Mention provides a helpful activity to conduct the analysis of the brand mentions as it gives a regular update on the online presence of the brand. However, for a better idea of how one's brand is perceived online, Mention could use a better sentiment analysis system.

The product direction of Mention is quite blurry; it looks like they are trying to dig into too many directions without specifically excelling in one domain. As a result, the tool could be a bit of a disappointment sometimes, even if it's relatively good enough for those who prefer to have everything in the same place, even if separately these are not the best features on the market.