Overview
Product Information on Adobe Marketo Engage
What is Adobe Marketo Engage?
Adobe Marketo Engage Pricing
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Overall experience with Adobe Marketo Engage
“Marketing Made Easy With Adobe Marketo Engage”
“Well integrated and efficient, but not intuitive enough ”
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B2B Marketing Automation Platforms
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Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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Key Insights
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Performance of Adobe Marketo Engage Across Market Features
Adobe Marketo Engage Likes & Dislikes
I like the automation and AI features. It supports unlimited customization options. It simplifies marketing and lead generation.
The best aspect of the tool is definitely its complete and effective integration with Salesforce, so that all Marketo data are directly stored in Salesforce folders.
It comes with unique and modified features which allow users to plan and execute marketing strategies over multiple platforms like email, phone, web etc. according to the customer needs and requirements. It also allows users to analyze the customer data separately and make future decisions after analyzing each customer data separately. It also allows users to onboard each customer on a common platform which makes planning easier.
No flaws with Adobe Marketo Engage
The platform is not intuitive at all, you need a specialized team to manage it properly
Being an Adobe product, its licensing and deployment cost might not be affordable by mid and small-scale industries and thus restricts its user domain to large scale industries only. It also comes with different features across different regions globally which makes it bit difficult for the users located in different regions to work collaboratively on a common project.
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Peer Discussions
Adobe Marketo Engage Reviews and Ratings
- Controllo Di Gestione E Responsabile Del50M-1B USDMiscellaneousReview Source
Marketing Made Easy With Adobe Marketo Engage
The platform's ability to automate and streamline our marketing workflow makes it a must have. In addition, it personalizes engagements with potential leads which increases the conversion rate. - Sourcing Manager50M-1B USDRetailReview Source
Plan marketing strategies on different platform using Adobe Marketo Engage
Adobe Marketo Engage is an advanced and customized marketing platform that allows users to strategize and execute marketing strategies across multiple platforms like mobile and email channels according to the customer needs and requirements. It also allows users to perform all activities easily and efficiently through mobile phone. - Marketing Executive50M-1B USDManufacturingReview Source
Exploring Advanced Lead Management and Scoring Techniques
Advanced lead management and scoring Dynamic content and advanced segmentation Powerful multichannel automation - FOUNDER S OFFICE PRODUCT & GROWTH50M-1B USDHealthcare and BiotechReview Source
Amplifying Marketing Goals with Adobe Marketo Engage
We had an amazing experience with Adobe Marketo Engage. We were looking for a platform to automate our marketing campaigns and streamline in a way to enhance productivity within the Marketing team, however, we came to know about Adobe Marketo Engage and our team is really loving while using the product. This powerful, platform-based marketing automation platform has significantly enhanced our team's efficiency, productivity and ability to deliver personalized customer experiences. - GLOBAL MARKETING SPECIALIST1B-10B USDEnergy and UtilitiesReview Source
Well integrated and efficient, but not intuitive enough
Marketo is a very well-integrated and efficient tool for marketing automation activities, embedding all the features you need to generate and manage leads while decreasing the human effort.