Name: Apollo Platform
Rating: 4.2 (73 reviews)

Overview

Product Information on Apollo Platform

Updated 13th October 2025

What is Apollo Platform?

Apollo Platform is a software that supports sales and marketing teams by providing tools for lead generation, engagement, and workflow automation. The software enables users to search and filter business contacts and companies, manage outreach campaigns, and analyze data for improved prospecting efficiency. It integrates with customer relationship management systems and email platforms to streamline the process of identifying, connecting, and communicating with potential clients. By automating routine tasks and centralizing contact information, the software assists businesses in optimizing their sales pipelines and enhances the efficiency of managing customer interactions.

Overall experience with Apollo Platform

Copywriter

<50M USD, Software

FAVORABLE

“Apollo- Great Lead Generation and Email Marketing Tool”

4.0

Jun 26, 2025

The software has been a great help with email marketing capabilities. We use it to find leads as well as to send email sequences to our newsletter subscribers.

Sales Operations Leader

250M - 500M USD, Software

CRITICAL

“Experience Comprehensive Pipeline Management with Apollo”

3.0

Apr 28, 2025

Apollo has been a good choice for a one stop shop type of tool, some of the data quality has not been what we would expect though, specifically mobile phone data.

About Company

Company Description

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 275M contacts and 73M companies with robust and accurate data. Teams leverage Apollo’s Engagement Suite to scale outbound activity and sequences effectively. Finally, up-level your entire go-to-market processes with Apollo's Intelligence Engine with recommendations and analytics that help you close. Founded in 2015, Apollo.io is a data intelligence and sales engagement platform trusted by over 10,000 customers, from rapidly growing startups to global enterprises.

Company Details

Company type

Private

Year Founded

2015

Head office location

San Francisco, United States

Number of employees

501 - 1000

Website

https://www.apollo.io/demo-c?utm_source=gartner&utm_medium=referral&utm_campaign=peer_insights

Do You Manage Peer Insights at Apollo?

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Apollo Platform

Deciding Factors: Apollo Platform Vs. Market Average

Performance of Apollo Platform Across Market Features

Apollo Platform Likes & Dislikes

What I liked the most is the filter option that it provides. I also liked the function to upload the csv file and it shows various data about the prospect. Thirdly, I like that the free version itself gives so much credit, unlike some other tools in the industry, and on the paid version it is economical.

We love that Apollo makes it easy to manage the entire buyer pipeline from one platform. Also the ability to ask any question for up to 15 calls at a time is very helpful.

The phone number enrichment feature has been extremely beneficial for my inside sales team, which conducts about 90% of our outreach over the phone. Apollo's mobile phone number sourcing has improved significantly in the last year of using this, in my opinion.

There are some things in Apollo that I am displeased with. One of them being that whenever I want to edit a filter it does the search without me completing applying filters. I also don't like the fact that sometimes the import button doesn't work.

Mobile phone data seems to be of hit or miss quality. My sales reps spend a lot of time complaining about data quality and often use other tools to get the info they need.

It hasn't always been the easiest to get quick answers from customer support.

Top Apollo Platform Alternatives

Peer Discussions

Apollo Platform Reviews and Ratings

Recommended Gartner Insights

Market Guide for Revenue Data Solutions (Transitioning to GTM Data Applications)

<50M USD

Software

Review Source

Apollo- Great Lead Generation and Email Marketing Tool

Sales Manager

50M-1B USD

Miscellaneous

Mobile Phone Number Sourcing Shows Noticeable Improvement Over the Past Year

Jun 16, 2025

This is by far one of my favorite platforms as part of our tech stack -- it's easy and straightforward for users and it delivers on what we were looking for.

Experience Comprehensive Pipeline Management with Apollo

Business Development Associate

Revolutionizing Daily Prospecting with Apollo's Efficiency

5.0

Apr 18, 2025

Using Apollo has made day to day prospecting much easier. Using it to narrow down key targeted prospects makes work much quicker and easier.

MANAGER, CUSTOMER SERVICE AND SUPPORT

IT Services

Exploring Apollo: Detailed B2B Outreach and Sales Features

Apr 16, 2025

Apollo is a powerful platform that combines B2B contact data, email outreach, and sales engagement tools in one place.