Overview
Product Information on Experience OS
Updated 13th October 2025
What is Experience OS?
Experience OS Pricing
Overall experience with Experience OS
PRODUCT MANAGER
1B - 3B USD, RetailFAVORABLE
“Dynamic Yield's Impact on Personalizing User Journey”
Overall it was a pleasant experience for us considering the outcomes from the tool and how easily we can personalize the user journey using Dynamic Yield.
Digital Specialist
50M - 250M USD, Travel and HospitalityCRITICAL
“Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform”
Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360.
About Company
Company Description
Mastercard is a global technology company in the payments industry, enabling secure transaction processing across more than 200 countries and territories. Beyond its core network, Mastercard delivers a range of value-added services—including data analytics, cybersecurity, consulting, and personalization—to help businesses grow and enhance customer engagement. A key part of this strategy is Dynamic Yield, a Mastercard product, which focuses on personalization and optimization of digital experiences. Its Experience OS integrates with existing CMS and commerce platforms to tailor content, products, and offers to individual users in real time. By leveraging AI, Agents, data-driven decisioning and experimentation, Dynamic Yield helps organizations increase engagement, drive revenue, and build stronger customer loyalty.
Company Details
Company type
Public
Year Founded
1966
Head office location
New York, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
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- Digital Specialist50M-1B USDTravel and HospitalityReview Source
Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform
Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360. - PRODUCT MANAGER1B-10B USDRetailReview Source
Dynamic Yield's Impact on Personalizing User Journey
Overall it was a pleasant experience for us considering the outcomes from the tool and how easily we can personalize the user journey using Dynamic Yield. - MARKETING MANAGER50M-1B USDRetailReview Source
Easy to use platform with good service
The platform is easy to use and the account management is of a good standard
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