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  1. Home
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  3. Adobe Marketo Engage
Logo of Adobe Marketo Engage

Adobe Marketo Engage

byAdobe
in
4.1
2025
Market Presence: B2B Marketing Automation Platforms, Email Marketing

Overview

Product Information on Adobe Marketo Engage

Updated 23rd April 2025

What is Adobe Marketo Engage?

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance.

Adobe Marketo Engage Pricing

Adobe Marketo Engage offers tailored packages to help marketing teams deliver exceptional experiences in concert with sales at every stage of the customer journey to drive demand and growth with efficiency and scale. Pricing based on database size.

Adobe Marketo Engage Product Images

New Email Designer
New Email Designer
Email Templates
Email Templates
Image to HTML Feature
Image to HTML Feature

Overall experience with Adobe Marketo Engage

EXECUTIVE DIRECTOR MARKETING
<50M USD, Media
FAVORABLE

“Advanced Analytics and Customizable Workflows Improve Campaign Tracking in Marketo Engage”

4.0
Nov 4, 2025
Using Adobe Marketo Engage the main service is Easy to automatic campaigns for sending emails and also he follow ups and the the tracking tools for lead scoring is to strong and a very strong system CRM integration for increasing salesforce.
MARKETING CONSULTANT
50M - 250M USD, Software
CRITICAL

“Dependable Email Automation ”

3.0
Aug 10, 2025
Whilst it's a useful email automation tool, it's not as intuitive as some of the alternative vendors. However, if synched with your CRM fully, it is a dependable tool.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
B2B Marketing Automation Platforms

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Adobe Marketo Engage
Reviewer Insights for: Adobe Marketo Engage
Performance of Adobe Marketo Engage Across Market Features

Adobe Marketo Engage Likes & Dislikes

Like

The most liked is a very good reporting options the showing a detailed analytics to showing a complete analytics and menu own customizable workflows as the customer need for different marketing.

Like

The reports are easy to access the metrics are easy to understand so that you can optimize your campaigns effectively.

Like

It offers automation which is really helpful for me as it manages the multiple campaigns on its own and it can also do multiple channel marketing such as email, web and others from one single place.

Dislike

Interface of the software is very old outdated style and a bit clunky and for the new users it is leading to steep learning curve also setting campaigns takes too much time to open this.

Dislike

Could be easier to deploy and to manage on an ongoing basis. Processes can be a little complex at times, which requires users to search for solutions in the Marketo community forums.

Dislike

I would the price is too high as you add on things also the user interface is confusing and kind of outdated.

Top Adobe Marketo Engage Alternatives

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Peer Discussions

Adobe Marketo Engage Reviews and Ratings

Showing data for 274 ratings and reviews for Email Marketing market. View all 1055 ratings and reviews across markets for a complete picture.

4.2

(274 Ratings)

Rating Distribution

5 Star
37%
4 Star
48%
3 Star
13%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.1

Product Capabilities

4.5

Filter Reviews
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  • EXECUTIVE DIRECTOR MARKETING
    <50M USD
    Media
    Review Source

    Advanced Analytics and Customizable Workflows Improve Campaign Tracking in Marketo Engage

    4.0
    Nov 4, 2025
    Using Adobe Marketo Engage the main service is Easy to automatic campaigns for sending emails and also he follow ups and the the tracking tools for lead scoring is to strong and a very strong system CRM integration for increasing salesforce.
  • Marketing Strategist
    <50M USD
    Media
    Review Source

    Comprehensive Insights and Automation Offset by High Cost and Outdated Interface

    4.0
    Jan 3, 2026
    Adobe Marketo Engage made my experience much more rewarding as it has deep insights to offer to understand the situation in a much better way also it integrates super easily and smoothly which enhances the performance for me.
  • Principal
    50M-1B USD
    Construction
    Review Source

    AME: Email Campaign Creation at Breeze for 24.7.365 - GURU of All Times ⏰⌛️🕰️🕥

    5.0
    Mar 4, 2026
    I have been using Adobe Marketo Engage since 2019 across two construction firms. What I highly rank is how I am able to create, customize and send outbound marketing emails through drag-and-drop functionality.
  • Pay Per Click Campaign Manager
    50M-1B USD
    Construction
    Review Source

    Adobe Marketo Engage Automates Targeted Emails Through PPC ads Interaction

    5.0
    Mar 31, 2026
    I utilize PPC ads on a daily basis in my current construction organization. Adobe Marketo Engage automatically sends targeted emails to prospects who interact with PPC ads and that nurture leads and boost sales.
  • CONTENT CREATOR / DIGITAL MARKETER
    <50M USD
    Media
    Review Source

    Customization and Integration Features Stand Out in Adobe Marketo Engage Platform

    4.0
    Nov 2, 2025
    My overall experience has been great with Adobe Marketo Engage because it offers me great customization and flexibility in email builder. I can run multiple campaigns and manage them in one single place.
...
Showing Result 1-5 of 275

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