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  1. Home
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  3. Hightouch
Logo of Hightouch

Hightouch

byHightouch
in Customer Data Platforms
4.5

Overview

Product Information on Hightouch

Updated 5th November 2024

What is Hightouch?

Hightouch's Composable Customer Data Platform (CDP) turns your existing data into an engine for action. Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. With Hightouch, you can use your data warehouse to power business growth. Enterprises use Hightouch to collect behavioral events, resolve identities into Customer 360 profiles, build audiences, sync data to over 200 destinations like ad platforms and CRMs, and analyze the results of marketing campaigns.

Hightouch Pricing

Hightouch Product Images

Audiences using complete data
Audiences using complete data
Cross-channel journeys
Cross-channel journeys
Analyze performance
Analyze performance

Overall experience with Hightouch

Data Analyst
250M - 500M USD, Healthcare and Biotech
FAVORABLE

“Data Transfer Simplified With Reliable Logs and Intuitive User Interface”

5.0
Oct 14, 2025
Hightouch has been great for our tech stack. It helps us take all the great data we prepare in our data warehouse and place it in key systems such as SalesForce where all our non-technical users can get insights.
Chief Executive Officer
500M - 1B USD, Healthcare and Biotech
CRITICAL

“Hightouch Efficiently Transfers Data but High Pricing - Make Sure You Need It”

3.0
Dec 1, 2025
Hightouch is reliable, easy to use, and solves the problem of moving data out of our internal store out to the applications where we need to use it (Hubspot, LinkedIn Ads etc). The price point is pretty high for what it does, and it feels like a simpler solution would work just as well.

About Company

Company Description

Updated 5th November 2024

Hightouch is a Composable Customer Data Platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.

Company Details

Updated 5th November 2024
Company type
Private
Year Founded
2018
Head office location
San Francisco, United States
Number of employees
51 - 200
Website
http://www.hightouch.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Hightouch
Reviewer Insights for: Hightouch
Deciding Factors: Hightouch Vs. Market Average
Performance of Hightouch Across Market Features

Hightouch Likes & Dislikes

Like

It's reliable, easy to use, and provides great logs when I need to troubleshoot.

Like

UX is clear and easy to understand.

Like

It's composability so that I don't need to make copies of my data as well as all of their OOTB adtech connections.

Dislike

When we were signing a contract it felt a bit arbitrary that the number of syncs we had would influence the cost.

Dislike

Pricing is prohibitively high and feels punitive.

Dislike

They are expensive compared to their competitive set.

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Peer Discussions

Hightouch Reviews and Ratings

4.5

(63 Ratings)

Rating Distribution

5 Star
57%
4 Star
41%
3 Star
2%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.5

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Chief Executive Officer
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Hightouch Efficiently Transfers Data but High Pricing - Make Sure You Need It

    3.0
    Dec 1, 2025
    Hightouch is reliable, easy to use, and solves the problem of moving data out of our internal store out to the applications where we need to use it (Hubspot, LinkedIn Ads etc). The price point is pretty high for what it does, and it feels like a simpler solution would work just as well.
  • Data Analyst
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Data Transfer Simplified With Reliable Logs and Intuitive User Interface

    5.0
    Oct 14, 2025
    Hightouch has been great for our tech stack. It helps us take all the great data we prepare in our data warehouse and place it in key systems such as SalesForce where all our non-technical users can get insights.
  • VP, Marketing
    10B+ USD
    Banking
    Review Source

    Adtech Connections and Data Efficiency Appreciated, Pricing Remains a Concern

    5.0
    Nov 17, 2025
    Hightouch has been responsive and incredibly detailed in their responses and technical prowess.
  • Engineer
    50M-1B USD
    Consumer Goods
    Review Source

    Platform Addresses Key Gaps With Strong Data Warehouse Capabilities Highlighted

    4.0
    Jan 30, 2026
    Platform covers most of our current gaps, I can see there is hard work and innovation put into it.
  • Data Analyst
    10B+ USD
    Banking
    Review Source

    Users Appreciate Ease of Use While Log Accessibility Poses Ongoing Issues

    4.0
    Nov 17, 2025
    Overall great experience with implementation and usage of the tool
...
Showing Result 1-5 of 64

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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