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Logo of VWO

VWO

byWingify
in
4.6
Market Presence: A/B Testing Tools, Personalization Engines

Overview

Product Information on VWO

Updated 8th September 2022

What is VWO?

VWO Platform The VWO Experience Optimization Platform is the only connected platform that enables you to optimize the entire audience journey. Thousands of brands across the globe use VWO as their experimentation platform to run A/B tests on their websites, apps, and products like Ubisoft, Dominos and The Atlantic. VWO Experience Optimization and Growth Platform has the best-in-class optimization products that you can mix and match to meet your current audience journey & optimization needs. As you move to the next stage of your growth story, easily add products from the VWO Platform to maximize impact. VWO Testing Test experiences, exactly the way you want. VWO Insights Stop guessing what your visitors really want. VWO FullStack Test your product & feature experiences. VWO Personalize Delight each visitor with tailored, contextual experiences VWO Data360 Get a 360-degree view of your visitors on one platform

VWO Pricing

Custom Pricing

VWO Product Images

VWO Testing
VWO Testing
VWO Insights
VWO Insights
VWO Full Stack
VWO Full Stack

Overall experience with VWO

ASSOCIATE DIRECTOR PRODUCT
250M - 500M USD, Software
FAVORABLE

“Ecommerce Conversion Rates Improved Quickly With VWO Front-End Implementations”

4.0
Jan 2, 2026
VWO's ecommerce optimization is a decent product. We had some success in terms of improving the conversion rates of our ecommerce business by executing front end changes which in general would have taken much longer to develop and then you are never sure what may work and what may not.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

Wingify is a software company based in India that specializes in creating technology products. The key product provided by Wingify is the VWO Experience Optimization Platform. This product is utilized by numerous businesses in more than 90 countries. The platform developed by Wingify assists in improving the user experience, making it a preferred choice among its business users globally.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2010
Head office location
Delhi, India
Number of employees
201 - 500
Website
http://www.vwo.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: VWO

VWO Likes & Dislikes

Like

We like the speed of execution here. Team had a lot of ideas to improve the conversions but in order to develop them via the engineering team, it was quite cost heavy. We were able to easily achieve quite a few implementations using VWO and a few saw a positive impact as well.

Like

the ability to easily create an A/B test - from the visual editor through to audience segmentation and preview. The AI tool is extremely accurate and easy to use - enabling even beginners to make visual changes without the requirement for learning code, and the chrome extension is useful for generating optimisation and testing ideas across different types of webpages. The tool is easy to implement with the Smart Code

Like

visual editor, reporting and statistics, integrations with our alaytics tool and tag manager

Dislike

We struggled a little bit when it came down to attribution. When we compared the data to our analytics platform, it showed a lot of discrepancies.

Dislike

sometimes the abilities of the tool extend far beyond what's on the surface, so you often need the support of VWO to set up experiments the way you want to

Dislike

reporting performance can occasionally be slow when loading detailded views or switching between segments, especially on bigger tests.

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Peer Discussions

VWO Reviews and Ratings

Showing data for 5 ratings and reviews for E-commerce optimization services market. View all 98 ratings and reviews across markets for a complete picture.

4.6

(5 Ratings)

Rating Distribution

5 Star
60%
4 Star
40%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.8

Integration & Deployment

4.4

Service & Support

4.2

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • ASSOCIATE DIRECTOR PRODUCT
    50M-1B USD
    Software
    Review Source

    Ecommerce Conversion Rates Improved Quickly With VWO Front-End Implementations

    4.0
    Jan 2, 2026
    VWO's ecommerce optimization is a decent product. We had some success in terms of improving the conversion rates of our ecommerce business by executing front end changes which in general would have taken much longer to develop and then you are never sure what may work and what may not.
  • MARKETING ASSOCIATE
    50M-1B USD
    Banking
    Review Source

    Visual Editor and AI Features Enhance Easy Experiment Creation for All Skill Levels

    5.0
    Nov 13, 2025
    tool that's easy to use and support has been great with getting onboarded
  • MARKETING MANAGER
    <50M USD
    Consumer Goods
    Review Source

    Platform Enables Transition From Guesswork to Data-Driven Website Experimentation

    5.0
    Nov 18, 2025
    Out overall experience with VWO has been very positive. The platform has allowed us to move from gut-feeling decisions to sctructured experimentation on our website. Setting up test is easy, the interface is intuitive even for non-technical users, ant the reporting gives us enough detaul to make confident decisions.
  • SENIOR MARKETING MANAGER
    <50M USD
    Software
    Review Source

    VWO Offers Flexible A/B Testing With Intuitive Interface and Customization Options

    5.0
    Nov 12, 2025
    I love A/B testing with VWO. It has a very smooth interface and the possibilities are endless with what you can test.
  • Marketing Manager
    <50M USD
    Media
    Review Source

    Marketers Appreciate VWO Interface and Versatile Testing Across Site and App

    4.0
    Jan 30, 2026
    VWO has been an amazing service to use to test out different variations.
Showing Result 1-5 of 5

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