Overview
Product Information on Ketch
What is Ketch?
Ketch Pricing
Overall experience with Ketch
“Easy to deploy, configure, and grow, developer friendly but a bit ridged in what you can do with the admin tool/UI”
About Company
Company Description
Ketch is a software company focused on bridging privacy and growth through responsible data use. It offers solutions that reduce privacy operations' cost and complexity and enable businesses to activate permissioned, privacy-safe data in marketing AI, and growth initiatives. The Ketch Data Permissioning Platform includes products to support consent management, privacy rights automation, marketing preference management, data mapping and assessments, and more.
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Reviewer Insights for: Ketch
Performance of Ketch Across Market Features
Ketch Likes & Dislikes
Easy to customize experiences and deploy fast. Easy reporting/analytics, developer friendly, and great customer support.
The platform provides a clear, intuitive framework for managing consent across all of our vendor technology partners, while giving us the ability to tailor the configuration to our specific regulatory requirements and user experience goals. Its ability to centralise consent decisions, particularly around behavioural advertising, has made compliance management far more streamlined. Moreover, the ability to extract raw consent data from the Ketch platform to data warehousing technologies like Snowflake, allows us to exercise and activate on user consent choices across a variety of business use cases.
Ketch automatically identifies trackers on our website, saving us lots of time. Ketch allows us to be extremely granular with our region-based consent settings. Ketch makes it much quicker for our CX team to handle consent-related customer requests.
Some limitations, like three domains/environments for a property seem arbitrary. I would love if it integrated into some of our other systems, like Knock that we use for notification and preference management, so our solution wasn't to fragemented. More flexibilty in design of consent experiences in app would be nice. To manual to update our rules with the new state laws recently - would love this to be more automated vs me having to understand and do something.
The occasional overhead required to monitor and maintain connections with downstream advertising platforms such as Google Ads and Meta. While the integrations generally work well, there are times when we need to log in and manually reconnect. In addition, I don't like how many features are locked based on your subscription tier. This creates a negative UI experience.
While the platform does a great job of finding all of the trackers on our site, for many it's not able to identify exactly where they are coming from, and only provides technical identifiers, which can be difficult to connect with a specific vendor/service. (This can be a general limitation of trackers/pixels, though.)
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Peer Discussions
Ketch Reviews and Ratings
- Director of Product<50M USDSoftwareReview Source
Easy to deploy, configure, and grow, developer friendly but a bit ridged in what you can do with the admin tool/UI
Ketch has adapted well to our use case and the complexity of running multiple sites in a B2C and B2B2C env. We were able to adapt the experiences and tailor it for the properties we needed, and it was easy for our development team to integrate. We felt that Ketch was more modern and more developer friendly than many of the alternatives we looked at, had good documentation, helpful support, and easy to implement and use. The licensing model (counting of users) and pricing was also more friendly to our business than alternatives we considered. - Director of Engineering50M-1B USDMediaReview Source
Reliable, Collaborative Consent Management System with Effective User Controls
Overall a positive experience. While the team was still gaining familiarity with the Canadian regulatory landscape, which resulted in a few minor hiccups during implementation, they remained consistently responsive, collaborative, and solutions-oriented throughout the deployment. Ketch played an active role in ensuring that our CMS framework was properly configured and compliant with Canadian jurisdictional requirements. Their willingness to engage deeply, clarify uncertainties, and adjust their approach as needed made for a seamless onboarding process. - Software Development Manager50M-1B USDConsumer GoodsReview Source
Responsive Support Team Makes Configuration a Breeze and Automatic Tracker IDing is a Lifesaver
Very responsive to requests and questions about the platform. Ketch reps and devs are always available to get on a call to go over any configuration issues. Knowledgeable about both the tech and legal aspects. - Sr Manager WebDev50M-1B USDManufacturingReview Source
Thoughtful Setup and Blazingly Fast Onboarding.
From the initial demo to planning to go-live -- it was clear that we were in good hands and their product satisfied our needs. We had a laughably-short timeline and the Ketch team made it happen. - SOFTWARE DEVELOPER<50M USDSoftwareReview Source
Ketch makes compliance simple and transparent
My overall experience with Ketch has been very positive. It streamlines compliance tasks that would normally require hours of manual work and makes it easier for my team to stay ahead of regulations. The interface feels modern and intuitive and the automation features save us a lot of time.