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Logo of Looker

Looker

byGoogle
in
4.5
2025
Market Presence: Analytics and Business Intelligence Platforms, Marketing Dashboards

Overview

Product Information on Looker

Updated 13th October 2025

What is Looker?

Looker is a software that enables organizations to explore, analyze, and share real-time business analytics and data insights. It provides a browser-based interface for data exploration and reporting, allowing users to create interactive dashboards and visualizations without requiring deep technical knowledge. The software supports integration with multiple data sources and enables data modeling using a flexible language, thereby facilitating customized analysis aligned with business requirements. Looker assists businesses in transforming raw data into actionable insights, supporting data-driven decision-making across various departments such as finance, sales, and operations. The software offers features designed to simplify data governance, ensure consistent metrics, and foster collaboration among teams.

Looker Pricing

Looker software offers a pricing model based on custom quotes, which typically considers factors such as the size of the organization, the number of users, and required features. Looker software is generally offered as a subscription, with tiered pricing to accommodate different business needs and usage levels. No publicly available fixed pricing is provided.

Overall experience with Looker

DATA ANALYST
<50M USD, Software
FAVORABLE

“Enhancing Decision Making: Looker's Customisable Visualizations”

5.0
Jan 22, 2025
Looker has been amazing to help us improve our data driven decision making by producing customisable visualisations for each department in the company
<50M USD, Services (non-Government)
CRITICAL

“A powerful tool for displaying data, but with some limitations”

3.0
Jun 7, 2023
Looker studio offers a great platform for aggregating and displaying data in attractive dashboards ideal for showing stakeholders. It can be fiddly to use but the results are excellent and worth the time to invest in learning.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Analytics and Business Intelligence Platforms

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Looker
Performance of Looker Across Market Features

Looker Likes & Dislikes

Like

Seamlessly integrates with our other google products, presents data in clear format that allows the user to customise the view, awesome sharing & collaboration settings so that the entire team can work together

Like

Looker studios biggest strength is how reports can be automated. It can be instructed to update metrics at regular intervals populating reports without any input from the user once set up is complete. I also love the range of options for displaying the data, pie charts, graphs and tables are available in a range of colours to help match your companies brand. One useful aspect is that is can be connected to a wide range of sources from Google Ads, Analytics, or Google Sheets to Google Search console.

Like

1. Customisable to create reports and dashboards 2. Easy to connect with different data sources. 3. You get clear insights from the data.

Dislike

It can be challenging to understand for new users, price can be expensive for smaller organizations, handling extremely large datasets can slow down performance

Dislike

Google Lookers biggest draw back is how tricky it is the learn. Everything from connecting data sources to setting report dates is fiddly and easy to get wrong resulting in errors. There is also significant lag when using dashboards, with detailed reports taking a long time to fully load. There are limitations to the number of components per page, which can be annoying for a more complex report. Some of the limits are quite small, like only allowing 3 pivot tables per page.

Dislike

1. Hard to learn for new users. 2. Platform feels slow while working with a huge database. 3. Expensive for small business

Top Looker Alternatives

Logo of Looker Studio
1. Looker Studio
4.4
(421 Ratings)
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2. Domo
4.1
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3. Zoho Analytics
4.6
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Peer Discussions

Looker Reviews and Ratings

Showing data for 20 ratings and reviews for Marketing Dashboards market. View all 955 ratings and reviews across markets for a complete picture.

4.5

(20 Ratings)

Rating Distribution

5 Star
60%
4 Star
25%
3 Star
15%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
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Last 12 Months
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Reviewer's Company Size
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Reviewer's Job Function
  • DATA ANALYST
    <50M USD
    Software
    Review Source

    Enhancing Decision Making: Looker's Customisable Visualizations

    5.0
    Jan 22, 2025
    Looker has been amazing to help us improve our data driven decision making by producing customisable visualisations for each department in the company
  • SR. SOCIAL MEDIA EXECUTIVE
    <50M USD
    Banking
    Review Source

    Google's Tool: An In-depth Look at Data Analysis and Visualization

    4.0
    Jan 10, 2025
    It's a good tool by Google for analysing and visualising data. New users might find it a bit hard in the start and also the platform feels slow while working with large databases.
  • HEAD OF MARKETING
    <50M USD
    Miscellaneous
    Review Source

    Fantastic tool for Marketing Reporting for SMEs

    5.0
    May 2, 2024
    I've looked at many different data analysis and display tools and none of them had the flexibility of Looker and all cost lots more. You can connect pretty much any data source - lots are native and free, whilst some require a paid connector from a third party (costs for these vary massively, but can be low). And you can connect anything using G Sheets as a middleman data source (and using Zapier creatively can help). We use Looker to display all of our Marketing data. I really like how easy it is to build your own reports. There's a bit of a learning, but in my experience it's far easier to get the hang of than the likes of MS Bi.
  • DIGITAL MARKETING SPECIALIST
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Powerful tool for marketing dashboard

    4.0
    Dec 1, 2023
    An excellent marketing dashboards tool that integrates excellently with Google products. Very easy to use reports and dashboards builder. The best part of it being, it is free which is amazing
  • MARKETING ASSOCIATE
    1B-10B USD
    Manufacturing
    Review Source

    Very complete dashboarding tool, matching with a huge amount of different data types

    4.0
    Oct 18, 2023
    Easy to use dashboard tool, coming with a lot of connectors to different types of dataset
Showing Result 1-5 of 20

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