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  3. Shopify
Logo of Shopify

Shopify

byShopify
in
4.4
2025
Market Presence: Digital Commerce, E-commerce optimization services

Overview

Product Information on Shopify

Updated 13th October 2025

What is Shopify?

Shopify is a software that enables businesses to create, customize, and manage online stores. The software provides tools for managing products, processing payments, handling shipping, and tracking inventory. It supports integration with various third-party applications and sales channels to streamline ecommerce operations. Shopify offers features for website design, marketing, analytics, and customer engagement, allowing businesses to sell products online and in physical locations. The software addresses business needs related to digital storefront setup, transaction management, and growth across multiple channels while offering scalability for businesses of different sizes.

Shopify Pricing

Shopify is a software that offers a subscription-based pricing model with multiple plans typically billed monthly or annually Users can choose from different tiers which provide varying levels of features such as online store capabilities payment processing shipping and customer support There may also be additional transaction fees depending on the selected plan and payment provider Usage-based and add-on costs can apply for extra services and applications beyond the standard plan features

Overall experience with Shopify

EXPERT OPERATIONS ASSOCIATE
500M - 1B USD, Healthcare and Biotech
FAVORABLE

“A scalable and well-supported e-commerce platform that balances usability with flexibility”

4.0
Oct 16, 2025
Our overall experience with Shopify has been positive. The platform delivers strong performance, scalability, and a user-friendly interface that supports fast execution without compromising reliability. While some advanced customizations require additional apps, Shopify's ecosystem, documentation, and partner network make it a dependable and efficient solution for growing businesses.
Operations Associate
50M - 250M USD, Media
CRITICAL

“Affordability And Customization Limitations Noted Despite Shopify’s Strong Support”

3.0
Feb 1, 2026
Overall, my experience with shopify has been phenomenal. If you’re looking for an easy E-commerce setup, shopify is the move. The prices maybe inflated and affordability is an issue but the quality of service is unmatched. especially with their plugins and integrations. All in all, i definitely recommend this product for their customer support but their software is less customizable. There were times where I had to hire Shopify developers to customize a feature since they use a different language in their code. If anyone is looking to work with Shopify, I would suggest looking into their customizability options before purchasing.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Digital Commerce

About Company

Company Description

Updated 10th May 2024

Shopify is a worldwide commerce organization that offers essential tools to initiate, propagate, advertise, and maintain a retail enterprise of any scale. It improves commerce with a platform that is designed for dependability, providing an enhanced shopping experience for consumers globally. Shopify supports numerous businesses in over 175 countries.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Ottawa, Canada
Number of employees
10001+
Website
https://www.shopify.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Shopify
Reviewer Insights for: Shopify

Shopify Likes & Dislikes

Like

I appreciate how easy it is for non-technical teams to set up and manage a store. The platform is intuitive, reliable and supported by a strong app ecosystem that allows customization without heavy development work. Shopify scales well as volumes grow, which is particularly valuable in a fast-paced startup environment.

Like

1. They are very easy to setup. Anyone can open up a shop from anywhere and they are very user friendly. 2. Shopify customer support is extremely helpful and always available. They will help you no matter the situation and will go out of their way. 3. They have good features and great SEO so your website will always have a good ranking.

Like

The feature these guys do the best out of all the ecommerce sites is ensuring the right datapoints are integrated with Google so you show up as a highly relevant product in the shopping search when people are looking for your product type.

Dislike

More advanced configurations - such as complex reporting, highly customized checkout flows, or multi-market setups - often depend on third-party apps or developer support. While these integrations work, they increase complexity and overall maintenance costs over time.

Dislike

1. The lack of customization is an issue with Shopify. They use their own language to code their websites and adding any complex features requires professional help. 2. The pricing is a bit too steep. Even though their quality of service is amazing, for small stores or websites, it can be expensive. 3. The platform is very generic and does not have that many options when it comes to themes.

Dislike

The way they have the backend locked down so that you need to pay extra to get more features or link you with specialists who you pay exorbitant amounts of money to customize themes is a bit over the top. I would like more back end customization features that are user friendly.

Top Shopify Alternatives

Logo of Commerce Cloud
1. Commerce Cloud
4.2
(17 Ratings)
Logo of Adobe Commerce
2. Adobe Commerce
4.6
(13 Ratings)
Logo of WooCommerce
3. WooCommerce
4.3
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Peer Discussions

Shopify Reviews and Ratings

Showing data for 40 ratings and reviews for E-Commerce Integration market. View all 605 ratings and reviews across markets for a complete picture.

4.4

(40 Ratings)

Rating Distribution

5 Star
48%
4 Star
45%
3 Star
5%
2 Star
3%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • EXPERT OPERATIONS ASSOCIATE
    50M-1B USD
    Healthcare and Biotech
    Review Source

    A scalable and well-supported e-commerce platform that balances usability with flexibility

    4.0
    Oct 16, 2025
    Our overall experience with Shopify has been positive. The platform delivers strong performance, scalability, and a user-friendly interface that supports fast execution without compromising reliability. While some advanced customizations require additional apps, Shopify's ecosystem, documentation, and partner network make it a dependable and efficient solution for growing businesses.
  • Operations Manager
    <50M USD
    Media
    Review Source

    Smooth Online Selling Experience, High Costs for Advanced Backend Customization

    5.0
    Jan 19, 2026
    The user experience is seamless both on the front end and backend, making it easy for you to sell products online and integrates with a variety of mainstream systems. Highly recommended for volume ecommerce businesses due to its capabilities and connection to Google shopping.
  • Operations Associate
    50M-1B USD
    Media
    Review Source

    Affordability And Customization Limitations Noted Despite Shopify’s Strong Support

    3.0
    Feb 1, 2026
    Overall, my experience with shopify has been phenomenal. If you’re looking for an easy E-commerce setup, shopify is the move. The prices maybe inflated and affordability is an issue but the quality of service is unmatched. especially with their plugins and integrations. All in all, i definitely recommend this product for their customer support but their software is less customizable. There were times where I had to hire Shopify developers to customize a feature since they use a different language in their code. If anyone is looking to work with Shopify, I would suggest looking into their customizability options before purchasing.
  • OPERATIONS ASSOCIATE
    50M-1B USD
    Retail
    Review Source

    Shopify Provides Seamless Integration for Order Processing and Retail Storefront Connection

    5.0
    Nov 14, 2025
    Shopify is the easiest to use E-Commerce integration software between our order processing systems and two of our online stores.
  • DEMAND & INVENTORY MANAGER
    50M-1B USD
    Manufacturing
    Review Source

    Website Setup Made Simple, But Advanced Customization May Pose Challenges

    4.0
    Oct 16, 2025
    Easy way to set up a sales website. The steps to be taken are self explanatory and you can add extra features to enhance your website.
...
Showing Result 1-5 of 40

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