Talkwalker serves as a Consumer Intelligence Acceleration platform which aids enterprises in enhancing their business functionality and revenue stream. The primary focus of the platform lies in Consumer Intelligence and Social Listening. It combines a wide range of internal and external data sources with the aid of Blue Silk technology driven AI. This offers a comprehensive view of consumers. In addition to this, Talkwalker offers an Activate professional services team to companies which can help them multiply their Return on Investment from the platform. It operates through multiple offices located around the globe, assisting more than 2,500 brands in optimizing their returns via actionable consumer intelligence.
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AI-Powered Insights, Talkwalker's AI-driven sentiment analysis and image recognition allows us to spot brand mentions. The Crisis monitoring alerting system is very effective for real-time monitoring, especially during PR crises.
The most i like is the dynamic, colorful dashboard. i feel this is the best dashboards i have seen, Apart from that, the competitor analytics with accurate data is helpful to understand where our brands stands and the owned channel engagements dashboard is very helpful to me to see how any social media campaign works. The last is the sentiment analysis, where the tool itself provides the percentage of positive negative mentions with data
It has an appealing yet simple-to-understand dashboard, ease of customization for the data visuals and tabs of tracking essential data distributed in logical way.
Sentiment analysis still misinterprets sarcasm, cultural nuances, or mixed statements. The interface and setup are not immediately intuitive. Training new staff takes time.
The main issues i feel is the laggy interface, wherein if there are good internet connections, only the tool works and the supports service is worst, where we have received resolution after almost 1day
We had some deployment delays at the start, otherwise it's actually a great tool!