Overview
Product Information on Adobe Campaign
What is Adobe Campaign?
Adobe Campaign Pricing
Overall experience with Adobe Campaign
“Comprehensive Reporting and Personalization Features Noted in Adobe Campaign Experience”
“Impressive product marred by poor after sale service”
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Adobe Campaign
Reviewer Insights for: Adobe Campaign
Deciding Factors: Adobe Campaign Vs. Market Average
Performance of Adobe Campaign Across Market Features
Adobe Campaign Likes & Dislikes
I love how I can create email campaigns using Adobe Campaign which helps me to personalize the message as per the behavior of the audience which is really good also I can automate the workflow so no need to do it manually.
In comparison, I've found this platform to be an excellent email marketing software that's intricate and well thought out. The ready-to-use templates are a boon especially in my case where I have to rely on an HTML designer to make templates on the fly. Moreover, Adobe campaign has an excellent algorithm that predicts audience behavior and helps in targeting relevant audiences efficiently and effectively.
It has great multichannel campaign feature which makes sure I can do marketing on SMS and other also it has advanced personalization which has a great effect on the engagement.
I noticed that the integration with non Adobe systems is not so easy and setting up the campaign also requires time and effort.
The steep learning curve can be a deterrent especially if one has not previously worked on an email marketing platform. Besides this, the support team is pretty much nonexistent as it takes days to get a reply. It's a shame especially if you are paying such a high cost for the platform.
The interface is not so user friendly especially for new users. While handling large workflow it affects the speed of the software.
Top Adobe Campaign Alternatives
Peer Discussions
Adobe Campaign Reviews and Ratings
- Marketing & Communications Leader<50M USDMediaReview Source
Comprehensive Reporting and Personalization Features Noted in Adobe Campaign Experience
Adobe Campaign made my experience positive as it provides me with complete insights and reports containing deep data regarding the performance of my campaign which is really good. It can run any size of campaign smoothly. - WEB AND SOCIAL MEDIA MARKETING MANAGER<50M USDMediaReview Source
Adobe Campaign Enables Advanced Automation and Multichannel Segmentation for Marketers
Adobe Campaign has automation which saves me from manual work and great segmentation for targeted messaging. It has detailed reporting which provides me with a wide image of the performance of my campaign. - DIRECTOR OF MARKETING AND COMMUNICATIONS50M-1B USDSoftwareReview Source
Adobe Campaign Enables Deep Tracking But Presents Interface and Usability Challenges
For me Adobe Campaign is a powerful tool but at the same time challenging. I can track the performance and also the customer journey which helps me understand the interaction of people. - SENIOR DIRECTOR OF MARKETINGGov't/PS/EdEducationReview Source
Integration and Analytics Benefits Limited By Outdated Interface and Internet Dependency
Adobe Campaign made my experience very well now i can automate my campaigns which saves me a lot of time the report campaigns analytics which helps me to see what is working better and it integrates well with Adobe Analytics and other tools. - Marketing CoordinatorGov't/PS/EdEducationReview Source
Very versatile for marketing our expertise and solutions to the target audiences
Editing content in emails is very efficient and the quick scheduling makes it easier to manage multi-channel campaigns without the need for constant manual input.