Overview
Product Information on Braze Customer Engagement Platform
Updated 13th October 2025
What is Braze Customer Engagement Platform?
Braze Customer Engagement Platform Pricing
Overall experience with Braze Customer Engagement Platform
Marketing Associate
250M - 500M USD, Travel and HospitalityFAVORABLE
“Long-Term Platform Use Highlights Reliable Data Handling and Community Engagement”
I've been working with the platform nearly 10 years, now in my 3rd company using it.
What I like the most:
- reliable and flexible data connectivity (import and export),
- good documentation (e.g. 'see me in Postman' for REST Endpoints),
- intuitive and easy to use,
- making complex tech comprehensible for non-tech team members,
- matching well Marketing Engagement requirements towards building an omni-channel CRM,
- strong Customer Success Managers,
- Team is open for feedback, listens to the Customers and keeps improving the product, helpful in looking for workarounds when something is not available out-of-the-box,
- great community around the product (e.g. Braze Bonfire, all events).
What could be improved:
- pace of updates can be hard to follow,
- dashboard customisation per relevant features or per user role would be helpful,
- help tickets becomes less helpful as you grow more experienced - responses do not match expectations/ depth,
- uneven development focus - newer features get lots of attention (e.g. AI, WhatsApp) while basic ones remain untouched (e.g. clicks include unsubscribe clicks or opens include machine opens, leading to the wrong idea about the message engagement),
- platform develops a lot in the direction of frequent usage, high retention brands, not always matching reality of the slower businesses (e.g. limitation to event count in the last 30d).
Designer
<50M USD, TelecommunicationCRITICAL
“Braze Enhances User Targeting Yet Struggles With Design Integration and Flexibility”
When I worked as a product designer at a digital privacy company, we used Braze to do in-app and email marketing. We used it for emails, push notifications, and in-app messaging. As a designer who collaborated closely with our marketing team, I had a front-row seat to how Braze integrated into our B2C systems and impacted user experience.
About Company
Company Description
Braze is a customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Company Details
Company type
Public
Year Founded
2011
Head office location
New York, United States
Number of employees
1001 - 5000
Website
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- Marketing Associate50M-1B USDTravel and HospitalityReview Source
Long-Term Platform Use Highlights Reliable Data Handling and Community Engagement
I've been working with the platform nearly 10 years, now in my 3rd company using it. What I like the most: - reliable and flexible data connectivity (import and export), - good documentation (e.g. 'see me in Postman' for REST Endpoints), - intuitive and easy to use, - making complex tech comprehensible for non-tech team members, - matching well Marketing Engagement requirements towards building an omni-channel CRM, - strong Customer Success Managers, - Team is open for feedback, listens to the Customers and keeps improving the product, helpful in looking for workarounds when something is not available out-of-the-box, - great community around the product (e.g. Braze Bonfire, all events). What could be improved: - pace of updates can be hard to follow, - dashboard customisation per relevant features or per user role would be helpful, - help tickets becomes less helpful as you grow more experienced - responses do not match expectations/ depth, - uneven development focus - newer features get lots of attention (e.g. AI, WhatsApp) while basic ones remain untouched (e.g. clicks include unsubscribe clicks or opens include machine opens, leading to the wrong idea about the message engagement), - platform develops a lot in the direction of frequent usage, high retention brands, not always matching reality of the slower businesses (e.g. limitation to event count in the last 30d). - Manager, Product Marketing50M-1B USDSoftwareReview Source
Powerful and flexible, but needs a stronger focus on refining existing features rather than chasing trends like AI at the expense of core functionality and long term maintainability of new features
I really appreciate the flexibility Braze offers. It is highly customizable and if you can think it, there's probably a way to do it. It allows for very independent creation with few human resources. Also, if you can't do something now, it will come in future updates. I do appreciate the regular updates, however, I would like to see a focus on more smaller quality of life updates to existing features. It feels like the only way these existing components or features do get improved or fixed is during a full rework. Another slight detraction is I don't appreciate all the focus on ai features I feel a lot of them are superfluous and sound cool but don't add any real value. The ones I apprciate are the code help ones but some focus on syntax styling for braze and improving these would be better rather than the "smart" segment and creative focused uses. - SENIOR LIFECYCLE MARKETING MANAGER50M-1B USDMediaReview Source
Braze for life. You'll never need another customer engagement platform.
Braze is the Rolls Royce of customer engagement platforms. Implementation was seamless, support is top notch, and the platform is every Lifecycle Marketer's dream. Features within the platform work seamlessly, we have seen huge success across all of our Lifecycle programs we've built within Braze - it's helped us to learn and scale quickly, optimize efficiently, and build incredibly robust canvas flows and strategies that allow us to reach our customers when it matters most. - Operations Manager<50M USDFinance (non-banking)Review Source
Comprehensive Training Eased Platform Adoption Despite Complex Migration and Setup Tasks
Overall great product. Transitioned from another CX platform, so there were some learnings and new processes to implement since Braze handles things like dynamic fields and user journeys differently compared to our previous provider. Training and transition management provided was comprehensive. Required a bit of extra work to get set up and fully migrated, but worth it in the end. - Manager, Product Marketing1B-10B USDConsumer GoodsReview Source
A powerful, scalable, user friendly platform which makes our lives easier
We've had a very strong experience with Braze, as our CRM has matured beyond basic campaigns into more sophisticated, event driven lifecycle and loyalty use cases. What's worked for us is Braze's ability to sit at the centre of our engagement stack and react to real customer behaviour in real time.
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