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  1. Home
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  3. SAS Customer Intelligence 360
Logo of SAS Customer Intelligence 360

SAS Customer Intelligence 360

bySAS
in
4.1
Market Presence: Multichannel Marketing Hubs, Customer Journey Analytics & Orchestration

Overview

Product Information on SAS Customer Intelligence 360

Updated 13th October 2025

What is SAS Customer Intelligence 360?

SAS Customer Intelligence 360 is a software designed to assist organizations in planning, managing, and optimizing customer engagements across multiple channels such as web, email, and mobile. The software provides features for segmenting audiences, personalizing content, and orchestrating campaigns in real time. It incorporates data management, analytics, and decisioning capabilities to help users identify customer preferences and behaviors, enabling more relevant interactions. SAS Customer Intelligence 360 aims to address business challenges related to fragmented marketing efforts by integrating customer data, automating marketing activities, and measuring campaign performance to support data-driven decision making and enhance the customer experience.

SAS Customer Intelligence 360 Pricing

SAS Customer Intelligence 360 software uses a subscription-based pricing model, with costs determined by factors such as user numbers, functionality, and data usage. The software offers various tiers or modules that can be licensed individually or as part of a package, and pricing may vary based on deployment method and tailored requirements. Exact pricing details are typically provided upon request.

Overall experience with SAS Customer Intelligence 360

Customer Service & Support Associate
3B - 10B USD, Banking
FAVORABLE

“Cloud and on-prem integration works well, simple GUI stands out”

5.0
May 21, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Research and Development Manager
1B - 3B USD, Services (non-Government)
CRITICAL

“Powerful analytics-driven customer engagement platform with strong personalization and enterprise complexity”

3.0
May 6, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 1st November 2023

SAS is a global leader in AI and analytics software, including industry-specific solutions. SAS helps organizations transform data into trusted decisions faster by providing knowledge in the moments that matter. SAS gives you THE POWER TO KNOW®.

Company Details

Updated 31st October 2024
Company type
Private
Year Founded
1976
Head office location
Cary, United States
Number of employees
10001+
Annual Revenue
3B-10B USD
Website
http://www.sas.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

SAS Customer Intelligence 360 Reviews and Ratings

4.1

(55 Ratings)

Rating Distribution

5 Star
42%
4 Star
36%
3 Star
22%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Research and Development Manager
    1B-10B USD
    Services (non-Government)
    Review Source

    Powerful analytics-driven customer engagement platform with strong personalization and enterprise complexity

    3.0
    May 6, 2026
    Strong analytics driven personalization and omnichannel marketing, but setup and learning curve are high.
  • Research and Development Manager
    1B-10B USD
    Services (non-Government)
    Review Source

    Powerful analytics-driven customer engagement platform with strong personalization and enterprise complexity

    3.0
    May 6, 2026
    Strong analytics driven personalization and omnichannel marketing, but setup and learning curve are high.
  • Read All 61 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Multichannel Marketing Hubs
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User Sentiment About SAS Customer Intelligence 360
Reviewer Insights for: SAS Customer Intelligence 360
Deciding Factors: SAS Customer Intelligence 360 Vs. Market Average
Performance of SAS Customer Intelligence 360 Across Market Features

SAS Customer Intelligence 360 Likes & Dislikes

Like

Point and click GUI for C360, users do not have to write code. Good integration of cloud & on-prem. Quick tech support

Like

Point and click GUI for C360, users do not have to write code. Good integration of cloud & on-prem. Quick tech support

Like

Point and click GUI for C360, users do not have to write code. Good integration of cloud & on-prem. Quick tech support

Dislike

Steep learning curve, complex setup and integration, UI usability, cost and resource dependency

Dislike

Steep learning curve, complex setup and integration, UI usability, cost and resource dependency

Dislike

Steep learning curve, complex setup and integration, UI usability, cost and resource dependency