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  3. Experience OS
Logo of Experience OS

Experience OS

byMastercard (Dynamic Yield)
in
4.0
Market Presence: Personalization Engines, A/B Testing Tools

Overview

Product Information on Experience OS

Updated 13th October 2025

What is Experience OS?

Experience OS is a software designed to facilitate personalization and customer experience management across digital channels. The software provides tools for data integration, segmentation, personalization, testing, and recommendations. It enables businesses to unify customer data from various sources, segment audiences, and deliver tailored content, offers, and product recommendations. By leveraging real-time analytics and behavioral insights, the software helps users optimize website, mobile app, email, and other digital touchpoints. It addresses the business challenge of creating consistent and relevant digital experiences, supporting experimentation and ongoing optimization to improve engagement and conversion rates. The platform integrates with existing technology ecosystems to streamline data flow and workflow management.

Experience OS Pricing

Experience OS software applies a tiered subscription-based pricing model, which is determined by factors such as business size, number of monthly visitors, and specific features required. Pricing is customized according to the scope of usage and may include additional charges for advanced modules and integrations. Expansions to higher tiers provide access to broader functionality as needed for organizational requirements.

Overall experience with Experience OS

PRODUCT MANAGER
1B - 3B USD, Retail
FAVORABLE

“Dynamic Yield's Impact on Personalizing User Journey”

4.0
Oct 26, 2024
Overall it was a pleasant experience for us considering the outcomes from the tool and how easily we can personalize the user journey using Dynamic Yield.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Mastercard's Dynamic Yield focuses on enhancing digital customer experiences for business entities. Its main objective is to personalize, optimize, and synchronize customer experiences digitally across industries. Dynamic Yield's Experience OS works in conjunction with existing content management systems (CMS) or commerce solutions. It uses an algorithmic approach to match content, products, and offers to each individual customer, aiming to improve business revenue, foster customer loyalty, and develop a sustainable competitive edge.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2011
Head office location
New York, United States
Number of employees
501 - 1000
Website
https://www.dynamicyield.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Experience OS

Experience OS Likes & Dislikes

Like

Personalization and Recommendation Algorithm Platform based integrations - For Web or For App Reporting and Analytics

Like

Ease of use, testing ability

Dislike

Integration timelines are long, but can be made shorter.

Dislike

Occasionally there are issues which are not flagged straightaway

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Peer Discussions

Experience OS Reviews and Ratings

Showing data for 2 ratings and reviews for E-commerce optimization services market. View all 129 ratings and reviews across markets for a complete picture.

4.0

(2 Ratings)

Rating Distribution

5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.0

Planning & Transition

4.5

Delivery & Execution

4.0

Service Capabilities

4.5

Filter Reviews
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  • PRODUCT MANAGER
    1B-10B USD
    Retail
    Review Source

    Dynamic Yield's Impact on Personalizing User Journey

    4.0
    Oct 25, 2024
    Overall it was a pleasant experience for us considering the outcomes from the tool and how easily we can personalize the user journey using Dynamic Yield.
  • MARKETING MANAGER
    50M-1B USD
    Retail
    Review Source

    Easy to use platform with good service

    4.0
    Sep 23, 2024
    The platform is easy to use and the account management is of a good standard
Showing Result 1-2 of 2

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