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Overview

Product Information on VWO

Updated 8th September 2022

What is VWO?

VWO Platform The VWO Experience Optimization Platform is the only connected platform that enables you to optimize the entire audience journey. Thousands of brands across the globe use VWO as their experimentation platform to run A/B tests on their websites, apps, and products like Ubisoft, Dominos and The Atlantic. VWO Experience Optimization and Growth Platform has the best-in-class optimization products that you can mix and match to meet your current audience journey & optimization needs. As you move to the next stage of your growth story, easily add products from the VWO Platform to maximize impact. VWO Testing Test experiences, exactly the way you want. VWO Insights Stop guessing what your visitors really want. VWO FullStack Test your product & feature experiences. VWO Personalize Delight each visitor with tailored, contextual experiences VWO Data360 Get a 360-degree view of your visitors on one platform

VWO Pricing

Custom Pricing

VWO Product Images

VWO Testing
VWO Testing
VWO Insights
VWO Insights
VWO Full Stack
VWO Full Stack

Overall experience with VWO

MARKETING ASSOCIATE
50M - 250M USD, Banking
FAVORABLE

“Visual Editor and AI Features Enhance Easy Experiment Creation for All Skill Levels”

5.0
Nov 13, 2025
tool that's easy to use and support has been great with getting onboarded
There are no reviews in this category.
CRITICAL

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Peer Discussions

Recommended Gartner Insights

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Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
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All rights reserved.

Market Presence: A/B Testing Tools, Personalization Engines

About Company

Company Description

Updated 7th December 2023

Wingify is a software company based in India that specializes in creating technology products. The key product provided by Wingify is the VWO Experience Optimization Platform. This product is utilized by numerous businesses in more than 90 countries. The platform developed by Wingify assists in improving the user experience, making it a preferred choice among its business users globally.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2010
Head office location
Delhi, India
Number of employees
201 - 500
Website
http://www.vwo.com

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VWO Likes & Dislikes

Like

the ability to easily create an A/B test - from the visual editor through to audience segmentation and preview. The AI tool is extremely accurate and easy to use - enabling even beginners to make visual changes without the requirement for learning code, and the chrome extension is useful for generating optimisation and testing ideas across different types of webpages. The tool is easy to implement with the Smart Code

Like

visual editor, reporting and statistics, integrations with our alaytics tool and tag manager

Like

Ability to drag and drop on landing pages, which makes it easy to setup any type of test. You can also access the codebase if you need to move things around that way.

Dislike

sometimes the abilities of the tool extend far beyond what's on the surface, so you often need the support of VWO to set up experiments the way you want to

Dislike

reporting performance can occasionally be slow when loading detailded views or switching between segments, especially on bigger tests.

Dislike

It is pricey. In order to get ROI, you'll need to run several tests each week.

Top VWO Alternatives

VWO Reviews and Ratings

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Logo of VWO

VWO

byWingify
in
4.8

Showing data for 5 ratings and reviews for E-commerce optimization services market. View all 98 ratings and reviews across markets for a complete picture.

4.8

(5 Ratings)

Rating Distribution

5 Star
80%
4 Star
20%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.0

Integration & Deployment

4.4

Service & Support

4.2

Product Capabilities

4.6

Filter Reviews
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  • MARKETING ASSOCIATE
    50M-1B USD
    Banking
    Review Source

    Visual Editor and AI Features Enhance Easy Experiment Creation for All Skill Levels

    5.0
    Nov 13, 2025
    tool that's easy to use and support has been great with getting onboarded
  • MARKETING MANAGER
    <50M USD
    Consumer Goods
    Review Source

    Platform Enables Transition From Guesswork to Data-Driven Website Experimentation

    5.0
    Nov 18, 2025
    Out overall experience with VWO has been very positive. The platform has allowed us to move from gut-feeling decisions to sctructured experimentation on our website. Setting up test is easy, the interface is intuitive even for non-technical users, ant the reporting gives us enough detaul to make confident decisions.
  • SENIOR MARKETING MANAGER
    <50M USD
    Software
    Review Source

    VWO Offers Flexible A/B Testing With Intuitive Interface and Customization Options

    5.0
    Nov 12, 2025
    I love A/B testing with VWO. It has a very smooth interface and the possibilities are endless with what you can test.
  • Marketing Manager
    <50M USD
    Media
    Review Source

    Marketers Appreciate VWO Interface and Versatile Testing Across Site and App

    4.0
    Jan 30, 2026
    VWO has been an amazing service to use to test out different variations.
  • Ceo
    <50M USD
    Software
    Review Source

    Content Optimization and A/B Testing Praised, Pricing Noted as Area for Improvement

    5.0
    Feb 23, 2026
    Content Optimizations and the A/B Testing were the Right Features that we wanted, and we got them
Showing Result 1-5 of 5
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4.3
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Reviewer Insights for: VWO