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Logo of Airtable

Airtable

byAirtable
in
4.4
Market Presence: Collaborative Work Management, Marketing Work Management Platforms

Overview

Product Information on Airtable

Updated 13th October 2025

What is Airtable?

Airtable is a software platform designed for organizing, managing, and collaborating on data through a flexible, spreadsheet-like interface combined with database features. The software allows users to create customizable tables to store information, link records between tables, and automate workflows without coding. Airtable supports integration with various external applications and enables users to visualize data in formats such as grid, calendar, Kanban, and gallery views. It provides features for permission settings, version history, and collaboration, addressing the business problem of centralized information management across teams and projects in various industries.

Airtable Pricing

Airtable software offers a tiered subscription pricing model that includes a free plan with core features and paid plans that provide additional functionality and usage limits These paid plans are billed per user on a monthly or annual basis and vary based on features such as increased storage advanced customization and collaboration options

Overall experience with Airtable

Marketing Manager
250M - 500M USD, Healthcare and Biotech
FAVORABLE

“Airtable Streamlines Creative Request Management and Project Workflow Visualization”

4.0
Feb 9, 2026
From a marketing work management perspective, Airtable is far more than a spreadsheet, it's a single source of truth. We have only begun to tap into the potential efficiencies that Airtable can bring to our organization. From an intake management standpoint, we have used it to handle creative requests from multiple departments in an efficient manner that streamlined the work being sent to our in-house team.
HEAD OF IT
50M - 250M USD, Media
CRITICAL

“Execution of Small Scale Projects Amplified with AirTable”

3.0
Jan 24, 2025
AirTable entered our organisation as a piece of shadow SAAS, procured by a colleague to help run a project they were on. The tool was then quickly adopted due to how easy colleagues found it to use and collaborate together on project work, rapidly becoming one of go to tools for small scale projects being run locally within teams.

About Company

Company Description

Updated 12th August 2024

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. Across every industry, leading enterprises trust Airtable to power workflows in product management, marketing operations, project & portfolio management, and more – all with the power of AI built-in. Central IT leaders deploy Airtable as a citizen development platform that empowers business users to build their own AI-powered applications.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://airtable.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Airtable

Airtable Likes & Dislikes

Like

In regards to project orchestration, the interface designer and gantt views help us easily visualize project flows to ensure we are staying on track with key milestones. We've also been able to automate repetitive tasks such as notifying teams when a brief is ready to save time and reduce emails/chat communication notifications.

Like

Collaboration features are great, speed of adoption is very good, and the ease of use make it a very useful tool for running small scale projects

Like

I love how Airtable combines the simplicity of a spreadsheet with the power of a database. For marketing teams, it's great to manage content calanders or campaigns. There are different views such as Kanban, calendar or gallery, which help visualize progress and stay aligned across channels. Automations save tons of manual work - for example, auto-notifying designers when copy is approved. The integrations with tools like Slack or Google Drive are also big help in connecting all data points.

Dislike

I don't love the pricing structure, the free version lacks a lot of functionality that my team needed.

Dislike

needs a little bit of configuration to get working, the templates didnt quite work for us, integrations and automations are very useful

Dislike

The price can add up quickly once more people need editing access. The mobile app is also limited in functions compared to web desktop app. Some automations or scripts require deep technical expertise, so can feel intimidating at first.

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Peer Discussions

Airtable Reviews and Ratings

Showing data for 33 ratings and reviews for Marketing Work Management Platforms market. View all 316 ratings and reviews across markets for a complete picture.

4.4

(33 Ratings)

Rating Distribution

5 Star
45%
4 Star
52%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.6

Service & Support

4.3

Product Capabilities

4.7

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Manager
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Airtable Streamlines Creative Request Management and Project Workflow Visualization

    4.0
    Feb 9, 2026
    From a marketing work management perspective, Airtable is far more than a spreadsheet, it's a single source of truth. We have only begun to tap into the potential efficiencies that Airtable can bring to our organization. From an intake management standpoint, we have used it to handle creative requests from multiple departments in an efficient manner that streamlined the work being sent to our in-house team.
  • MARKETING ASSOCIATE
    10B+ USD
    Consumer Goods
    Review Source

    A flexible, visual game changer for marketing organization.

    4.0
    Oct 17, 2025
    Airtable has completely changed how our marketing team plans, tracks and collaborates on campaigns - it's flexible, visual and surprisingly easy to customize.
  • Marketing Associate
    <50M USD
    Services (non-Government)
    Review Source

    Advanced Airtable Features Require Skill While Basic Functions Remain Intuitive

    5.0
    Mar 31, 2026
    Airtable is used for multiple management requirements for Marketing, including WIP, task lists and client project meetings. We also use it for office rota and other office based activities.
  • DIRECTOR OF ANNUAL GIVING
    Gov't/PS/Ed
    Education
    Review Source

    Small Team Darling for Improving Workflows and Efficiency

    4.0
    Sep 9, 2025
    Airtable helped make my small team increase our efficiency using one tool. We were able to create project management bases, mini-CRM's, event tracking, book development tracking, and many tools using 1 platform.
  • DIRECTOR
    <50M USD
    Miscellaneous
    Review Source

    Airtable Integrations Enable Streamlined Data and Automated Business Workflows

    5.0
    Aug 19, 2025
    Airtable has super powered our business and marketing infrastructure. All our workflows are built out between integrations between Make, Airtable and our custom CRM solution. We are able to streamline data, emails, financial reporting, marketing campaigns and handled with No Code solutions to make scaling quicker and easier.
Showing Result 1-5 of 33

Recommended Gartner Insights

  • Critical Capabilities for Marketing Work Management Platforms
  • Magic Quadrant for Marketing Work Management Platforms

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