Name: Salesforce Marketing Cloud
Rating: 4.4 (169 reviews)

Overview

Product Information on Salesforce Marketing Cloud

Updated 13th October 2025

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a software designed to support businesses in managing and automating marketing activities across multiple digital channels. The software enables users to create, track, and analyze campaigns in email, social media, mobile, and web platforms. It offers features for audience segmentation, personalization, messaging automation, journey mapping, and performance analytics. By integrating customer data from different sources, Salesforce Marketing Cloud helps organizations deliver relevant content and interactions that align with customer preferences and behaviors. The software addresses business needs related to campaign effectiveness, customer engagement, and cross-channel marketing coordination.

Overall experience with Salesforce Marketing Cloud

MARKETING MANAGER

<50M USD, Retail

FAVORABLE

“Comprehensive Platform Offers Advanced Personalization, But Support Response Can Challenging”

4.0

Dec 2, 2025

Great system, has everything a good ESP should have. Definitely an industry leading platform. Challenges lie in account support.

BUSINESS ADVISOR

<50M USD, Manufacturing

CRITICAL

“SalesForce is a bit of a virus ”

3.0

Mar 26, 2024

Salesforce is the industry standard for a reason that works well and is easy to use

About Company

Company Description

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Company type

Public

Year Founded

1999

Head office location

San Francisco, United States

Number of employees

10001+

Annual Revenue

30B+ USD

Website

http://www.salesforce.com

Do You Manage Peer Insights at Salesforce?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Salesforce Marketing Cloud

Deciding Factors: Salesforce Marketing Cloud Vs. Market Average

Performance of Salesforce Marketing Cloud Across Market Features

Salesforce Marketing Cloud Likes & Dislikes

The user experience is second to none. In a term where many end users are entry level with basic skill sets, the tool allows you to send personalised comms at scale.

It's easy to use You can train yourself in just a few hours The dashboard display all the relevant information.

Helps you elevate your marketing automation capabilities with so many possibilities, tweaks, personalization options, automations, etc

If you are a fast paced business and require quick support you can often feel like you are not a priority. This can create tension between account management and the client. The support team are global and work on all Salesforce products so you often have to be very specific around your business, use case, unique system set up and the software you are using to get the right answer to your query.

Goes down alot lots of bugs Your entire company eco system becomes dependent on it.

It's not super user friendly, there's quite a ramp up needed for users to understand how to use it. It's difficult to exploit its full potential

Top Salesforce Marketing Cloud Alternatives

Peer Discussions

Salesforce Marketing Cloud Reviews and Ratings

Recommended Gartner Insights

Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)

<50M USD

Retail

Review Source

Comprehensive Platform Offers Advanced Personalization, But Support Response Can Challenging

CHIEF INFORMATION OFFICER

50M-1B USD

Miscellaneous

Extensive Customization Options Offset By Challenging Initial Usability

Nov 20, 2025

Super powerful marketing automation software, not as user friendly as you would expect for a premium product

EMEA Marketing

Integration Success With APIs, Yet Salesforce CRM Remains Complex and Pricey

Sep 1, 2025

It's good for creating personalised marketing campaigns for the organisation. Creation of Global business units and regional business units has helped in better segregation of data. Salesforce CRM has integrated seamlessly with other platforms like ON24. It takes time to fine-tune it to the organisation's needs. Also, the API integrations has worked well so far. SMC is a mammoth tool. Lot of further improvements can be done.

Senior Product Manager

Frequent Feature Updates Hinder Control Despite Helpful Community and Adaptability

Jul 18, 2025

Salesforce Marketing Cloud is great to work with, I feel they don't just try and sell all the time

DIRECTOR OF SOFTWARE DEVELOPMENT

Real Estate

Marketing Cloud Offers Customisation But Interface Design Remains a Noted Weakness

Jun 16, 2025

Marketing Cloud is an enterprise level email marketing platform which gives you great customisation and flexibility but lacks a good user interface

Overview

Product Information on Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud Pricing

Overall experience with Salesforce Marketing Cloud

“Comprehensive Platform Offers Advanced Personalization, But Support Response Can Challenging”

“SalesForce is a bit of a virus ”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Salesforce Marketing Cloud

Deciding Factors: Salesforce Marketing Cloud Vs. Market Average

Performance of Salesforce Marketing Cloud Across Market Features

Salesforce Marketing Cloud Likes & Dislikes

Top Salesforce Marketing Cloud Alternatives

Peer Discussions

Salesforce Marketing Cloud Reviews and Ratings

Recommended Gartner Insights

About Company

Company Description

Company Details

Reviewer Insights for: Salesforce Marketing Cloud

Deciding Factors: Salesforce Marketing Cloud Vs. Market Average

Performance of Salesforce Marketing Cloud Across Market Features

Salesforce Marketing Cloud Likes & Dislikes

Top Salesforce Marketing Cloud Alternatives

Salesforce Marketing Cloud Reviews and Ratings

Comprehensive Platform Offers Advanced Personalization, But Support Response Can Challenging

Extensive Customization Options Offset By Challenging Initial Usability

Integration Success With APIs, Yet Salesforce CRM Remains Complex and Pricey

Frequent Feature Updates Hinder Control Despite Helpful Community and Adaptability

Marketing Cloud Offers Customisation But Interface Design Remains a Noted Weakness

4.4

(129 Ratings)

Rating Distribution

Customer Experience

Product Capabilities

1. Mailchimp

2. HubSpot Marketing Hub

3. Netcore Customer Engagement