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  3. MoEngage Customer Engagement Platform
Logo of MoEngage Customer Engagement Platform

MoEngage Customer Engagement Platform

byMoEngage
in
4.4
2025
Market Presence: Multichannel Marketing Hubs, Mobile Marketing Platforms

Overview

Product Information on MoEngage Customer Engagement Platform

Updated 13th October 2025

What is MoEngage Customer Engagement Platform?

MoEngage Customer Engagement Platform is a software designed to streamline and automate customer interactions across multiple digital channels including mobile, web, email, SMS, and social media. The software enables organizations to personalize communication through segmentation, journey orchestration, and predictive analytics. It provides tools for analyzing user behavior, delivering targeted messages, and monitoring campaign performance in real time. Businesses use this software to foster user retention, drive conversions, and enhance overall customer experience by managing campaigns and responses in a centralized platform. The software helps address challenges related to fragmented customer data and inconsistent communication by unifying engagement processes and insights.

MoEngage Customer Engagement Platform Pricing

MoEngage Customer Engagement Platform uses a tiered subscription-based pricing model where the software is offered through different plans that vary based on features, messaging volume, and audience size. The software typically provides custom quotes depending on user requirements and scale, with available demos and trials for evaluation.

Overall experience with MoEngage Customer Engagement Platform

Customer Engagement Lead
50M - 250M USD, Retail
FAVORABLE

“How MoEngage Facilitates Superior Customer Engagement”

4.0
Jan 24, 2025
The tools has been helping my team to engage more with our customers and also assists me in reaching my KPI mostly for retention and making sure our customers keep coming back.
MARKETING MANAGER
50M - 250M USD, Banking
CRITICAL

“Multiple options for Analyzing customer Behavior. But a lot to improve”

3.0
Mar 12, 2022
A lot of times we can see inconsistency with the numbers in analytics section. Many times the numbers you see on one dashboard doesn't match with the numbers on other dashboard

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Multichannel Marketing Hubs
2025
For Market:
Email Marketing

About Company

Company Description

Updated 28th August 2024

MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2014
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
http://www.moengage.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: MoEngage Customer Engagement Platform
Deciding Factors: MoEngage Customer Engagement Platform Vs. Market Average
Performance of MoEngage Customer Engagement Platform Across Market Features

MoEngage Customer Engagement Platform Likes & Dislikes

Like

- MoEngage is very dynamic so we can modify the tools as we wish, and the ui ux is also very attractive for our daily use. - They held an annual event, moengage growth, which I find very inspiring for us the users to do customer engagement. - The people behind it are also very helpful and supportive with us and our needs.

Like

You have multiple options to analyze events or user performance. We have different sections for analyzing retention, acquisition and Uninstalls. Options such as funnel helps you understand your campaigns and User Behavior in a much better way Time to time, they provide us with new features

Like

The Flow itself is pretty much self explanatory and segmentation is easy.

Dislike

So far none.

Dislike

Inconsistency with numbers on the dashboard Delayed response with the tickets from their engineering team DRP is only 60 days for analytics section in many cases.

Dislike

The support is not locally available and goes back to India. This resulted in a back and forth discussion.

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Peer Discussions

MoEngage Customer Engagement Platform Reviews and Ratings

Showing data for 122 ratings and reviews for Mobile Marketing Platforms market. View all 752 ratings and reviews across markets for a complete picture.

4.4

(122 Ratings)

Rating Distribution

5 Star
51%
4 Star
46%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.6

Product Capabilities

4.4

Filter Reviews
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Last 12 Months
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  • Customer Engagement Lead
    50M-1B USD
    Retail
    Review Source

    How MoEngage Facilitates Superior Customer Engagement

    4.0
    Jan 23, 2025
    The tools has been helping my team to engage more with our customers and also assists me in reaching my KPI mostly for retention and making sure our customers keep coming back.
  • Paid Media Lead
    50M-1B USD
    Banking
    Review Source

    Customer Engagement Platform that agnostic to plug and play

    4.0
    Jan 23, 2025
    Most of the satisfactory experience thanks to their easy communication and quick troubleshooting.
  • SENIOR BUSINESS ANALYST
    50M-1B USD
    Media
    Review Source

    Innovative Marketing Automation Platform Keeps Customers Engaged

    4.0
    Dec 18, 2024
    Highly insightful led marketing automation platform to send the right communication and keep customers engaged on the platform. They support the entire ecosystem be it native or hybrid mobile apps
  • MANAGER, PRODUCT MARKETING
    50M-1B USD
    Retail
    Review Source

    Decent platform, there;s a lot of scope of improvement in the service

    5.0
    Jan 25, 2024
    We had a bitter-sweet experience with Moengage for App marketing
  • Product Manager
    50M-1B USD
    Healthcare and Biotech
    Review Source

    MoEngage review by Product Manager

    4.0
    May 30, 2023
    Moengage is an omnichannel tool that one can use for marketing and communication. My journey with MoEngage is for more than 3+ years where I have successfully grown the business of the company using all the channels. It helped me increase the DAU/MAU and also retain users by allowing to manage the top, middle and bottom funnel.
...
Showing Result 1-5 of 116

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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