Overview
Product Information on Klaviyo
What is Klaviyo?
Klaviyo Pricing
Overall experience with Klaviyo
“Integration Strengths And Advanced Flows Balanced By Pricing And Usability Issues”
“Klaviyo Offers Shopify Integration But Customization Proves Challenging Beyond Basics”
About Company
Company Description
Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data in one platform. The Klaviyo Data Platform keeps a single customer profile in sync across web, email, SMS, WhatsApp, mobile, and social. Teams automate workflows, segment easily, and deliver consistent, relevant experiences without extra tools or complex setup. Built-in K:AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues—so you grow faster while keeping operations simple and relationships strong.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Klaviyo
Reviewer Insights for: Klaviyo
Deciding Factors: Klaviyo Vs. Market Average
Performance of Klaviyo Across Market Features
Klaviyo Likes & Dislikes
1. Advanced segmentation and personalisation. It's easy to create targeted flows based on customer behaviour and purchase history, which significantly improves engagement. 2. String e-commerce integrations. Shopify and the third-party applications we use seamlessly connect to Klaviyo which ensures smooth and accurate campaigns and real-time data. 3. Flow-builder and automation. The drag-and-drop builder is intuitive and makes it super simple to set up and edit existing or new customer journeys and we don't need devs! 4. Data-rich analytics. Clear revenue attribution and performance tracking for campaigns and automations is pretty much spot on.
There are a lot of built in, out of the box, solutions for Shopify that make it an amazing time/performance saver.
The platform is very intuitive and easy to use for any level of CRM team member. The help guides and training is so thorough that you can learn the platform pretty much by yourself, but the CSM is always available and answer quickly if you have any queries or need help.
1. The list builder can be slow sometimes when building larger lists. We use large datasets, in the hundreds of thousands and this will often slow down our workflow on Klaviyo. Klaviyo builds the in background and prepares exports in the background, but sometimes we just need to get stuff done quicker. 2. Pricing scales up as lists/profiles grow, but nonetheless it can become very costly, and although email marketing is profitable to our bottom line, competitors to Klaviyo are priced (sometimes substantially) lower. 3. Some advanced features require a very steep learning curve. There's a lot of nuances to segmentation building for example and it can get confusing fast. Klaviyo's AI feature to help you build segments helps, but it can often get it wrong and unless you know what you're looking it - if you rely too heavily on the AI-built segment, you'll get the wrong results.
Once you move past its built-in support for Shopify, it can be challenging to implement anything custom.
I have always said I'd like to see more from the Push Notification side of Klaviyo, I think sometimes when things are launched in infancy it can be good to start testing but also just leaves me wanting more
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Peer Discussions
Klaviyo Reviews and Ratings
- Director of Marketing<50M USDConsumer GoodsReview Source
Integration Strengths And Advanced Flows Balanced By Pricing And Usability Issues
Klaviyo has been a strong addition to our marketing stack, making it easier to manage campaigns and automate customer journeys. The integrations with Shopify and our third-party apps has been pretty seamless, and the data-driven insights help us refine targeting and improve ROI. The analytics and segmentation are powerful, though at times the reporting dashboard can feel a little clunky and slow when working with large datasets like lists with tens of thousands of contacts and multiple custom fields. Overall, it has streamlined our email (sadly we can't use SMS on Klaviyo) marketing, driving measureable growth in engagement and sales. - Marketing Manager<50M USDRetailReview Source
Klaviyo Platform Excels in Usability and Support, Push Notifications Await Enhancements
Easy to use platform with great support from the Klaviyo team and it's extensive online help guides & chats - Senior Lifecycle Specialist<50M USDServices (non-Government)Review Source
Klaviyo Is the Gold Standard for DTC Email Marketing
Compared to other ESPs I've used for email marketing specifically, Klaviyo is truly the gold standard. They're constantly rolling out new features that make such a difference and that seem to come from direct customer feedback. For that reason I find it by far the best platform for everyday use. - IT Manager50M-1B USDTransportationReview Source
Scalability Concerns Arise Despite Positive Features for Single-Product E-Commerce Firms
Klaviyo is a great tool fit in our tech stack and meets the needs of our e-commerce company. - Director Of Marketing50M-1B USDTransportationReview Source
Managing Multiple Brands Simplified While Facing CRM Integration Challenges
Klayvio is a great program to manage and complete email marketing. They made it easy to manage our 7 brands without paying for duplicate contacts.