Looker

byGoogle
in
4.5
2025
Market Presence: Analytics and Business Intelligence PlatformsMarketing Dashboards

Overview

Product Information on Looker

Updated 13th October 2025

What is Looker?

Looker is a software that enables organizations to explore, analyze, and share real-time business analytics and data insights. It provides a browser-based interface for data exploration and reporting, allowing users to create interactive dashboards and visualizations without requiring deep technical knowledge. The software supports integration with multiple data sources and enables data modeling using a flexible language, thereby facilitating customized analysis aligned with business requirements. Looker assists businesses in transforming raw data into actionable insights, supporting data-driven decision-making across various departments such as finance, sales, and operations. The software offers features designed to simplify data governance, ensure consistent metrics, and foster collaboration among teams.

Overall experience with Looker

SAAS
50M - 250M USD, Software
FAVORABLE

Clean Visuals Aid Trend Spotting but Looker Complexity May Hinder New Users

4.0
Aug 27, 2025
Based on my overall experience using Looker, I'd describe it as a powerful business intelligence platform that makes data feel a lot less intimidating. What stood out to me immediately was how customizable the dashboards are, you can build reports that make sense for your role instead of having to adapt to a rigid template. Once everything is set up, the visuals are clean, easy to digest, and incredibly helpful for spotting trends quickly.
Data Analyst
1B - 3B USD, Retail
CRITICAL

Regular Updates Enhance Features Amid Cloud and Self-Hosted Version Differences

3.0
Oct 8, 2025
Overall, this is a great product that receives regular updates from Google. There are instances where the product language and consistency gets muddied because of the differences between cloud and self-hosted, as well as versions.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

About Company

Company Description

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Looker
Reviewer Insights for: Looker
Deciding Factors: Looker Vs. Market Average
Performance of Looker Across Market Features

Looker Likes & Dislikes

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Peer Discussions

Looker Reviews and Ratings

4.5

(923 Ratings)

Rating Distribution

5 Star
51%
4 Star
43%
3 Star
6%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Last 12 Months
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  • SAAS
    50M-1B USD
    Software
    Review Source

    Clean Visuals Aid Trend Spotting but Looker Complexity May Hinder New Users

    4.0
    Aug 27, 2025
    Based on my overall experience using Looker, I'd describe it as a powerful business intelligence platform that makes data feel a lot less intimidating. What stood out to me immediately was how customizable the dashboards are, you can build reports that make sense for your role instead of having to adapt to a rigid template. Once everything is set up, the visuals are clean, easy to digest, and incredibly helpful for spotting trends quickly.
  • SENIOR DATA SCIENTIST
    50M-1B USD
    Retail
    Review Source

    Costly Platform With Advanced Capabilities but Limited AI and Feature Updates

    4.0
    Sep 2, 2025
    Looker is a very comprehensive BI tool that has rich features. The UI is easy to navigate and is great for analysts and power users. However, some smaller companies may struggle to use all the features and justify the large price tag.
  • LEAD DATA ENGINEER
    1B-10B USD
    Media
    Review Source

    A great solution to BI with a managed semantic layer but limited with visual customizations due to Grid-Based structure

    4.0
    Oct 14, 2025
    Apart from several limitations, we find Looker to be a great product in terms of governance and ease of use.
  • Marketing Associate
    50M-1B USD
    Insurance (except health)
    Review Source

    Looker Enables Comprehensive Performance Tracking Across Multiple Marketing Channels

    5.0
    Nov 19, 2025
    Overall, I would say I'm pretty pleased with the platform and its ability to create versatile and custom reports for all the marketing channels I oversee. Identifying trends has been a lot easier with the use of custom Looker reports my team has created.
  • IT ASSOCIATE
    50M-1B USD
    Banking
    Review Source

    Consolidación de datos facilita métricas y análisis precisos en distintos departamentos

    5.0
    Sep 5, 2025
    Nos ha permitido simplificar nuestras metricas, consolidando en ella toda la información de diferentes departamentos y dandonos reportes y análisis precisos.
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Showing Result 1-5 of 973

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