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  3. Redpoint CDP
Logo of Redpoint CDP

Redpoint CDP

byRedpoint
in
4.4
Market Presence: Multichannel Marketing Hubs, Augmented Data Quality Solutions (Transitioning to Data Quality Solutions)

Overview

Product Information on Redpoint CDP

Updated 13th October 2025

What is Redpoint CDP?

Redpoint CDP is a customer data platform software designed to aggregate, integrate, and manage customer data from various sources across an organization. The software offers unified customer profiles, identity resolution, data quality management, and audience segmentation capabilities. It enables businesses to consolidate disparate customer information and create a single, accurate view of each individual, facilitating personalized interactions and analytics. Redpoint CDP addresses the challenge of fragmented data environments by streamlining data ingestion, processing, and activation, supporting use cases in marketing, customer experience, and analytics with features for real-time data updates and compliance controls.

Redpoint CDP Pricing

Redpoint CDP software uses a subscription-based pricing model that typically depends on factors such as data volume, feature requirements, and the scale of deployment, with costs varying based on the needs of the organization and specific customization or integration options.

Overall experience with Redpoint CDP

SVP, PERFORMANCE MARKETING, CRM AND ANAL
1B - 3B USD, Retail
FAVORABLE

“A Single view of the customer activated across all Channels - Its as easy as 1-2-3”

5.0
Oct 25, 2023
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
VP Marketing
3B - 10B USD, Retail
CRITICAL

“Platform is marketer-friendly for less complicated audience pulls and volume”

3.0
Jun 5, 2022
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 25th September 2024

Redpoint is a software platform provider that offers solutions to innovate the customer experience and drive revenue growth for businesses. The Redpoint CDP creates an accurate unified customer profile for any business use case, using data quality and identity resolution combined with no-code segmentation and activation. The Redpoint CDP facilitates customer interactions, personalized moments, and relevant next-best action recommendations. Marketers and CX leaders rely on Redpoint to deliver personalized experiences that yield tangible ROI in customer acquisition, engagement, loyalty and retention.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2006
Head office location
Wellesley, United States
Number of employees
51 - 200
Website
http://www.redpointglobal.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Redpoint CDP Reviews and Ratings

4.4

(37 Ratings)

Rating Distribution

5 Star
41%
4 Star
51%
3 Star
5%
2 Star
3%
1 Star
0%
Why ratings and reviews count differ?
  • SVP, PERFORMANCE MARKETING, CRM AND ANAL
    1B-10B USD
    Retail
    Review Source

    A Single view of the customer activated across all Channels - Its as easy as 1-2-3

    5.0
    Oct 25, 2023
    Easy to use, "maintenance free", stable, intuitive tool that allows us to quickly move from insights to action across multiple platforms. Team views RGOne as critical to understanding and communicating with our customer.
  • SVP, PERFORMANCE MARKETING, CRM AND ANAL
    1B-10B USD
    Retail
    Review Source

    A Single view of the customer activated across all Channels - Its as easy as 1-2-3

    5.0
    Oct 25, 2023
    Easy to use, "maintenance free", stable, intuitive tool that allows us to quickly move from insights to action across multiple platforms. Team views RGOne as critical to understanding and communicating with our customer.
  • Read All 39 Reviews

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  • Critical Capabilities for Multichannel Marketing Hubs
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Reviewer Insights for: Redpoint CDP
Performance of Redpoint CDP Across Market Features

Redpoint CDP Likes & Dislikes

Like

1 Intuitive campaign creation workspace and data flow that allows business users to become experts without needing a degree in data sciences! 2 Integrations with many platforms and service provides like Meta and LiveRamp act as easy buttons to get information out to our partners in near real-time 3 Data import function (Data Projects) allows us to bring in ad-hoc/one-off targeting model scores, audiences or customer segments to test within campaigns before productionalizing within the tool 4 Creation of audience level testing allows us to understand the impact and incrementality of multiple touchpoints (getting catalog and email vs. only email or only catalog). Tool also allows for us to test at the channel level (catalog hold out testing) 5 Data organization is straightforward and supports our Retail business with NO CUSTOMIZATION. We truly have a single view of our customer that we can share across all channels (Retail, Direct, Outlet, call centers)

Like

1 Intuitive campaign creation workspace and data flow that allows business users to become experts without needing a degree in data sciences! 2 Integrations with many platforms and service provides like Meta and LiveRamp act as easy buttons to get information out to our partners in near real-time 3 Data import function (Data Projects) allows us to bring in ad-hoc/one-off targeting model scores, audiences or customer segments to test within campaigns before productionalizing within the tool 4 Creation of audience level testing allows us to understand the impact and incrementality of multiple touchpoints (getting catalog and email vs. only email or only catalog). Tool also allows for us to test at the channel level (catalog hold out testing) 5 Data organization is straightforward and supports our Retail business with NO CUSTOMIZATION. We truly have a single view of our customer that we can share across all channels (Retail, Direct, Outlet, call centers)

Like

1 Intuitive campaign creation workspace and data flow that allows business users to become experts without needing a degree in data sciences! 2 Integrations with many platforms and service provides like Meta and LiveRamp act as easy buttons to get information out to our partners in near real-time 3 Data import function (Data Projects) allows us to bring in ad-hoc/one-off targeting model scores, audiences or customer segments to test within campaigns before productionalizing within the tool 4 Creation of audience level testing allows us to understand the impact and incrementality of multiple touchpoints (getting catalog and email vs. only email or only catalog). Tool also allows for us to test at the channel level (catalog hold out testing) 5 Data organization is straightforward and supports our Retail business with NO CUSTOMIZATION. We truly have a single view of our customer that we can share across all channels (Retail, Direct, Outlet, call centers)

Dislike

the tool had a lot of contention with longer than desirable runtimes, and we could only work on one sizeable campaign at a time. We also didn't have a good sync with our ESP and had to create some clunky workarounds.

Dislike

the tool had a lot of contention with longer than desirable runtimes, and we could only work on one sizeable campaign at a time. We also didn't have a good sync with our ESP and had to create some clunky workarounds.

Dislike

the tool had a lot of contention with longer than desirable runtimes, and we could only work on one sizeable campaign at a time. We also didn't have a good sync with our ESP and had to create some clunky workarounds.