Hightouch Alternatives

4.5(63 Ratings)

Customer Data Platforms

Considering alternatives to Hightouch? See what this market Hightouch users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Hightouch compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months

How Alternatives Are Selected

1. Salesforce Data Cloud

4.4

My overall experience with Salesforce Data Cloud has been defined by a significant, positive shift in how we understand our customer base. While the initial phase of data preparation required a concentrated effort to get our architecture aligned, the payoff has been well worth it. The platform has effectively eliminated our data silos, creating a single source of truth for customer information. This has allowed us to move beyond fragmented, single-channel campaigns to a more strategic, holistic approach. The ability to visualize and act on our customer data in real time has been a game-changer, and it has empowered our teams to be more proactive and data-driven.Read all insights and reviews for Salesforce Data Cloud

Where Hightouch Scored Higher

Easier to integrate and deploy

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2. Tealium Customer Data Hub

4.4

At our comp, Tealium Audience Stream CDP has been a critical enabler in bringing together fragmented customer data across B2C and B2B segments and multiple markets. With different local martech stacks, the platform has provided us with a common framework to unify customer profiles and activate them consistently across channels. This has helped us accelerate personalization programmes, improve media efficiency, and lay the foundation of future AI-driven decisioning and agentic flow.Read all insights and reviews for Tealium Customer Data Hub

Where Hightouch Scored Higher

Easier to integrate and deploy

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3. Treasure Data CDP

By Treasure Data

4.5

Treasure Data CDP has been instrumental in building our marketing and eCommerce foundation. We started from scratch and needed a platform that could unify first-party data across multiple brands, create a single customer view, and enable downstream activations. The platform has helped us standardize data ingestion across multiple SaaS sources, improve compliance with evolving privacy regulations, and activate audiences across multiple channels like email, paid media and personalization. Treasure Data has since evolved beyond a classic CDP into an Intelligent CDP that embeds models, AI agents, customer journeys, and orchestration as first-class features. These capabilities extend the platform from being a system of record into a system of action - helping us automate segmentation, accelerate campaign planning and scale more personalized consumer engagement. For example, AI-powered agents now allow marketers to explore audiences and generate campaign insights without relying on heavy engineering teams. The platform remains a powerful and strategic tool for marketing transformation, though as the feature set expands, so does the learning curve. Business users benefit most when paired with technical partners, and governance is key to maximizing trust in AI outputs. Overall, Treasure Data has provided both immediate marketing ROI and a long-term data foundation that supports our growth. Read all insights and reviews for Treasure Data CDP

Where Hightouch Scored Higher

Easier to integrate and deploy

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4. Twilio Segment

4.5

This is a customer data platform that we use to help businesses collect and activate data about the customer across all channels and applications. Our overall experience was very smooth and in a way of pro ones do. The features and benefits and twilio is as above the remarks, which we used some features like data collection, data unification, data activation. But their real time insights and personalized experience is too good to be true. Twilio is very effective if we use efficiently.Read all insights and reviews for Twilio Segment

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5. Adobe Real-Time CDP

4.3

The product itself accomplishes all the major things you'd need in a Customer Data Platform. There is a bit of a learning curve to properly model and ingest data, but this will be true for most of the vendors in the category. With customer data ingested, activation to a wide range of destinations is quite straightforward. Further, the product roadmap is updated regularly to ensure the product remains current with market needs.Read all insights and reviews for Adobe Real-Time CDP

Where Hightouch Scored Higher

Better at service and support
Easier to integrate and deploy

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6. BlueConic

4.2

Overall, the experience has been good. The UI is straightforward, with plenty of options for insight and flexibility for custom implementations. However, some basic integrations could be improved. For example, we use BlueConic as a segmentation tool to provide audeince to Adobe Target, but there's no direct integration available. Instead we have to push the segments into a datalayer and then pass them through cutom mobx. Read all insights and reviews for BlueConic

Where Hightouch Scored Higher

Easier to integrate and deploy

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7. Amperity Customer Data Cloud

4.5

The overall experience has been great, largely the platform itself is the right fit for us, it enables us to retain our data and control rather than shipping everything over to a third party and it being black boxed. The team also have been great throughout the process supporting us every step.Read all insights and reviews for Amperity Customer Data Cloud

Where Hightouch Scored Higher

Easier to integrate and deploy

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8. Bloomreach Engagement

4.5

The tool is generally very easy to use once the implementation is complete, but requires a good technical team to make everything work properly later on. It's a great tool for your company to start making data-driven decisions. Most things can be done by any marketer without technical knowledge; if you want to do much more complex things or automate certain tasks like a pro, you'll need some technical support. It's a very versatile tool. It's very easy to create a functional data model and then review the customer's 360 vision. It even manages events in RT and even loads events from other platforms while maintaining the original timestamp. Segments/subsegments allow you to create audiences without overlaps. When it comes to activation, there are numerous ways to design the user journey. It's highly versatile, as it doesn't have to be tied to a linear cycle; instead, you can interconnect any node you want with nodes that have occurred previously. If you want something more sophisticated, you can even develop small snippets to make the task easier and automate it. In addition to being able to manage multiple channels, there's also the option to include your own webhooks. The only drawback I find is that, for media, the process is very tedious if you have to manage many audiences; the tool clearly isn't focused on this channel. During testing, the tool allows you to clearly visualize user drops, making end-to-end QA very easy. Regarding analytics, it allows you to reuse templates across activation channels, making it very easy to understand the results of a use case. Additionally, you can do virtually anything you want in terms of analytics, giving you great flexibility to improve use cases, identify areas for improvement, and be data-driven.Read all insights and reviews for Bloomreach Engagement

Where Hightouch Scored Higher

Easier to integrate and deploy

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