Overview
Product Information on Amplitude Digital Analytics Platform
What is Amplitude Digital Analytics Platform?
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Overall experience with Amplitude Digital Analytics Platform
“Powerful Real-Time Analytics and User Insights, but Comes with Data and Cost Constraints.”
“Poor app web/app data tracking capabilities!”
About Company
Company Description
Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
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A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Amplitude Digital Analytics Platform
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Performance of Amplitude Digital Analytics Platform Across Market Features
Amplitude Digital Analytics Platform Likes & Dislikes
Funnel Analysis: Where we can see the user funnel to understand where exactly users drop off and fix the leaking bucket. User Lookup and Session Replay: This is the most enjoyed feature in our org where we are able to debug the features or user complaints by the series of events done by the individual user to provide a better solution. User Lifecycle View: The user lifecycle view split by current, new, resurrected and dormant users provides a better understanding of our current product stickiness or engagement factor which we monitor on a regular basis to evaluate our features.
I would not recommend choosing amplitude over GA. It's tough to setup and has poor traffic attribution capabilities.
really enjoy using Amplitude because of its intuitive, user-friendly interface. The platform makes it incredibly easy to set up charts and visualize data, which helps our team move quickly and make better decisions. I also like the alerts feature, which helps us to be always aware of what is happening. We also use it a lot to investigate specific users, and help to understand their specific behavior, something that is particularly helpful when we are supporting them or solving bugs.
The major problem that I have whenever I use this tool is that we are only able to look at one year of data at a time, which forces me to create multiple charts for a single metric to have a year on year comparison. Also, whenever there a change in the definition of the metric or a new metric comes into the org, it is hard to view it amplitude where we use to pull the amplitude data through api and we do our customization. I think this should be solved by providing a querying feature inside the tool like where we can able to query the data through sql queries. And of course the cost of the tool is a bit expensive.
- Initial setup is a little challenging and requires a lot of data sanity checks. - Traffic attribution is very poor.
What I sometimes find challenging is the limited flexibility in customizing dashboards and metrics. For example, in temporal funnel analysis I can only view unique conversions, but in some cases Id like to compare both unique users and total conversions without double-counting prior events. It would also be very useful to have more options to customize tables and dashboards for deeper analysis.
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Peer Discussions
Amplitude Digital Analytics Platform Reviews and Ratings
- Data Analyst<50M USDSoftwareReview Source
Powerful Real-Time Analytics and User Insights, but Comes with Data and Cost Constraints.
On an overall, Amplitude is a very good tool for product analytics where we are able to look at the real time performance of our application and feature launches which leads us to make quick decisions during the feature release of AB Tests. The speed at which the chart builds for the pre-existing metrics is excellent. Ease of use of the tool makes it self serve in our organization. Which is why it helps to have leaders who can really make quick decisions. On the other hand, the customization of the metrics is really tricky with our own definitions. This also comes with a bit of expense. - Senior Staff Product Manager1B-10B USDReal EstateReview Source
Amplitude Offers Reliable Insights Yet Lacks Advanced Dashboard Customization Capabilities
I’ve had a truly outstanding experience with Amplitude. The product is unmatched in the market: powerful, reliable, and constantly evolving to meet our needs. On top of that, the team is always responsive, supportive, and proactive in helping us get the most value out of the platform. It’s a combination of exceptional technology and excellent partnership. - Designer50M-1B USDSoftwareReview Source
Amplitude Makes Data-Driven Decisions Easier but Learning Curve Can Be Steep
Amplitude helped us put data on in our decision making process. Something that we never did before. Now we can visualise directly what is happening in our app. - CRM Expert50M-1B USDBankingReview Source
Amplitude Supports Effective User Funnel Analysis When Fully Connected to Data Sources
I have been using Ampitude for the last 4 years and it has proven to be ideal to measure mobile product behavior and to build lifecycle strategies. You really need to integrate it with as many data sources as possible in order to leverage its full potential. - CRM Marketing50M-1B USDRetailReview Source
Powerful analytics platform with clear insights
Overall my experience with Amplitude has been very positive. The platform is intuitive, helps visualize user behavior clearly and makes it easy to track performance across campaigns. It's been really useful for uncovering insights and making data-driven decisions without needing deep technical knowledge.