• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. ZoomInfo Marketing
Logo of ZoomInfo Marketing

ZoomInfo Marketing

byZoomInfo
in Account-Based Marketing Platforms
4.6
2025

Overview

Product Information on ZoomInfo Marketing

Updated 10th February 2024

What is ZoomInfo Marketing?

ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including display and social advertising, email, SMS, and more. ZoomInfo Marketing also turns websites into digital storefronts—through enriched forms, unique visitor tracking, and human-first chat experiences—to help improve on-site conversion and tighten the relationship with sales.

ZoomInfo Marketing Pricing

ZoomInfo Marketing Product Images

MarketingOS Dashboard
MarketingOS Dashboard
Target Audience
Target Audience

Overall experience with ZoomInfo Marketing

Marketing & Communications Leader
<50M USD, Media
FAVORABLE

“Up-To-Date Data and Advanced Search Streamline Marketing But Login Issues Persist”

4.0
Jul 31, 2025
ZoomInfo Marketing made my experience great and it made my email campaigns great and it keeps the data up to date which is my favorite thing. It is a time saver for me when I am looking for any lead.
SALES MANAGER
3B - 10B USD, Software
CRITICAL

“ZoomInfo Marketing: Questions on Data Accuracy and Usability”

3.0
Apr 22, 2025
As a daily user, ZoomInfo Marketing has been a valuable tool for accessing an extensive B2B contact database and targeting the right audience. The CRM integration and automation features have made lead management much easier. However, the platform's cost is high, which may not be suitable for smaller businesses. I've also encountered issues with outdated contact data and a complex setup process.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Account-Based Marketing Platforms

About Company

Company Description

Updated 18th March 2025

ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. With notable compliance to both GDPR and CCPA, ZoomInfo also ensures stringent data security and privacy.

Company Details

Updated 18th March 2025
Company type
Public
Year Founded
2007
Head office location
Vancouver, United States
Number of employees
1001 - 5000
Website
http://zoominfo.com

Do You Manage Peer Insights at ZoomInfo?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: ZoomInfo Marketing
Deciding Factors: ZoomInfo Marketing Vs. Market Average
Performance of ZoomInfo Marketing Across Market Features

ZoomInfo Marketing Likes & Dislikes

Like

It provides me with a clear contact list for marketing and sales and I know who the right person to contact is and the search is very advanced and helpful.

Like

Extensice B2B Contact Database Intent Data and Buyer Insights CRM Integration

Like

-precision targeting capabilities: Detailed company profiles and insights help us identify and reach the exact prospects who match our ICP -High-quality, verified contact data: Accurate information means less time spent on research and verification, more time engaging with qualified leads. Campaign Personalization: Campaign intelligence allows us to tailor our messaging based on specific industry trends and pain points for better response rates.

Dislike

Sometimes the filter doesn't provide the result which I am looking for and it log me out often which disturbs my workflow.

Dislike

Data Accuracy Issues

Dislike

-limited industry granularity - Workflow disruption - outdated information (old numbers)

Top ZoomInfo Marketing Alternatives

Logo of 6sense Revenue Intelligence Platform
1. 6sense Revenue Intelligence Platform
4.4
(262 Ratings)
Logo of Demandbase One
2. Demandbase One
4.5
(259 Ratings)
Logo of AdRoll ABM
3. AdRoll ABM
4.4
(81 Ratings)
View All Alternatives

Peer Discussions

ZoomInfo Marketing Reviews and Ratings

4.6

(199 Ratings)

Rating Distribution

5 Star
59%
4 Star
36%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.6

Service & Support

4.6

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing & Communications Leader
    <50M USD
    Media
    Review Source

    Up-To-Date Data and Advanced Search Streamline Marketing But Login Issues Persist

    4.0
    Jul 31, 2025
    ZoomInfo Marketing made my experience great and it made my email campaigns great and it keeps the data up to date which is my favorite thing. It is a time saver for me when I am looking for any lead.
  • Sales Development Representative
    50M-1B USD
    Software
    Review Source

    Platform Improves Audience Clarity and Enables Tailored Marketing Campaigns Efficiency

    5.0
    Jun 16, 2025
    The most significant benefit I've discovered with ZoomInfo marketing is the enhanced clarity it provides about our target audience. The platform offers comprehensive company profiles that give us insights into industry trends and specific pain points these companies face, allowing us to create more tailored campaigns and outreach. In addition, the high-quality contact data ensures we can reach the right prospects directly, eliminating the need for constant data verification and follow-up process.
  • Digital Marketing Project Manager
    50M-1B USD
    Miscellaneous
    Review Source

    This Tool Streamlines Marketing Techniques With Reliable and User-Friendly Functionality

    5.0
    Jun 30, 2025
    With the help of this amazing tool, we have successfully maximized our marketing strategies. It is a reliable and easy to use account-based marketing platform that makes things smooth for us. The experience we have with ZoomInfo Marketing is great.
  • Partner Marketing Manager
    <50M USD
    Software
    Review Source

    Easy to Use, Great Product but has it's Downfalls and is Expensive

    4.0
    Jun 16, 2025
    Zoominfo is always very easy to use to search for contacts or information you need to reach out to someone.
  • ACCOUNT EXECUTIVE
    50M-1B USD
    Software
    Review Source

    ZoomInfo Remains Prominent Despite Growing Competition

    4.0
    Jun 16, 2025
    ZoomInfo was a leader in the space for a Long time, and it's not lost it's seat but definitely has some competition now.
...
Showing Result 1-5 of 199

Recommended Gartner Research

  • Critical Capabilities for Account-Based Marketing Platforms
  • Magic Quadrant for Account-Based Marketing Platforms

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.