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  3. Apollo Platform
Logo of Apollo Platform

Apollo Platform

byApollo
in
4.2
Market Presence: Revenue Data Solutions (Transitioning to GTM Data Applications), Sales Engagement Applications (Transitioning to Revenue Action Orchestration)

Overview

Product Information on Apollo Platform

Updated 13th October 2025

What is Apollo Platform?

Apollo Platform is a software that supports sales and marketing teams by providing tools for lead generation, engagement, and workflow automation. The software enables users to search and filter business contacts and companies, manage outreach campaigns, and analyze data for improved prospecting efficiency. It integrates with customer relationship management systems and email platforms to streamline the process of identifying, connecting, and communicating with potential clients. By automating routine tasks and centralizing contact information, the software assists businesses in optimizing their sales pipelines and enhances the efficiency of managing customer interactions.

Apollo Platform Pricing

Apollo Platform software offers a subscription-based pricing model, structured around various plans that scale according to user needs and feature access. Payment is typically required on a monthly or annual basis, with different tiers providing access to specific tools and usage limits for lead generation, sales engagement, and analytics.

Overall experience with Apollo Platform

Copywriter
<50M USD, Software
FAVORABLE

“Apollo- Great Lead Generation and Email Marketing Tool”

4.0
Jun 26, 2025
The software has been a great help with email marketing capabilities. We use it to find leads as well as to send email sequences to our newsletter subscribers.
Sales Operations Leader
250M - 500M USD, Software
CRITICAL

“Experience Comprehensive Pipeline Management with Apollo”

3.0
Apr 28, 2025
Apollo has been a good choice for a one stop shop type of tool, some of the data quality has not been what we would expect though, specifically mobile phone data.

About Company

Company Description

Updated 6th September 2024

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 73M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2015
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://www.apollo.io/demo-c?utm_source=gartner&utm_medium=referral&utm_campaign=peer_insights

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Apollo Platform
Deciding Factors: Apollo Platform Vs. Market Average
Performance of Apollo Platform Across Market Features

Apollo Platform Likes & Dislikes

Like

What I liked the most is the filter option that it provides. I also liked the function to upload the csv file and it shows various data about the prospect. Thirdly, I like that the free version itself gives so much credit, unlike some other tools in the industry, and on the paid version it is economical.

Like

We love that Apollo makes it easy to manage the entire buyer pipeline from one platform. Also the ability to ask any question for up to 15 calls at a time is very helpful.

Like

The phone number enrichment feature has been extremely beneficial for my inside sales team, which conducts about 90% of our outreach over the phone. Apollo's mobile phone number sourcing has improved significantly in the last year of using this, in my opinion.

Dislike

There are some things in Apollo that I am displeased with. One of them being that whenever I want to edit a filter it does the search without me completing applying filters. I also don't like the fact that sometimes the import button doesn't work.

Dislike

Mobile phone data seems to be of hit or miss quality. My sales reps spend a lot of time complaining about data quality and often use other tools to get the info they need.

Dislike

It hasn't always been the easiest to get quick answers from customer support.

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Peer Discussions

Apollo Platform Reviews and Ratings

Showing data for 65 ratings and reviews for Revenue Data Solutions (Transitioning to GTM Data Applications) market. View all 71 ratings and reviews across markets for a complete picture.

4.2

(65 Ratings)

Rating Distribution

5 Star
42%
4 Star
48%
3 Star
11%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.6

Service & Support

4.2

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Copywriter
    <50M USD
    Software
    Review Source

    Apollo- Great Lead Generation and Email Marketing Tool

    4.0
    Jun 26, 2025
    The software has been a great help with email marketing capabilities. We use it to find leads as well as to send email sequences to our newsletter subscribers.
  • Sales Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Mobile Phone Number Sourcing Shows Noticeable Improvement Over the Past Year

    4.0
    Jun 16, 2025
    This is by far one of my favorite platforms as part of our tech stack -- it's easy and straightforward for users and it delivers on what we were looking for.
  • Sales Operations Leader
    50M-1B USD
    Software
    Review Source

    Experience Comprehensive Pipeline Management with Apollo

    3.0
    Apr 28, 2025
    Apollo has been a good choice for a one stop shop type of tool, some of the data quality has not been what we would expect though, specifically mobile phone data.
  • Business Development Associate
    <50M USD
    Software
    Review Source

    Revolutionizing Daily Prospecting with Apollo's Efficiency

    5.0
    Apr 18, 2025
    Using Apollo has made day to day prospecting much easier. Using it to narrow down key targeted prospects makes work much quicker and easier.
  • MANAGER, CUSTOMER SERVICE AND SUPPORT
    50M-1B USD
    IT Services
    Review Source

    Exploring Apollo: Detailed B2B Outreach and Sales Features

    4.0
    Apr 16, 2025
    Apollo is a powerful platform that combines B2B contact data, email outreach, and sales engagement tools in one place.
...
Showing Result 1-5 of 65

Recommended Gartner Research

  • Market Guide for Revenue Data Solutions (Transitioning to GTM Data Applications)

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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