Overview
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Overall experience with The Trade Desk
“TTD Platform Offers Robust Tools but Faces Challenges With Updated Kokai Functionality”
“Keeping it simple ”
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Company Description
The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.
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Performance of The Trade Desk Across Market Features
The Trade Desk Likes & Dislikes
The ability to create templates for different channels and use them to set up new campaigns. This is a huge time saver. Their audience AI (or Koa audience) tool. This tactic often outperforms others, and sometimes even retargeting. Their omnichannel optimization tool. This tool allows us to prioritize serving ads from multiple channels to the same users for a true omnichannel experience.
They support many branches of business
I like the support service the most. They are highly knowledgeable and reliable, and rarely seem to be 'selling' new features. They only bring new features to our attention when it is relevant to a client's use case.
While overall Kokai is an enhancement to the platform, its functionality has its downfalls in comparison to Solimar (the previous UI). I find it easier to revert to the old platform when I need a glimpse at a campaign's performance - especially if the campaign is not currently live. Losing the ability to manually set up PMPs and contract groups in Kokai is a big downfall for me as well. Their fees are also higher than other DSPs.
1) Too many settings 2) Not dummy proof 3) All that data and still not enough insights to gather
I wish that features would show that they come with a tech fee, and what that tech fee is. For example, the prism feature I believe comes with a tech fee, but is auto-enabled and needs to be manually turned off.
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Peer Discussions
The Trade Desk Reviews and Ratings
- Senior Programmatic Trader<50M USDHealthcare and BiotechReview Source
TTD Platform Offers Robust Tools but Faces Challenges With Updated Kokai Functionality
My overall experience working with TTD has been extremely positive. Their customer service team stands out as one of the best in the industry - always responsive, proactive, and committed to solving challenges quickly. They don't just provide answers; they take the time to ensure we fully understand the tools and strategies available to us. - Programmatic Buyer/Planner<50M USDMediaReview Source
Small Media Teams Gain Data Access, But Feature Fees Can Be Unclear While Building.
The product creates a level playing field for small media teams like mine to access and target top tier data and inventory. - Regional Director50M-1B USDServices (non-Government)Review Source
Collaborative Partnership With TTD APAC Noted for Consistent Service and Care
Working with TTD has been one of the smoothest and most collaborative partnerships I have ever experienced as a regional lead. The servicing and tech folks at TTD APAC are true partners. They ask to understand and are always willing to go beyond. In my previous role in Malaysia, they were already my go-to DSP and when we would launch campaigns for a brand in a challenging category, they were very hands-on and thorough in their recommendations. Fast forward to today, even though I am on a different account and company, the service and care is consistent! They are always ready to lean in and that is what I love about the partnership. Regardless of the size of the brief and the pace of the timelines, they make it work. One such example was a region-wide learning day we were organizing as an agency. The team helped create an engaging workshop to drive a better understanding of programmatic and its benefits. That was one of the most well received sessions based on feedback from the attendees. Really really thankful that TTD is a partner that cares and delivers! - Associate Digital Director1B-10B USDServices (non-Government)Review Source
Exceptional Service and Proactive Account Management Stand Out in Ad Tech Industry
The account managers at TTD are extremely responsive, helpful and proactive. In a world dominated by a few select companies, that usually translates to lack of help and disinterest from the major players, something that is a stark contrast to what TTD offers. - Chief Operating Officer<50M USDMediaReview Source
Exceptional support delivering excellent performance gains. Fees can be high, but overall still more cost efficient than most other offerings.
A pleasure to deal with from day one. Onboarding was excellent, and support with existing clients and new business has been second to none.