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Logo of Mailchimp

Mailchimp

byIntuit
in
4.4

Overview

Product Information on Mailchimp

Updated 13th October 2025

What is Mailchimp?

Mailchimp is a software designed for managing email marketing campaigns, automating marketing communications, and enabling audience segmentation. It provides tools for creating, sending, and analyzing email messages, as well as managing contact lists and tracking campaign performance through detailed analytics and reporting. The software offers automation features such as personalized message delivery based on audience behavior and preferences. Mailchimp also enables integration with various third-party applications and e-commerce platforms, supporting data synchronization and workflow automation. Its functionality addresses business needs related to customer engagement, lead nurturing, and the monitoring of marketing initiatives.

Mailchimp Pricing

Mailchimp software uses a tiered subscription pricing model based on the number of contacts and features included in each plan Users can select from free and paid plans which offer varying levels of functionality such as automation advanced segmentation and analytics The software may also use addon pricing for certain features or services beyond the base plan

Overall experience with Mailchimp

Cmo
50M - 250M USD, Consumer Goods
FAVORABLE

“Reliable Email Marketing Platform That Scales With Your Business”

4.0
Apr 9, 2026
Mailchimp has been a solid email marketing platform for our team over the past two years. The drag-and-drop email builder is intuitive and the audience segmentation tools have helped us improve our open rates significantly. The analytics dashboard gives us clear visibility into campaign performance. While the pricing has increased and some advanced automation features have a learning curve, the overall value for small to mid-size marketing teams is strong. Integration with our existing tools was straightforward and the deliverability rates have been consistently good.
E-Commerce Coordinator
50M - 250M USD, Retail
CRITICAL

“Mailchimp Suited Basic Needs But Faced Challenges With Advanced Ecommerce Automation”

3.0
May 13, 2026
Mailchimp served our business very well for many years, however we have found that we've outgrown the platform. From our perspective, Mailchimp feels more like a general email marketing platform and not an e-com first platform.

About Company

Company Description

Updated 4th November 2025

Intuit is a worldwide technology platform that addresses the key financial hurdles faced by its customers and communities. The company's product line includes TurboTax, QuickBooks, Credit Karma, and Mailchimp, and its mission is to ensure everyone has the chance to prosper. Intuit consistently pursues new and creative methods to actualize this mission. It also prioritizes creating a safe, respectful environment for dialogue.

Company Details

Updated 4th November 2025
Company type
Public
Year Founded
1983
Head office location
Mountain View, United States
Number of employees
10001+
Website
https://www.intuit.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Mailchimp Reviews and Ratings

Showing data for 1227 ratings and reviews for Email Marketing (Transitioning to Email Marketing Platforms) market. View all 1227 ratings and reviews across markets for a complete picture.

4.4

(1227 Ratings)

Rating Distribution

5 Star
48%
4 Star
46%
3 Star
6%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

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  • Cmo
    50M-1B USD
    Consumer Goods
    Review Source

    Reliable Email Marketing Platform That Scales With Your Business

    4.0
    Apr 9, 2026
    Mailchimp has been a solid email marketing platform for our team over the past two years. The drag-and-drop email builder is intuitive and the audience segmentation tools have helped us improve our open rates significantly. The analytics dashboard gives us clear visibility into campaign performance. While the pricing has increased and some advanced automation features have a learning curve, the overall value for small to mid-size marketing teams is strong. Integration with our existing tools was straightforward and the deliverability rates have been consistently good.
  • Marketing Manager
    <50M USD
    Manufacturing
    Review Source

    A scalable, data driven engine for modern B2B marketing operations.

    5.0
    Mar 22, 2026
    I use this platform on a daily basis for email marketing. This Platform has been the foundation for our B2B lead generation and nurturing workflows. Transitioning from legacy systems to the solution provided the data transparency we needed to align our sales and marketing teams.
  • President
    50M-1B USD
    Real Estate
    Review Source

    Automated campaign management boosts efficiency and improves conversion rates

    4.0
    May 21, 2026
    Introduction of Mailchimp software in our organization has automated our marketing and campaign management. The software enables us to send bulk marketing emails and effectively manage our business contacts. It has deep integration capabilities and can easily be customised and tailored for specific business needs. Use of the software has increased our conversion rates and enabled us to personalise marketing campaigns. We are also able to connect with new customers and enhance contact segmentation as well as list management. The software has a effective landing page customization tool and subscription management system. Through the use of the product we are able to easily create custom reports, personalise marketing emails and track our official website visitors.
  • Digital Marketing Coordinator
    50M-1B USD
    Manufacturing
    Review Source

    Many Email Templates And Team Access Offset

    4.0
    Feb 9, 2026
    It's a great tool to automate email sending, with a good level of customization.
  • Real Estate Loan Broker
    50M-1B USD
    Finance (non-banking)
    Review Source

    Streamlined campaign management with seamless integration and reliable support

    4.0
    May 17, 2026
    Mailchimp is an all-in-one marketing software. It is artificial intelligence enabled and integrates well with many products. Use of the Product has streamlined campaign management, automated marketing and enhanced contact segmentation. Mailchimp has optimised our conversion rates and enhanced the design of email templates. Through use of the product we are able to engage well with our customers and create more effective campaigns within a short period of time. The software is robust and has effective subscription management systems as well as list management tools. It allows us to handle almost everything at one place including the management of bulk emails.
...
Showing Result 1-5 of 1226

Recommended Gartner Insights

  • Market Guide for Email Marketing (Transitioning to Email Marketing Platforms)
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User Sentiment About Mailchimp
Reviewer Insights for: Mailchimp
Performance of Mailchimp Across Market Features

Mailchimp Likes & Dislikes

Like

The email template builder is excellent - our team can create professional campaigns quickly without any HTML knowledge. The audience segmentation capabilities are powerful and the A/B testing features have directly improved our engagement metrics. Customer journey automation saves us significant time on recurring campaigns. The reporting dashboard is comprehensive and easy to understand. We also appreciate the extensive integration library with tools like Shopify and WordPress.

Like

Mailchimp integrates well with our ecommerce platform (Neto by Maropost). We found the support response times to be decent. It was simple and easy to use.

Like

As per my past experiance I liked the advanced segmentation and workflow automation triggers/Events. As I am currently working as in a marketing department as a manager, I value the logic-based 'if/then' capabilities that allow for a higher level of complex, multi-touch customer journey without needing custom code for every minor change.

Dislike

The pricing structure has become more expensive over time, especially as our contact list grew. Some of the more advanced automation workflows can be complex to set up initially. The free plan limitations were recently reduced which affected smaller campaigns. Occasionally the email editor can be slow when working with complex templates with many images.

Dislike

We found limitations around segmentation, customer lifecycle marketing and the sophistication of the automation. It became difficult to to build highly targeted audiences based on the customer behaviour.

Dislike

I personally feel that the internal search functionality within the content library can be a cornerstone when managing more than 1000 assets. Additionally, while the main features are robust, the add-on modules feel overpriced for smaller regional teams compared to the base subsciption model. The customer support is need to more improve.