leads to emails that are less compelling in design and layout. - It is difficult to build custom templates with the modern elements that are becoming more common in emails today. - The user interface is not as clean and modern compared to other email providers. - We changed to another email provider, because of the challenges we faced with Emma

Dislike

No issues to list about Emma. It works well.

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Peer Discussions

Emma Reviews and Ratings

4.6

(76 Ratings)

Rating Distribution

5 Star
57%
4 Star
38%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.5

Service & Support

4.6

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Digital Marketing | Video Director
    50M-1B USD
    Telecommunication
    Review Source

    A perfect platform for marketing automation.

    4.0
    Jun 18, 2025
    Emma is an email marketing solution. The software allows email automation and unlimited audience segmentation. The product is easy to use and has an amazing email template editor. Automation and segmentation capabilities of the software makes it stand out among its competitors. Pricing of the software is economical, especially for low income organisations and businesses.
  • Fondateur & Directeur Éditorial
    50M-1B USD
    Media
    Review Source

    A Perfect Email Marketing Tool For Business

    5.0
    Jun 9, 2025
    Emma is truly an exceptional solution for email campaigns. It allows personalization allowing us to send targeted marketing emails to specific audiences. In addition, using Emma is easy with features such as drag and drop and filtering. The email automation and tracking features make Emma the best.
  • Responsable Commerciale
    50M-1B USD
    Services (non-Government)
    Review Source

    A Great Solution For Email Marketing

    5.0
    Jun 3, 2025
    With Emma, sending mass marketing emails is easy and with features such as filtering and drag and drop, it simplifies our marketing needs. In addition, Emma allows personalization and we not only use it for marketing but also to deliver updates to our customers.
  • Assistant Director of Graduate Admission
    Gov't/PS/Ed
    Education
    Review Source

    Emma Platform Simplifies Professional Email Communication on Campus

    5.0
    Oct 15, 2024
    Emma has been a wonderful platform for our campus, and has eased the burden of email campaigns for our students, faculty, and staff. It is relatively easy to use, and has many capabilities regarding dynamic fields. Our office largely uses this platform for student communications, and can target specific groups with ease.
  • MANAGER
    Gov't/PS/Ed
    Education
    Review Source

    Intuitive and Polished Email Newsletters

    5.0
    Jan 29, 2024
    One of the most intuitive platforms for making newsletter. On top of being easy to navigate it also produces a high quality and professional looking newsletter. Even short and brief newsletter looks thoughtful and long news letter look sleek.
...
Showing Result 1-5 of 76

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