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  1. Home
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  3. Adobe Marketo Engage
Logo of Adobe Marketo Engage

Adobe Marketo Engage

byAdobe
in
4.2
Market Presence: B2B Marketing Automation Platforms, Email Marketing (Transitioning to Email Marketing Platforms)

Overview

Product Information on Adobe Marketo Engage

Updated 23rd April 2025

What is Adobe Marketo Engage?

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance.

Adobe Marketo Engage Pricing

Adobe Marketo Engage offers tailored packages to help marketing teams deliver exceptional experiences in concert with sales at every stage of the customer journey to drive demand and growth with efficiency and scale. Pricing based on database size.

Adobe Marketo Engage Product Images

New Email Designer
New Email Designer
Email Templates
Email Templates
Image to HTML Feature
Image to HTML Feature

Overall experience with Adobe Marketo Engage

Sales Manager
500M - 1B USD, IT Services
FAVORABLE

“Powerful marketing automation capabilities to create your campaigns”

4.0
Apr 8, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
MARKETING CONSULTANT
50M - 250M USD, Software
CRITICAL

“Dependable Email Automation ”

3.0
Aug 10, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Updated 6th February 2025
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
http://www.adobe.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Adobe Marketo Engage Reviews and Ratings

4.2

(274 Ratings)

Rating Distribution

5 Star
37%
4 Star
49%
3 Star
13%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?
  • Sales Manager
    50M-1B USD
    IT Services
    Review Source

    Powerful marketing automation capabilities to create your campaigns

    4.0
    Apr 8, 2026
    We use Adobe Marketo Engage as our primary platform for email marketing campaigns and marketing automation, integrated with Microsoft Dynamcis to support our B2B activities. It enables us to manage targeted Campaigns, dynamic lists, and efficiently handle event registrations and lead routing. Overall, it is a powerful and flexible solution that supports complex marketing processes.
  • Sales Manager
    50M-1B USD
    IT Services
    Review Source

    Powerful marketing automation capabilities to create your campaigns

    4.0
    Apr 8, 2026
    We use Adobe Marketo Engage as our primary platform for email marketing campaigns and marketing automation, integrated with Microsoft Dynamcis to support our B2B activities. It enables us to manage targeted Campaigns, dynamic lists, and efficiently handle event registrations and lead routing. Overall, it is a powerful and flexible solution that supports complex marketing processes.
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Recommended Gartner Insights

  • Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)
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Adobe Marketo Engage Likes & Dislikes

Like

The main strengths of the solution are the powerful marketing automation capabilities, highly and flexible segmentation and the strong integration with CRM solutions like Microsoft Dynamics that for our company represent a great plus to manage our campaigns.

Like

The main strengths of the solution are the powerful marketing automation capabilities, highly and flexible segmentation and the strong integration with CRM solutions like Microsoft Dynamics that for our company represent a great plus to manage our campaigns.

Like

The main strengths of the solution are the powerful marketing automation capabilities, highly and flexible segmentation and the strong integration with CRM solutions like Microsoft Dynamics that for our company represent a great plus to manage our campaigns.

Dislike

Could be easier to deploy and to manage on an ongoing basis. Processes can be a little complex at times, which requires users to search for solutions in the Marketo community forums.

Dislike

Could be easier to deploy and to manage on an ongoing basis. Processes can be a little complex at times, which requires users to search for solutions in the Marketo community forums.

Dislike

Could be easier to deploy and to manage on an ongoing basis. Processes can be a little complex at times, which requires users to search for solutions in the Marketo community forums.

Reviewer Insights for: Adobe Marketo Engage
Deciding Factors: Adobe Marketo Engage Vs. Market Average
Performance of Adobe Marketo Engage Across Market Features