I used ActiveCampaign for my email campaign outreach a 5 months ago and it was an excellent experience. The platform is user friendly, efficient and makes campaign management simple. It's a great tool with advanced automation workflows & triggers, and tracking marketing efforts effectively. ActiveCampaign provides easy integrations with other systems like CRM and Apollo.io kind of tools and also it has its own in-built CRM so it helps a lot for us to track and manage the sales pipeline efficiently and also it improves overall sales & marketing coordination. Segmentation feature is really worthwhile because it allows you to target the right audience with personalized emails.

The product is pretty straightforward and gets the job done. I did not have experience with this particular vendor before but getting used to it was alright.