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  3. WebEngage
Logo of WebEngage

WebEngage

byWebEngage
in
4.2
Market Presence: Multichannel Marketing Hubs, Web, Product and Digital Experience Analytics

Overview

Product Information on WebEngage

Updated 2nd February 2023

What is WebEngage?

WebEngage is a full-stack retention operating system with: -A customer data platform offering a unified view of the customer integrating data from various sources and external systems -An engagement stack across 11+ channels including email, WhatsApp, sms, web and mobile push, and omni-channel journey orchestration -Reporting and tracking marketing, product, and revenue analytics -A personalization engine that lets you create 1:1 personalized messages across all the channels of engagement WebEngage works with 400+ customers worldwide across industries like E-Commerce, Edutech, Fintech, Gaming, Financial Services, Foodtech - F&B, Travel, Transportation, and more.

WebEngage Pricing

WebEngage Product Images

Cross Channel Customer Journey
Cross Channel Customer Journey
Dashboards
Dashboards
Cohort Analysis
Cohort Analysis

Overall experience with WebEngage

Marketing Associate
50M - 250M USD, Services (non-Government)
FAVORABLE

“Great segmentation but steep learning curve”

4.0
Apr 2, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Product Marketing assist
<50M USD, Banking
CRITICAL

“Understanding Live User Activity and Workflow Creation”

3.0
May 21, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 29th November 2023

WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine. WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling. WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2011
Head office location
Mumbai, India
Number of employees
201 - 500
Website
http://webengage.com

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Peer Discussions

WebEngage Reviews and Ratings

4.2

(92 Ratings)

Rating Distribution

5 Star
33%
4 Star
57%
3 Star
10%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?
  • Marketing Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Great segmentation but steep learning curve

    4.0
    Apr 2, 2026
    Great multi-channel capabilities, powerful segmentation and personal workspace, support team is supportive, but steep learning curve and complex setup
  • Marketing Associate
    50M-1B USD
    Services (non-Government)
    Review Source

    Great segmentation but steep learning curve

    4.0
    Apr 2, 2026
    Great multi-channel capabilities, powerful segmentation and personal workspace, support team is supportive, but steep learning curve and complex setup
  • Read All 92 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Multichannel Marketing Hubs
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Reviewer Insights for: WebEngage
Deciding Factors: WebEngage Vs. Market Average
Performance of WebEngage Across Market Features

WebEngage Likes & Dislikes

Like

personalization, multi-channel capabilities, great work-place management tools

Like

personalization, multi-channel capabilities, great work-place management tools

Like

personalization, multi-channel capabilities, great work-place management tools

Dislike

call API creation , slowness

Dislike

call API creation , slowness

Dislike

call API creation , slowness