Name: Klaviyo
Rating: 4.6 (123 reviews)

Overview

Product Information on Klaviyo

Updated 28th October 2025

What is Klaviyo?

Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data in one platform. The Klaviyo Data Platform keeps a single customer profile in sync across web, email, SMS, WhatsApp, mobile, and social. Teams automate workflows, segment easily, and deliver consistent, relevant experiences without extra tools or complex setup. Built-in K:AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues—so you grow faster while keeping operations simple and relationships strong.

Overall experience with Klaviyo

Vp, Software Development

<50M USD, Insurance (except health)

FAVORABLE

“Klaviyo offers best-in-class email marketing functionality but with a steeper learning curve”

5.0

Apr 13, 2026

Klaviyo is a fantastic tool for any type of email marketing. We use Klaviyo in a very customized, developer-heavy way to match our enterprise, and it does the job well. From small, simpler e-commerce integrations to full custom builds, Klaviyo is setup to handle it all.

Director of Marketing

50M - 250M USD, Consumer Goods

CRITICAL

“Klaviyo Offers Shopify Integration But Customization Proves Challenging Beyond Basics”

3.0

Jun 16, 2025

Klaviyo is a great tool specifically for those that are on Shopify.

About Company

Company Description

Company Details

Company type

Private

Year Founded

2012

Head office location

Boston, United States

Number of employees

1001 - 5000

Website

https://www.klaviyo.com/

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Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Klaviyo

Reviewer Insights for: Klaviyo

Deciding Factors: Klaviyo Vs. Market Average

Performance of Klaviyo Across Market Features

Klaviyo Likes & Dislikes

The best thing about Klaviyo is the flexibilityvia events, segments, and flows, you can accomplish so much. The API is incredibly resilient and fairly easy to use as well. The user interface (although constantly being tweaked) is usable by the marketing team too.

There are a lot of built in, out of the box, solutions for Shopify that make it an amazing time/performance saver.

The main things I love the most about Klaviyo are the easy to use email builder. From loading into a blank email to where you can take it is incredible. The customisations are endless and something so simple like compressing an image for the email is such a big help.

The most frustrating day-to-day part of Klaviyo is the fact that the UI/UX is always changing. It seems like at least once a month there's an update that makes you say wait, where did _that_ functionality go? It's also sometimes too complex of a tool for marketing people - some of the language and logic tricks the marketing team so we end up needing to use more developer time to help out there.

Once you move past its built-in support for Shopify, it can be challenging to implement anything custom.

The thing I dislike the most would be the non user friendly set up of segments. If you don't know what you are doing with those it can be very daunting.

Top Klaviyo Alternatives

Peer Discussions

Klaviyo Reviews and Ratings

Recommended Gartner Insights

Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)

<50M USD

Insurance (except health)

Review Source

Klaviyo offers best-in-class email marketing functionality but with a steeper learning curve

Marketing Associate

Retail

Klaviyo Offers Intuitive Email Building with stellar support and training

Mar 16, 2026

My experience with Klaviyo is very positive. From the when we started to where it is now Klaviyo has evolved into an easy, user friendly platform to use to create and schedule emails and our sms text messages.

Marketing Manager

Klaviyo Platform Excels in Usability and Support, Push Notifications Await Enhancements

Feb 13, 2026

Easy to use platform with great support from the Klaviyo team and it's extensive online help guides & chats

50M-1B USD

Klavioy offers a comprehensive CRM tool for modern marketing, but be aware of some hidden costs.

4.0

Feb 27, 2026

Klaviyo has been a great partner over the years as we continue to expand and grow our marketing strategy. They continually are expanding what services they offer and have quickly grown into a very comprehensive CRM tool.

Director of Operations

Customer Support and Platform Usability Praised - The Marketing Tool For Any User

Apr 28, 2026

Overall very positive. I haven't been able to find a use case that I am not able to achieve. Everything from customer support, strategy, usability of platform and features. Wider business teams can get involved even if they are not technical or have platform experience. Reporting and insights are very useful and the recent implementation of AI make it very powerful.

Overview

Product Information on Klaviyo

What is Klaviyo?

Klaviyo Pricing

Overall experience with Klaviyo

“Klaviyo offers best-in-class email marketing functionality but with a steeper learning curve”

“Klaviyo Offers Shopify Integration But Customization Proves Challenging Beyond Basics”