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Logo of Airtable

Airtable

byAirtable
in
4.5
Market Presence: Collaborative Work Management, Marketing Work Management Platforms

Overview

Product Information on Airtable

Updated 13th October 2025

What is Airtable?

Airtable is a software platform designed for organizing, managing, and collaborating on data through a flexible, spreadsheet-like interface combined with database features. The software allows users to create customizable tables to store information, link records between tables, and automate workflows without coding. Airtable supports integration with various external applications and enables users to visualize data in formats such as grid, calendar, Kanban, and gallery views. It provides features for permission settings, version history, and collaboration, addressing the business problem of centralized information management across teams and projects in various industries.

Airtable Pricing

Airtable software offers a tiered subscription pricing model that includes a free plan with core features and paid plans that provide additional functionality and usage limits These paid plans are billed per user on a monthly or annual basis and vary based on features such as increased storage advanced customization and collaboration options

Overall experience with Airtable

Marketing Manager
250M - 500M USD, Healthcare and Biotech
FAVORABLE

“Airtable Streamlines Creative Request Management and Project Workflow Visualization”

4.0
Feb 9, 2026
From a marketing work management perspective, Airtable is far more than a spreadsheet, it's a single source of truth. We have only begun to tap into the potential efficiencies that Airtable can bring to our organization. From an intake management standpoint, we have used it to handle creative requests from multiple departments in an efficient manner that streamlined the work being sent to our in-house team.
HEAD OF IT
50M - 250M USD, Media
CRITICAL

“Execution of Small Scale Projects Amplified with AirTable”

3.0
Jan 24, 2025
AirTable entered our organisation as a piece of shadow SAAS, procured by a colleague to help run a project they were on. The tool was then quickly adopted due to how easy colleagues found it to use and collaborate together on project work, rapidly becoming one of go to tools for small scale projects being run locally within teams.

About Company

Company Description

Updated 12th August 2024

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://airtable.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Airtable Reviews and Ratings

Showing data for 36 ratings and reviews for Marketing Work Management Platforms market. View all 322 ratings and reviews across markets for a complete picture.

4.5

(36 Ratings)

Rating Distribution

5 Star
50%
4 Star
47%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.6

Service & Support

4.3

Product Capabilities

4.7

Filter Reviews
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Most helpful
Last 12 Months
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Manager
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Airtable Streamlines Creative Request Management and Project Workflow Visualization

    4.0
    Feb 9, 2026
    From a marketing work management perspective, Airtable is far more than a spreadsheet, it's a single source of truth. We have only begun to tap into the potential efficiencies that Airtable can bring to our organization. From an intake management standpoint, we have used it to handle creative requests from multiple departments in an efficient manner that streamlined the work being sent to our in-house team.
  • Marketing Associate
    <50M USD
    Services (non-Government)
    Review Source

    Advanced Airtable Features Require Skill While Basic Functions Remain Intuitive

    5.0
    Mar 31, 2026
    Airtable is used for multiple management requirements for Marketing, including WIP, task lists and client project meetings. We also use it for office rota and other office based activities.
  • Business Owner
    50M-1B USD
    Miscellaneous
    Review Source

    Airtable Gives Our Luxury Brand a Clear, Elegant Way to Manage Marketing and Product Launches.

    5.0
    May 19, 2026
    Airtable is a flexible marketing work management platform that keeps product launches, campaigns and influencer collaborations all in one place. Airtable combines database organization with project management, making it easier to track products, campaigns and vendor relationships together.
  • Account Manager
    1B-10B USD
    Services (non-Government)
    Review Source

    Visual data management and team collaboration enhanced by flexible automation

    5.0
    May 19, 2026
    I have had an impressive experience with its simple interface and easy customization. A variety of automation, collaboration tools and integrations are available and I'm also able to make custom views for a huge variety of functions eg data management, project management and many others.
  • Essential Services Consultant
    50M-1B USD
    Telecommunication
    Review Source

    Airtable Simplifies Marketing Coordination and Campaign Management for Business Supply Consultants.

    5.0
    May 9, 2026
    Airtable provides a flexible and user-friendly platform that combines spreadsheet simplicity with database functionality.
...
Showing Result 1-5 of 36

Recommended Gartner Insights

  • Critical Capabilities for Marketing Work Management Platforms
  • Magic Quadrant for Marketing Work Management Platforms
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Reviewer Insights for: Airtable
Deciding Factors: Airtable Vs. Market Average

Airtable Likes & Dislikes

Like

In regards to project orchestration, the interface designer and gantt views help us easily visualize project flows to ensure we are staying on track with key milestones. We've also been able to automate repetitive tasks such as notifying teams when a brief is ready to save time and reduce emails/chat communication notifications.

Like

Collaboration features are great, speed of adoption is very good, and the ease of use make it a very useful tool for running small scale projects

Like

It's really clear to use Settings and functions such as formulas allows in depth customisation Can be used for multiple formats of marketing project management, like list and gantt chart

Dislike

I don't love the pricing structure, the free version lacks a lot of functionality that my team needed.

Dislike

needs a little bit of configuration to get working, the templates didnt quite work for us, integrations and automations are very useful

Dislike

The more advanced features require some skill (like the formulas and linking tables) Unable to colour cells Automations are not so straightforward to setup, but great when they are