Name: Adobe Marketo Engage
Rating: 4.3 (1065 reviews)

Overview

Review Summary

AI Generated Using Real User Reviews

Users appreciate Adobe Marketo Engage for its powerful marketing automation capabilities, robust campaign management ...

Product Information on Adobe Marketo Engage

Updated 23rd April 2025

What is Adobe Marketo Engage?

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance.

Overall experience with Adobe Marketo Engage

Sales Manager

500M - 1B USD, IT Services

FAVORABLE

“Powerful marketing automation capabilities to create your campaigns”

4.0

Apr 8, 2026

We use Adobe Marketo Engage as our primary platform for email marketing campaigns and marketing automation, integrated with Microsoft Dynamcis to support our B2B activities. It enables us to manage targeted Campaigns, dynamic lists, and efficiently handle event registrations and lead routing. Overall, it is a powerful and flexible solution that supports complex marketing processes.

MARKETING CONSULTANT

50M - 250M USD, Software

CRITICAL

“Dependable Email Automation ”

3.0

Aug 10, 2025

Whilst it's a useful email automation tool, it's not as intuitive as some of the alternative vendors. However, if synched with your CRM fully, it is a dependable tool.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

For Market:
B2B Marketing Automation Platforms

About Company

Company Description

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Company type

Public

Year Founded

1982

Head office location

San Jose, United States

Number of employees

10001+

Annual Revenue

10B-30B USD

Website

http://www.adobe.com

Do You Manage Peer Insights at Adobe?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Adobe Marketo Engage

Reviewer Insights for: Adobe Marketo Engage

Deciding Factors: Adobe Marketo Engage Vs. Market Average

Performance of Adobe Marketo Engage Across Market Features

Adobe Marketo Engage Likes & Dislikes

The main strengths of the solution are the powerful marketing automation capabilities, highly and flexible segmentation and the strong integration with CRM solutions like Microsoft Dynamics that for our company represent a great plus to manage our campaigns.

The reports are easy to access the metrics are easy to understand so that you can optimize your campaigns effectively.

It offers automation which is really helpful for me as it manages the multiple campaigns on its own and it can also do multiple channel marketing such as email, web and others from one single place.

The platform is quite complex, with a steep learning curve and a user interface that is not always intuitive.

Could be easier to deploy and to manage on an ongoing basis. Processes can be a little complex at times, which requires users to search for solutions in the Marketo community forums.

I would the price is too high as you add on things also the user interface is confusing and kind of outdated.

Top Adobe Marketo Engage Alternatives

Peer Discussions

Adobe Marketo Engage Reviews and Ratings

Recommended Gartner Insights

Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)

This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

50M-1B USD

IT Services

Review Source

Powerful marketing automation capabilities to create your campaigns

Marketing Strategist

<50M USD

Media

Comprehensive Insights and Automation Offset by High Cost and Outdated Interface

Jan 3, 2026

Adobe Marketo Engage made my experience much more rewarding as it has deep insights to offer to understand the situation in a much better way also it integrates super easily and smoothly which enhances the performance for me.

Chief Marketing Officer

Telecommunication

Email Marketing Automation at Breeze for 24.7.365 in my Telecommunications Company with AME

5.0

Apr 15, 2026

I use Adobe Marketo Engage for ROI oversight, strategic pipelines and email marketing automation in my current Telecom firm.

Principal

Construction

AME: Email Campaign Creation at Breeze for 24.7.365 - GURU of All Times ⏰⌛️🕰️🕥

Mar 4, 2026

I have been using Adobe Marketo Engage since 2019 across two construction firms. What I highly rank is how I am able to create, customize and send outbound marketing emails through drag-and-drop functionality.

Pay Per Click Campaign Manager

Adobe Marketo Engage Automates Targeted Emails Through PPC ads Interaction

Mar 31, 2026

I utilize PPC ads on a daily basis in my current construction organization. Adobe Marketo Engage automatically sends targeted emails to prospects who interact with PPC ads and that nurture leads and boost sales.