Overview
Product Information on Marketing Cloud
What is Marketing Cloud?
Marketing Cloud Pricing
Overall experience with Marketing Cloud
“Ease of Use and Analytics Praised While Support Speed Noted as Slow”
About Company
Company Description
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Marketing Cloud
Marketing Cloud Likes & Dislikes
Ease of use, automation and segmentation is good and reporting and analytics also work well
Data Safety and Integrity: Data safety is of paramount importance to the business and the tool ensures that data is safe which abides by many regulations Personalization at Scale allows you to send personalized communications to large numbers of audiences with ease Content Management: Manages all content in one place with inbuilt templates and flexible options to create templates Use of AI for content creation
Salesforce Marketing Cloud was everything we needed to effectively take our lifecycle marketing programs from zero to hero. Journey Builder was my favorite part of SFMC. We were able to take basic batch & blast emails and build robust user journeys that helped drive substantial revenue growth across the business (via highly personalized communications that met users exactly where they were). Another improvement, was SFMC's ability to track revenue in a really robust way. We coupled that with our seals teams to follow up on leads and saw significant growth on the B2B side of the business as well.
Speed of support is slow
Complex pricing structure Too Technical: You require thorough knowledge to ensure you can navigate and take certain actions Customization of the tool accordingly is not possible as it is a global platform
Implementation was really challenging. We had a unique business case that encompassed an umbrella parent company and 12 sister companies that made the warming / onboarding process onto SFMC across all brands very challenging. Work with an implementation team and do not rush the process.
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Peer Discussions
Marketing Cloud Reviews and Ratings
- MARKETING MANAGER50M-1B USDRetailReview Source
Ease of Use and Analytics Praised While Support Speed Noted as Slow
Overall a good experience with the platform. Easy to get up and running and quickly picked up how to use - VP, Digital Marketing<50M USDBankingReview Source
Exploring Salesforce Marketing Cloud: From AI Content Creation to Data Safety
Salesforce Marketing Cloud is one of the best marketing automation platforms available which configures seamlessly with CDP and other AdTech platforms and helps in communication orchestration across channels with ease. - SENIOR LIFECYCLE MARKETING MANAGER50M-1B USDMediaReview Source
Robust Platform for all Your Marketing Needs
SFMC is one of the best platforms in the business for retail/e-commerce lifecycle marketing programs. While implementation was very challenging for our business, we reaped the benefits of this transition from our previous platform 10x over in the first 6 months of onboarding. I highly recommend pre-planning well in advance and bringing in an implementation team to help with the transition. SFMC came with a lot of complexities and challenges that our internal teams likely wouldn't have been able to accomplish without the help of an external partner. - Business Development Manager<50M USDTelecommunicationReview Source
SFMC's Omnichannel Approach: Uniting Multiple Marketing Channels
SFMC is a powerful and versatile marketing automation platform, it can work for bigger businesses more than smaller ones, especially the ones that use other platforms from Sales force. It can be easily integrated. It provides journey builder, email studio, social studio, ad studio, analytics and AI. - MARKETING DATA ANALYST50M-1B USDIT ServicesReview Source
Mainstream tool for marketing - A game-changer
I have been using Salesforce Marketing Cloud for more than 1.5 years, honestly it's a game-changer for the marketing team, most importantly the tool gives an amazing experience when it integrates with HubSpot.