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Logo of Klaviyo

Klaviyo

byKlaviyo
in
4.7
Market Presence: Email Marketing (Transitioning to Email Marketing Platforms), Multichannel Marketing Hubs

Overview

Product Information on Klaviyo

Updated 31st May 2026

What is Klaviyo?

Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data in one platform. The Klaviyo Data Platform keeps a single customer profile in sync across web, email, SMS, WhatsApp, mobile, and social. Teams automate workflows, segment easily, and deliver consistent, relevant experiences without extra tools or complex setup. Built-in K:AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues—so you grow faster while keeping operations simple and relationships strong.

Klaviyo Pricing

Klaviyo offers flexible, scalable pricing designed to align with customer usage and business growth. Our model is transparent, predictable, and easy to manage, supporting both steady growth and seasonal demand without added complexity. Pricing is publicly available online for transparency and ease of comparison.

Klaviyo Product Images

One profile. Every touchpoint.
One profile. Every touchpoint.
Every channel. One campaign.
Every channel. One campaign.
Marketing and service as one.
Marketing and service as one.

Overall experience with Klaviyo

Director of Marketing
<50M USD, Consumer Goods
FAVORABLE

“Quick learning curve and strong support drive greater business growth”

5.0
Jun 15, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Director Of Marketing
<50M USD, Media
CRITICAL

“Smooth setup and workflows, but advanced features increase expenses”

3.0
May 15, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 28th October 2025

Klaviyo is the AI-first B2C CRM that unifies marketing, service, analytics, and data in one platform. The Klaviyo Data Platform keeps a single customer profile in sync across web, email, SMS, WhatsApp, mobile, and social. Teams automate workflows, segment easily, and deliver consistent, relevant experiences without extra tools or complex setup. Built-in K:AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues—so you grow faster while keeping operations simple and relationships strong.

Company Details

Updated 12th May 2026
Company type
Public
Year Founded
2012
Head office location
Boston, United States
Number of employees
1001 - 5000
Annual Revenue
1B-3B USD
Website
https://www.klaviyo.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Klaviyo Reviews and Ratings

4.7

(102 Ratings)

Rating Distribution

5 Star
63%
4 Star
33%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Director of Marketing
    <50M USD
    Consumer Goods
    Review Source

    Quick learning curve and strong support drive greater business growth

    5.0
    Jun 15, 2026
    Klaviyo has been exceptionally helpful in migrating from paying an agency to create emails for us at an expensive hourly rate with minimal control, to an easy to learn multi-channel platform with AI integration as well as the ability to sync with all of our e-commerce stack. We have made an incredible growth in our business by learning how to leverage Klaviyo, which has increased our profitability, repeat purchase rate, customer satisfaction and engagement. If you are a fan of drag and drop editors, this is the perfect tool. If you are an HTML nerd, they can handle that too. Want to send plain text emails en masse or SMS text messages? Klaviyo can handle it all. Klaviyo has invited us out to multiple events in our state, which has been an excellent way to meet and engage with the team that has put this incredible tool together. They've been happy to sit down with me and look over my shoulder while I demonstrated problems I was trying to solve or challenges I needed a hand with. They even followed up with me on LinkedIn and via email to ensure that I had everything I needed. There are not many other companies that would give me a direct line to their engineering team and I really enjoyed that their team was willing to put on events for us to attend. I have worked with many vendors over the years, Klaviyo has been a favorite. I've been on with them since 2022 and no plans to look anywhere else. I started this journey with zero prior experience in email design and was able to teach myself in short order. Klaviyo always puts out free live training academies, so you'll be up to speed in no time!
  • Director of Marketing
    <50M USD
    Consumer Goods
    Review Source

    Quick learning curve and strong support drive greater business growth

    5.0
    Jun 15, 2026
    Klaviyo has been exceptionally helpful in migrating from paying an agency to create emails for us at an expensive hourly rate with minimal control, to an easy to learn multi-channel platform with AI integration as well as the ability to sync with all of our e-commerce stack. We have made an incredible growth in our business by learning how to leverage Klaviyo, which has increased our profitability, repeat purchase rate, customer satisfaction and engagement. If you are a fan of drag and drop editors, this is the perfect tool. If you are an HTML nerd, they can handle that too. Want to send plain text emails en masse or SMS text messages? Klaviyo can handle it all. Klaviyo has invited us out to multiple events in our state, which has been an excellent way to meet and engage with the team that has put this incredible tool together. They've been happy to sit down with me and look over my shoulder while I demonstrated problems I was trying to solve or challenges I needed a hand with. They even followed up with me on LinkedIn and via email to ensure that I had everything I needed. There are not many other companies that would give me a direct line to their engineering team and I really enjoyed that their team was willing to put on events for us to attend. I have worked with many vendors over the years, Klaviyo has been a favorite. I've been on with them since 2022 and no plans to look anywhere else. I started this journey with zero prior experience in email design and was able to teach myself in short order. Klaviyo always puts out free live training academies, so you'll be up to speed in no time!
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Recommended Gartner Insights

  • Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)
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User Sentiment About Klaviyo
Reviewer Insights for: Klaviyo
Deciding Factors: Klaviyo Vs. Market Average
Performance of Klaviyo Across Market Features

Klaviyo Likes & Dislikes

Like

Drag and Drop Editor Automated Flow Editor is easy to learn and AI powered, so you don't have to write code Easy analytics and list management. Easy marketing compliance built into the tool

Like

Drag and Drop Editor Automated Flow Editor is easy to learn and AI powered, so you don't have to write code Easy analytics and list management. Easy marketing compliance built into the tool

Like

Drag and Drop Editor Automated Flow Editor is easy to learn and AI powered, so you don't have to write code Easy analytics and list management. Easy marketing compliance built into the tool

Dislike

Cost is our main frustration. Many of the newer features sit behind additional paid tiers, so the price climbs quickly if you want to use the platform to it's full potential. The custom preference pages are also awkward to build, requiring HTML and CSS where a visual editor would do the job fine. The generative AI features feel underdeveloped.

Dislike

Cost is our main frustration. Many of the newer features sit behind additional paid tiers, so the price climbs quickly if you want to use the platform to it's full potential. The custom preference pages are also awkward to build, requiring HTML and CSS where a visual editor would do the job fine. The generative AI features feel underdeveloped.

Dislike

Cost is our main frustration. Many of the newer features sit behind additional paid tiers, so the price climbs quickly if you want to use the platform to it's full potential. The custom preference pages are also awkward to build, requiring HTML and CSS where a visual editor would do the job fine. The generative AI features feel underdeveloped.