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  3. Tealium Customer Data Hub
Logo of Tealium Customer Data Hub

Tealium Customer Data Hub

byTealium
in
4.6
Market Presence: Customer Data Platforms, Tag Management

Overview

Product Information on Tealium Customer Data Hub

Updated 13th October 2025

What is Tealium Customer Data Hub?

Tealium Customer Data Hub is a software that enables organizations to manage, unify, and activate customer data across various digital touchpoints. The software provides capabilities for real-time data collection, integration, and centralized data governance, supporting the connection of data between web, mobile, and connected devices. It is designed to address the business need for a unified customer profile by integrating data from multiple sources and facilitating its use in analytics, personalization, and marketing automation systems. The software aims to help organizations deliver consistent and relevant experiences by consolidating fragmented data, ensuring compliance, and enabling efficient use of customer information for decision making and operational improvements.

Tealium Customer Data Hub Pricing

Tealium Customer Data Hub software uses a modular pricing model based on selected capabilities and volume of data processed, typically offering tiered plans depending on business requirements such as number of customer profiles, events, integrations, and data sources. Pricing is customized according to usage, with options for annual or multi-year contracts and additional fees for premium features or extended support.

Overall experience with Tealium Customer Data Hub

Director of Digital Experience and eCommerce
<50M USD, Manufacturing
FAVORABLE

“Real-Time Audience Activation Drives Growth and Efficiencies”

5.0
Sep 14, 2025
The Tealium team has been proactive in ensuring we deliver value using the platform. They have provided ongoing support in defining and delivering enhanced use cases, so we are maximising the potential of the platform.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th November 2023

Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s Customer Data Hub solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2011
Head office location
San Diego, United States
Number of employees
501 - 1000
Website
http://www.Tealium.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Tealium Customer Data Hub
Performance of Tealium Customer Data Hub Across Market Features

Tealium Customer Data Hub Likes & Dislikes

Like

I think the most important part is the real-time activation of Audience Studio, this allows for a flexible and more personal approach to our marketing strategy. The Tealium team themselves have been a pleasure to work with as well, providing support and guidance when needed.

Like

Real-time data processing and activation, strong integration ecosystem and identity resolution & governance

Like

I really like the flexibility and coverage the tool provides me to get all my work done.

Dislike

Tealium is based on an event-trigger principle, which is fundamental to its ability to deliver real-time capabilities; however, this can create challenges when working with historical and/or timeline-based audience definitions.

Dislike

Steep learning curve, and not being able to send the whole audience in one go. I would really like the ability to send the entire audience to a new connector without requiring a triggering event for each user

Dislike

What I dislike the most is the learning curve. It is a complicated and technical tool that takes time to learn. If you have the experience, you can accomplish anything, but it is hard for new users to onboard.

Top Tealium Customer Data Hub Alternatives

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2. Sourcepoint Consent and Preference Management
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Peer Discussions

Tealium Customer Data Hub Reviews and Ratings

Showing data for 24 ratings and reviews for Consent and Preference Management market. View all 250 ratings and reviews across markets for a complete picture.

4.6

(24 Ratings)

Rating Distribution

5 Star
54%
4 Star
46%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Director of Digital Experience and eCommerce
    <50M USD
    Manufacturing
    Review Source

    Real-Time Audience Activation Drives Growth and Efficiencies

    5.0
    Sep 14, 2025
    The Tealium team has been proactive in ensuring we deliver value using the platform. They have provided ongoing support in defining and delivering enhanced use cases, so we are maximising the potential of the platform.
  • Channel Lead - MarTech & SEO
    50M-1B USD
    Retail
    Review Source

    A robust and enterprise-ready CDP that shines in real-time activation and data governance

    4.0
    Sep 24, 2025
    Tealium has been a powerful solution for unifying our customer data across multiple channels and activating it in real time. The platform delivers great value in personalization and compliance management, but there is a learning curve and some cost considerations that require planning.
  • Software Developer
    1B-10B USD
    Travel and Hospitality
    Review Source

    Tealium is a comprehensive and adaptable tool that will setup any org for success.

    5.0
    Sep 12, 2025
    Tealium CDH (Customer Data Hub) is the most adaptable and productive data collection and data distribution tool I have ever used. There are some really good single point solutions out there, but Tealium's framework allows for one platform that allows me to do everything I need to do.
  • ENGINEER
    50M-1B USD
    Real Estate
    Review Source

    Easy Integration and Good Support, Yet Training Platform Feels Outdated and Complex

    4.0
    Sep 28, 2025
    Tealium has been a great platform for us. It's easy to use, always has new features, is reliable, and is backed by excellent support.
  • SOFTWARE DEVELOPER
    50M-1B USD
    Software
    Review Source

    Comprehensive Integration Choices and Consent Management with Tealium Solutions

    4.0
    Oct 8, 2025
    Overall Tealium has been great partner to us. We are heavy user of their Audience Product as well as their tag manager TiQ is our tag manager and their consent integration with OneTrust has been immensely helpful
Showing Result 1-5 of 25

Recommended Gartner Research

  • Market Guide for Consent and Preference Management

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