Review Summary
Users appreciate Adobe Marketo Engage for its powerful marketing automation capabilities, robust campaign management ...
Overview
Product Information on Adobe Marketo Engage
Updated 23rd April 2025
What is Adobe Marketo Engage?
Adobe Marketo Engage Pricing
Adobe Marketo Engage Product Images
Overall experience with Adobe Marketo Engage
Engineer
1B - 3B USD, BankingFAVORABLE
“Marketo Engage Enables Targeted Campaign Automation But Presents Complexity for New Users”
Adobe Marketo Engage supports marketing automation and campaign orchestration across multiple digital channels by providing a platform to design campaigns, manage leads, and track engagements across email and web interactions.
It has been very useful in lead lifecycle management and nurturing campaigns, enabling marketing teams to create automated programs that move prospects through different stages of the funnel based on engagement.
Marketing and sales teams are also able to share insights and coordinate customer engagement more efficiently as the platform integrates well with other CRM systems and the rest of the Adobe Marketing Cloud ecosystem.
MARKETING MANAGER
50M - 250M USD, Insurance (except health)CRITICAL
“Complex User Experience Requires Intensive Training for Full Platform Utilisation”
Unprecedented levels of customisation and personalisation which outperforms other market offerings, but at a significant cost. In my opinion, it isn't as user friendly or intuitive as other offerings in the space, necessitating a strong internal training process to get users up and running. While I'm sure there are benefits to upskilling in using Marketo Engage, the time commitment makes me want to look elsewhere.
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Company Details
Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD
Website
Do You Manage Peer Insights at Adobe?
Access Vendor Portal to update and manage your profile.
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Top Adobe Marketo Engage Alternatives
Peer Discussions
Adobe Marketo Engage Reviews and Ratings
Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
- Engineer1B-10B USDBankingReview Source
Marketo Engage Enables Targeted Campaign Automation But Presents Complexity for New Users
Adobe Marketo Engage supports marketing automation and campaign orchestration across multiple digital channels by providing a platform to design campaigns, manage leads, and track engagements across email and web interactions. It has been very useful in lead lifecycle management and nurturing campaigns, enabling marketing teams to create automated programs that move prospects through different stages of the funnel based on engagement. Marketing and sales teams are also able to share insights and coordinate customer engagement more efficiently as the platform integrates well with other CRM systems and the rest of the Adobe Marketing Cloud ecosystem. - Digital Marketing Manager1B-10B USDServices (non-Government)Review Source
Streamlined Campaign Management and Automation Across Multiple Marketing Channels
Overall, Adobe Marketo Engage is helpful in managing, tracking and improving our marketing efforts across different channels. We are able to easily automate tasks such as lead management, follow up workflows, scoring and nurturing which empowers us to prioritize high potential prospects based on prospects actions and their basic background information.It offers simple email marketing features such as customizable templates and automated workflows that help you send the right message to the right person.Also support unified experience across all channels whether we are reaching via email, social media, web app or mobile. - Marketing Manager<50M USDSoftwareReview Source
Powerful Marketing Automation Faces Usability Issues and Dated User Interface Concerns
It's a very powerful tool for managing our database; scheduling our emails for managing our email nurture programmes, webinar and event campaigns; reporting; and overall marketing automations. - MARKETING MANAGER50M-1B USDInsurance (except health)Review Source
Complex User Experience Requires Intensive Training for Full Platform Utilisation
Unprecedented levels of customisation and personalisation which outperforms other market offerings, but at a significant cost. In my opinion, it isn't as user friendly or intuitive as other offerings in the space, necessitating a strong internal training process to get users up and running. While I'm sure there are benefits to upskilling in using Marketo Engage, the time commitment makes me want to look elsewhere. - Assistant Manager<50M USDIT ServicesReview Source
Campaign Management Simplified but Interface Complexity Demands Time for Optimal Use
My experience with the platform has been positive overall, especially for managing campaigns and tracking customer engagement at scale.
...
Showing Result 1-5 of 183
Recommended Gartner Insights
This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
