Insider

byInsider
in
4.8
2025
Market Presence: Multichannel Marketing HubsPersonalization Engines

Overview

Product Information on Insider

Updated 13th October 2025

What is Insider?

Insider is a software designed to support cross-channel marketing by enabling businesses to personalize customer journeys across multiple digital platforms. The software provides features such as segmentation, automation, and predictive analytics to help businesses target specific audiences with tailored content. Insider facilitates integration with various communication channels including web, mobile, email, messaging apps, and push notifications, allowing centralized management of marketing campaigns. The software aims to address challenges related to customer engagement, retention, and conversion by delivering relevant and timely experiences based on user behavior and preferences. Insider also offers capabilities for A/B testing and delivering insights to optimize marketing strategies.

Overall experience with Insider

Senior Digital Trade Manager
50M - 250M USD, Retail
FAVORABLE

Smart Recommender has boosted product visibility and overall performance

5.0
Aug 19, 2025
Insider provides us with a powerful, all-in-one platform that makes it easy to create and manage campaigns across multiple channels. Its versatility has been key in driving our commercial performance whilst also enabling us to advance our test-and-learn strategies. This year we integrated the smart recommendation module which has delivered great results so far.
Deputy Director
<50M USD, Consumer Goods
CRITICAL

Frequent Advisor Changes and Unstable Meeting Schedules: A Review

3.0
Sep 27, 2024
It is annoying that our assigned advisors are constantly changing and weekly meetings are often canceled or rescheduled, but this is mitigated by the convenient accessibility and flexibility of the product

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

About Company

Company Description

Insider is a platform that facilitates individualized, cross-channel experiences. Its core principle lies in enabling enterprise marketers to interconnect customers' data across different channels and systems. By using an AI intent engine, Insider can predict future consumer behavior, thereby individualizing customer experiences. The company's platform is utilized to deliver experiences across various channels such as Web, App, Web Push, Email, SMS, and Messaging Apps. Insider extends services to a wide range of global businesses, covering various sectors like retail, automotive, and travel, among others. The goal of serving through Insider is to deliver AI-backed personalized experiences that live up to customer expectations.

Company Details

Year Founded
2012
Head office location
Türkiye
Number of employees
1001 - 5000

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Insider
Reviewer Insights for: Insider
Deciding Factors: Insider Vs. Market Average
Performance of Insider Across Market Features

Insider Likes & Dislikes

Top Insider Alternatives

Peer Discussions

Insider Reviews and Ratings

4.8

(387 Ratings)

Rating Distribution

5 Star
80%
4 Star
19%
3 Star
1%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.7

Integration & Deployment

4.7

Service & Support

4.8

Product Capabilities

4.8

Last 12 Months
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  • Senior Digital Trade Manager
    50M-1B USD
    Retail
    Review Source

    Smart Recommender has boosted product visibility and overall performance

    5.0
    Aug 19, 2025
    Insider provides us with a powerful, all-in-one platform that makes it easy to create and manage campaigns across multiple channels. Its versatility has been key in driving our commercial performance whilst also enabling us to advance our test-and-learn strategies. This year we integrated the smart recommendation module which has delivered great results so far.
  • Marketing Manager
    1B-10B USD
    Telecommunication
    Review Source

    Boosted lead generation and 39% Cost Saving with Insider's Architect

    5.0
    Sep 19, 2025
    From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customers
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Using Insider's full suite of products for Web Personalization & cross-channel messaging

    5.0
    May 26, 2025
    We use insider for web personalization and cross-channel messaging. By leveraging the cross-channel convenience of Architect and data integration. We could build CRM scenarios that deliver personalized messages to all customers from a single platform. That was a major need for us - a single platform to manage all channels efficiently and improve overall marketing productivity.
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Higher AOV coupled with a remarkable reduction in a cart abandonment rates

    5.0
    Sep 3, 2025
    Our new product launches often underperformed as a customers frequently missed discovering the products. The experience across our Mobile App and Web store felt fragmented. Leveraging Insider's Web Suite and Mobile App, we set up a cohesive storefront across both channels with minimal technical support. Eureka ensured new products were easily discoverable, driving improved conversions.
  • Assistant Manager
    50M-1B USD
    Telecommunication
    Review Source

    We're managing to maintain a lean team with Insider's tools

    5.0
    May 28, 2025
    We were looking for a marketing partner to match our lean and efficient approach. Insider stepped in and helped us streamline our communication and eliminate dependency on third party agencies so that our costs are low but the results are still delivered. We have full control over the campaign setup and our customers have been effectively retained via personalised campaigns. We have created journeys that engage, retain and most importantly, automated all in one platform. Architect has been a favorite tool in driving action and as an overview of a customer's journey
...
Showing Result 1-5 of 389

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