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  3. Redpoint CDP
Logo of Redpoint CDP

Redpoint CDP

byRedpoint
in
4.7
Market Presence: Multichannel Marketing Hubs, Augmented Data Quality Solutions (Transitioning to Data Quality Solutions)

Overview

Product Information on Redpoint CDP

Updated 13th October 2025

What is Redpoint CDP?

Redpoint CDP is a customer data platform software designed to aggregate, integrate, and manage customer data from various sources across an organization. The software offers unified customer profiles, identity resolution, data quality management, and audience segmentation capabilities. It enables businesses to consolidate disparate customer information and create a single, accurate view of each individual, facilitating personalized interactions and analytics. Redpoint CDP addresses the challenge of fragmented data environments by streamlining data ingestion, processing, and activation, supporting use cases in marketing, customer experience, and analytics with features for real-time data updates and compliance controls.

Redpoint CDP Pricing

Redpoint CDP software uses a subscription-based pricing model that typically depends on factors such as data volume, feature requirements, and the scale of deployment, with costs varying based on the needs of the organization and specific customization or integration options.

Overall experience with Redpoint CDP

Sales And Marketing Specialist
3B - 10B USD, Manufacturing
FAVORABLE

“AI powered marketing automation for precise control of segmentation and messaging ”

5.0
Apr 22, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
VP Marketing
3B - 10B USD, Retail
CRITICAL

“Platform is marketer-friendly for less complicated audience pulls and volume”

3.0
Jun 5, 2022
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 25th September 2024

Redpoint is a software platform provider that offers solutions to innovate the customer experience and drive revenue growth for businesses. The Redpoint CDP creates an accurate unified customer profile for any business use case, using data quality and identity resolution combined with no-code segmentation and activation. The Redpoint CDP facilitates customer interactions, personalized moments, and relevant next-best action recommendations. Marketers and CX leaders rely on Redpoint to deliver personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2006
Head office location
Wellesley, United States
Number of employees
51 - 200
Website
http://www.redpointglobal.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Redpoint CDP Reviews and Ratings

4.7

(89 Ratings)

Rating Distribution

5 Star
56%
4 Star
38%
3 Star
4%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • Sales And Marketing Specialist
    1B-10B USD
    Manufacturing
    Review Source

    AI powered marketing automation for precise control of segmentation and messaging

    5.0
    Apr 22, 2025
    Its quite straightforward to build workflows that pull in all customer data and automate communication flows that combine several channels.
  • Sales And Marketing Specialist
    1B-10B USD
    Manufacturing
    Review Source

    AI powered marketing automation for precise control of segmentation and messaging

    5.0
    Apr 22, 2025
    Its quite straightforward to build workflows that pull in all customer data and automate communication flows that combine several channels.
  • Read All 91 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Multichannel Marketing Hubs
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Reviewer Insights for: Redpoint CDP
Performance of Redpoint CDP Across Market Features

Redpoint CDP Likes & Dislikes

Like

The drag and drop features for creating campaigns are very easy to put together and the customer support is also for sure better here than in other vendors.

Like

The drag and drop features for creating campaigns are very easy to put together and the customer support is also for sure better here than in other vendors.

Like

The drag and drop features for creating campaigns are very easy to put together and the customer support is also for sure better here than in other vendors.

Dislike

the tool had a lot of contention with longer than desirable runtimes, and we could only work on one sizeable campaign at a time. We also didn't have a good sync with our ESP and had to create some clunky workarounds.

Dislike

the tool had a lot of contention with longer than desirable runtimes, and we could only work on one sizeable campaign at a time. We also didn't have a good sync with our ESP and had to create some clunky workarounds.

Dislike

the tool had a lot of contention with longer than desirable runtimes, and we could only work on one sizeable campaign at a time. We also didn't have a good sync with our ESP and had to create some clunky workarounds.