Overview
Product Information on Adobe Marketo Engage
What is Adobe Marketo Engage?
Adobe Marketo Engage Pricing
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Overall experience with Adobe Marketo Engage
“Advanced Analytics and Customizable Workflows Improve Campaign Tracking in Marketo Engage”
“Dependable Email Automation ”
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Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Adobe Marketo Engage
Reviewer Insights for: Adobe Marketo Engage
Deciding Factors: Adobe Marketo Engage Vs. Market Average
Performance of Adobe Marketo Engage Across Market Features
Adobe Marketo Engage Likes & Dislikes
The most liked is a very good reporting options the showing a detailed analytics to showing a complete analytics and menu own customizable workflows as the customer need for different marketing.
The reports are easy to access the metrics are easy to understand so that you can optimize your campaigns effectively.
It offers automation which is really helpful for me as it manages the multiple campaigns on its own and it can also do multiple channel marketing such as email, web and others from one single place.
Interface of the software is very old outdated style and a bit clunky and for the new users it is leading to steep learning curve also setting campaigns takes too much time to open this.
Could be easier to deploy and to manage on an ongoing basis. Processes can be a little complex at times, which requires users to search for solutions in the Marketo community forums.
I would the price is too high as you add on things also the user interface is confusing and kind of outdated.
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Peer Discussions
Adobe Marketo Engage Reviews and Ratings
- EXECUTIVE DIRECTOR MARKETING<50M USDMediaReview Source
Advanced Analytics and Customizable Workflows Improve Campaign Tracking in Marketo Engage
Using Adobe Marketo Engage the main service is Easy to automatic campaigns for sending emails and also he follow ups and the the tracking tools for lead scoring is to strong and a very strong system CRM integration for increasing salesforce. - Marketing Strategist<50M USDMediaReview Source
Comprehensive Insights and Automation Offset by High Cost and Outdated Interface
Adobe Marketo Engage made my experience much more rewarding as it has deep insights to offer to understand the situation in a much better way also it integrates super easily and smoothly which enhances the performance for me. - CONTENT CREATOR / DIGITAL MARKETER<50M USDMediaReview Source
Customization and Integration Features Stand Out in Adobe Marketo Engage Platform
My overall experience has been great with Adobe Marketo Engage because it offers me great customization and flexibility in email builder. I can run multiple campaigns and manage them in one single place. - MARKETING CONSULTANT50M-1B USDSoftwareReview Source
Dependable Email Automation
Whilst it's a useful email automation tool, it's not as intuitive as some of the alternative vendors. However, if synched with your CRM fully, it is a dependable tool. - PRODUCT MARKETING50M-1B USDSoftwareReview Source
Marketo Engage Streamlines Campaigns Yet Complexity May Hinder Early Adoption
My experience with Marketo Engage has been positive. It has been instrumental at my company for managing and automating email marketing campaigns. It also is great for targeting and for nurturing leads.