Sitecore CDP

Sitecore Customer Data Platform is designed to gather, evaluate and integrate real time data from multiple sources: Mobile Applications, Emails, Website, Etc

While the tool itself has not been flawless to use, the team that is available to me and my team have been so incredible. They are prompt to help troubleshoot and have been an awesome partnership.

Sitecore CDP is a compact, strong and widely used data integration tool, also known as Boxever, which provides end to end customer insights solution for all types of businesses. The tool is capable in pulling any size of data from different platform, amalgamate sources together and generate unique record for all the customers. it can combine all the fields together and unify them together, even if certain fields are not present in any source. These unique records can further be used to rollup data at different levels and assign sales target to the team accordingly. It can also be used to analyze customer details and buying trend in the past and help the stakeholders, team leaders to create customer sales package options for the customers and decide the overall team sales goal for the next week, month and quarter. This way, the goals of team is defined accurately and the performance of sales reps can be tracked

Good product to do AB testing and creating the target audience. It helps to track the customer behavior and helps in future decision making. It also generate report and show the winner among the variants. It has really easy interface and simple navigation. It also provide searching functionality to search the tests based on many filters.

Sitecore CDP is one of our go to market strategy and engagement tool. We use it to gather data and design unique customer experiences. We also utilize the platform to perform complex analysis based on the customer data that we are able to gather