Overview
Product Information on ActiveCampaign Platform
What is ActiveCampaign Platform?
ActiveCampaign Platform Pricing
Overall experience with ActiveCampaign Platform
“Advanced Automation and CRM Features Simplify Campaign Management on One Platform”
“Platform Offers Simple Automation But Faces Criticism Over Billing and Support”
About Company
Company Description
ActiveCampaign operates in the realm of marketing automation, email marketing and customer relationship management (CRM). The company's principal focus lies in helping businesses expand through technically advanced automation platforms which are oriented towards achieving scalable and personalized customer experiences. ActiveCampaign's comprehensive automation solution amalgamates transactional email, email marketing, ecommerce marketing, and CRM to deliver unique experiences that span across all channels and continue throughout the customer lifecycle. ActiveCampaign provides access to an abundance of pre-built automations and supports a large number of integrations.
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Performance of ActiveCampaign Platform Across Market Features
ActiveCampaign Platform Likes & Dislikes
I like how seamlessly ActiveCampaign combines email automation with its in-built CRM. Segmentation and automated workflows make it easy to send personalized emails, track leads, SMS, landing pages, forms and manage the entire customer journey in one place. I also like the ready-made templates, it makes campaign creation faster and smoother with branding.
Easy to use, global suppression capabilities, easy automations.
The ease of integrating the platform into our systems. ActiveCampaign is very flexible with their API.
Cost is high and the pricing can get a bit high when our contact list grows
Can't use our own fonts in the emails. Awful customer service. Worst experience of my career. We wanted to make a change in our plan before the billing. They said okay, kept us waiting until the billing period and then DID NOT perform the changes we wanted and charged what they wanted to charge. They said they would provide 5000 additional contacts for the trouble they caused. THEN they sent a payment link for the additional contacts.
I am not fully satisfied with the reporting and custom reporting capabilities. The platform lacks depth in insight, and the training resources for this area could be improved. I also believe that there should be a tool or integration that allows for bulk merging of contacts and accounts. At the moment, the merging process is very manual, and there is no existing tool or integration that effectively supports this functionality.
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ActiveCampaign Platform Reviews and Ratings
- MARKETING AND IT MANAGERGov't/PS/EdEducationReview Source
Advanced Automation and CRM Features Simplify Campaign Management on One Platform
I used ActiveCampaign for my email campaign outreach a 5 months ago and it was an excellent experience. The platform is user friendly, efficient and makes campaign management simple. It's a great tool with advanced automation workflows & triggers, and tracking marketing efforts effectively. ActiveCampaign provides easy integrations with other systems like CRM and Apollo.io kind of tools and also it has its own in-built CRM so it helps a lot for us to track and manage the sales pipeline efficiently and also it improves overall sales & marketing coordination. Segmentation feature is really worthwhile because it allows you to target the right audience with personalized emails. - Marketing Associate<50M USDHealthcare and BiotechReview Source
ActiveCampaign Provides Robust Features Yet Lacks Efficient Contact Merging Solution
ActiveCampaign is an overall excellent tool, offering outstanding customer service, a strong API, and a wide range of native integrations that we actively use. It provides everything you need to grow your business. The platform offers a solid range of features at an affordable price point, along with fair and competitive pricing at the enterprise level. - MARKETING MANAGER50M-1B USDSoftwareReview Source
ActiveCampaign Platform Streamlines Email Campaigns With Automated Workflow and Tracking
Overall I have had a very positive experience with ActiveCampaign. This platform helps in making the process simple of tracking client engagemnet, automate workflows and monitor email campaigns in one location. I really appreciate how the automation builder supports in customized communication and follow-ups without the need of much manual task. - Product Marketing Specialist<50M USDIT ServicesReview Source
Platform Offers Simple Automation But Faces Criticism Over Billing and Support
The product is pretty straightforward and gets the job done. I did not have experience with this particular vendor before but getting used to it was alright. - DIGITAL MEDIA PRODUCER50M-1B USDRetailReview Source
Efficient Email Building With Occasional Issues in Scheduling and Delivery
Overall ActiveCampaign is easy to use and intuitive in terms of navigating through the interface. Building and scheduling emails is very quick and efficient, uploading images and customizing your email is user-friendly and overall efficient.