Name: Experience OS
Rating: 4.5 (130 reviews)

Overview

Product Information on Experience OS

Updated 13th October 2025

What is Experience OS?

Experience OS is a software designed to facilitate personalization and customer experience management across digital channels. The software provides tools for data integration, segmentation, personalization, testing, and recommendations. It enables businesses to unify customer data from various sources, segment audiences, and deliver tailored content, offers, and product recommendations. By leveraging real-time analytics and behavioral insights, the software helps users optimize website, mobile app, email, and other digital touchpoints. It addresses the business challenge of creating consistent and relevant digital experiences, supporting experimentation and ongoing optimization to improve engagement and conversion rates. The platform integrates with existing technology ecosystems to streamline data flow and workflow management.

Overall experience with Experience OS

PRODUCT MANAGER

1B - 3B USD, Retail

FAVORABLE

“Dynamic Yield's Impact on Personalizing User Journey”

4.0

Oct 26, 2024

Overall it was a pleasant experience for us considering the outcomes from the tool and how easily we can personalize the user journey using Dynamic Yield.

Digital Specialist

50M - 250M USD, Travel and Hospitality

CRITICAL

“Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform”

3.0

Feb 12, 2026

Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360.

About Company

Company Description

Mastercard is a global technology company in the payments industry, enabling secure transaction processing across more than 200 countries and territories. Beyond its core network, Mastercard delivers a range of value-added services—including data analytics, cybersecurity, consulting, and personalization—to help businesses grow and enhance customer engagement. A key part of this strategy is Dynamic Yield, a Mastercard product, which focuses on personalization and optimization of digital experiences. Its Experience OS integrates with existing CMS and commerce platforms to tailor content, products, and offers to individual users in real time. By leveraging AI, Agents, data-driven decisioning and experimentation, Dynamic Yield helps organizations increase engagement, drive revenue, and build stronger customer loyalty.

Company Details

Company type

Public

Year Founded

1966

Head office location

New York, United States

Number of employees

10001+

Annual Revenue

30B+ USD

Website

www.mastercard.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Experience OS

Experience OS Likes & Dislikes

Personalization and Recommendation Algorithm Platform based integrations - For Web or For App Reporting and Analytics

Experience OS does have many strengths, especially the depth of how far we can create targeting (with goals, evaluators, SKUs, and more) - creating events which indicate how far the guests are transitioning within the booking funnel has been seriously impressive. Furthermore, if a campaign was successful and was set up in a very intricate way by our developers, we can just replicate the Experience and tweak it rather than starting from scratch - this saves a lot of time. Third, and this is something we're experimenting with very recently, is multi touchpoints - that is, creating relevant experiences (like an interaction with a popup on Page X leads to another experience being shown on page Y) across multiple pages to enrich the user journey.

Ease of use, testing ability

Integration timelines are long, but can be made shorter.

As mentioned, since campaign results don't always correspond with our other sources like GA360, we end up trying to diagnose and audit reporting issues more than actually working on optimisations, which is what counts more. It feels like the tool is excellent for ecommerce platforms like Shopify, but a little more complicated for larger resorts where websites have both ecommerce and promotional elements.

Occasionally there are issues which are not flagged straightaway

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Peer Discussions

Experience OS Reviews and Ratings

Recommended Gartner Insights

50M-1B USD

Travel and Hospitality

Review Source

Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform

1B-10B USD

Retail

Dynamic Yield's Impact on Personalizing User Journey

Oct 25, 2024

MARKETING MANAGER

Easy to use platform with good service

Sep 23, 2024

The platform is easy to use and the account management is of a good standard