• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Gupshup Conversation Cloud
Logo of Gupshup Conversation Cloud

Gupshup Conversation Cloud

byGupshup
in
4.2
Market Presence: Conversational AI Platforms, Communications Platform as a Service

Overview

Product Information on Gupshup Conversation Cloud

Updated 13th October 2025

What is Gupshup Conversation Cloud?

Gupshup Conversation Cloud is a software designed to facilitate conversational engagement between businesses and their customers across multiple messaging channels. The software enables users to design, deploy, and manage automated chatbots and messaging workflows, supporting both one-way notifications and two-way interactive communication. Features include tools for natural language processing, channel integration, workflow automation, and analytics to optimize conversational experiences. Gupshup Conversation Cloud addresses business needs such as customer support automation, lead generation, order management, and personalized customer engagement, helping businesses manage high volumes of interactions while maintaining service consistency and efficiency.

Gupshup Conversation Cloud Pricing

Gupshup Conversation Cloud software uses a usage-based pricing model structured around the number of conversations or messages exchanged. Pricing tiers are available based on volume, and include options suitable for small to large enterprises, with additional charges for value-added features and premium channels. The software typically offers pay-as-you-go and monthly subscription plans, depending on selected features and volumes.

Overall experience with Gupshup Conversation Cloud

LIFECYCLE & RETENTION MARKETING
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Gupshup: Efficient Omni-Channel Platform Streamlining Customer Conversations”

4.0
Jan 24, 2025
Gupshup is an exceptional omni-channel platform that has helped us manage customer interactions across multiple channels. Integration with both web and app has been easy making it easier for us to automate conversations across channels. The dashboard has an easy to understand interface giving helpful insights on automated conversations that has helped us optimize better. Overall experience has been great.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Gupshup operates as a conversational messaging platform that promotes efficient client interactions. The company provides a carrier-grade platform that integrates a singular messaging API for over 30 channels. The platform also offers a comprehensive toolset to tailor conversational experiences for various needs. Gupshup primarily serves numerous businesses of different sizes across diverse industry verticals in emerging markets. These businesses utilize Gupshup's solutions to create conversational scenarios for marketing, sales, and support. They count on these interactive experiences as a vital component of their endeavors towards effective customer engagement.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2004
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
https://www.gupshup.io/

Do You Manage Peer Insights at Gupshup?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Gupshup Conversation Cloud

Gupshup Conversation Cloud Likes & Dislikes

Like

Gupshup is excellent in terms of providing services across conversation platforms such as SMS, WhatsApp and many more. Dashboard is super insightful in terms of customer conversations with great analytics capabilities. Customer service is always very responsive and helpful.

Like

The thing that I like most about Gupshup Conversation Cloud is that it provides service in various different conversation platforms that are commonly used like, whatsapp, messenger, sms, etc. It provides interactive dashboards for various insights about various analytics about the customer interactions. The APIs provided by Gupshup makes setting up a new chatbot easier.

Like

Few things that I like the most about the product or service are: 1. The drag and drop bot creation interface is very good, it just makes it easier for everyone to buidla bot. Sometimes our business team also utilises the same to test a few things on their end. 2. Our company has a huge userbase studying online and raising queries through different platforms (WhatsApp, Telegram etc.), Gupshup helps us with that during the session start time. 3. Our major queries get raised through support tickets, through Gupshup it becomes smoother to divert from bot to agent for complex issues/ queries.

Dislike

Gupshup can improve their Integration capabilities with CRM platforms as it is a bit complex and requires consistent support and involvement of the technical team. Advanced chatbot customization can sometimes be complex.

Dislike

The thing that I dislike about Gupshup conversation cloud is that its learning curve. Though a lot of features are provided, the integration steps are difficult to follow. The api documentation feels a little hard and would require some support from the Gupshup team. Making advanced customizations for chatbots is difficult.

Dislike

Things that I didn't like about this product/ service are: 1. In this world of booming AI, Gupshup still lacks at certain points in terms of it's AI capabilities 2. For CRM, we had to integrate third party tools while other platforms provide native CRM (ex Hubspot) 3. The integration is a bit complex and setting up and managing APIs requires the Developer's involvement way too much

Top Gupshup Conversation Cloud Alternatives

Logo of Conversica
1. Conversica
4.2
(39 Ratings)
Logo of HubSpot Marketing Hub
2. HubSpot Marketing Hub
4.4
(31 Ratings)
Logo of Tidio
3. Tidio
4.5
(13 Ratings)
View All Alternatives

Peer Discussions

Gupshup Conversation Cloud Reviews and Ratings

Showing data for 5 ratings and reviews for Conversational Marketing Solutions market. View all 22 ratings and reviews across markets for a complete picture.

4.2

(5 Ratings)

Rating Distribution

5 Star
20%
4 Star
80%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

3.8

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • LIFECYCLE & RETENTION MARKETING
    Gov't/PS/Ed
    Education
    Review Source

    Gupshup: Efficient Omni-Channel Platform Streamlining Customer Conversations

    4.0
    Jan 24, 2025
    Gupshup is an exceptional omni-channel platform that has helped us manage customer interactions across multiple channels. Integration with both web and app has been easy making it easier for us to automate conversations across channels. The dashboard has an easy to understand interface giving helpful insights on automated conversations that has helped us optimize better. Overall experience has been great.
  • ASSOCIATE SOFTWARE DEVELOPER
    1B-10B USD
    Software
    Review Source

    Enhancing Customer Interactions with Gupshup's Conversational Interface

    4.0
    Jan 18, 2025
    Gupshup Conversation Cloud is great at managing customer conversations across multiple channels. We have integrated it in both the app as well as the website, it makes the automated conversation across various channels a lot easier. It also has a user-friendly dashboard which provides useful insights for the chatbot conversation. My overall experience of using Gupshup has been quite good.
  • Product Manager
    Gov't/PS/Ed
    Education
    Review Source

    Exploring the Efficacy of Gupshup in Managing Customer Queries

    4.0
    Dec 20, 2024
    Overall experience with Gupshup has been good. I have experience working with other platforms, somewhere it feels like those are better while majorly for the current firm gupShup solves majority of the problems and helps in different tasks.
  • VP, Digital Marketing
    <50M USD
    Banking
    Review Source

    Advanced Tech Stack Facilitates Maximum Run Time

    4.0
    Dec 5, 2024
    Tool provides a promising outlook on addressing challenges like two-way conversation and end-to-end user journey from chatbot to other communication channels while giving a unified experience
  • VP, DIGITAL PRODUCTS
    1B-10B USD
    Banking
    Review Source

    Exploring Rich Conversational Experiences Over Popular Chat Platforms

    5.0
    Dec 21, 2024
    We can create rich conversational experience over various chat platforms like Whatsapp, social media and web/app
Showing Result 1-5 of 5

Recommended Gartner Research

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.