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Asana

byAsana
in
4.5
2025
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 13th October 2025

What is Asana?

Asana is a software designed for work and project management, enabling teams to organize tasks, track progress, and manage workflows. The software offers features such as task assignment, project timelines, calendars, dashboards, automation, and integrations with a range of other productivity tools. It allows users to set priorities, deadlines, and dependencies, providing visibility into project status and accountability within teams. Asana addresses the business problem of coordinating multiple tasks and projects, facilitating collaboration, minimizing missed deadlines, and enhancing overall productivity by providing a central platform for task and project tracking.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.

Overall experience with Asana

Organic Growth Manager
<50M USD, Services (non-Government)
FAVORABLE

“Integraciones útiles impulsan Asana, aunque la complejidad desafía a nuevos equipos”

5.0
Jul 15, 2025
Asana es una herramienta fundamental para la planeación y seguimiento en el desarrollo de los proyectos, ya que a partir del uso de esta se lleva de forma sumamente detallada. No importa el tamaño del equipo, el volumen del proyecto o el número de tareas. Es una solución muy completa en cuestiones de project management. Indudablemente, el poder tener un seguimiento de metas y objetivos de forma numérica para dar avances de proyecto es un win absoluto, ya que te permite un sobrecontrol del proyecto paso a paso. Uno de los puntos que podría considerar negativo es sin lugar a dudas el precio, ya que al ser escalable y que las necesidades cambien, puede ser muy oneroso en costo y en ciertos momentos uno se pregunta sobre la conveniencia de costo/beneficio. Otro punto que puede ser controversial es indudablemente la curva de aprendizaje, ya que en ocasiones se convierte en un contra para usuarios nuevos o que no tengan tanta experiencia con una plataforma similar, ya que Asana tiende a complicar ciertos alcances de los proyectos.
DIRECTOR
50M - 250M USD, Banking
CRITICAL

“Pricing and Integration Gaps Become Evident as Project Complexity Increases”

3.0
Nov 6, 2025
We were surprised that despite it being 2025, it still lacked some basic functionality that other solutions have For example, can't customize workflows for teams well, can't update ticket status based on integrations, can't put automated limits on columns

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2025
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

Las integraciones. Son híper útiles!!! El poder unir Google Drive, Teams o Slack entre otras cosas es un absolute win. Con ello, es posible armar workflows robustos y el sharing de datos. Otro punto es la visibilidad de proyectos, indudablemente es una de las partes fuertes, ya que desde los tableros y las integraciones, podemos generar una vista integral de un proyecto, desde su cotización, aprobación, división de tareas hasta el reporte parcial o final.

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Like

We considered it as a candidate given its non-intimidating learning curve and boilerplate project examples. It was much easier to start a project in Asana The overall design aesthetic was way more pleasant to the eyes as well.

Read Full Review
Like

Integration with other tools and systems (all of which are streamlined into the Asana platform for a smooth user interface and communication). The ability to access Asana from my work phone and laptop, and the AI tools (unfortunately, my employer disabled the AI feature because of organizational policies, but before they disabled it, I used it and it works wonders!) The AI feature perfectly summarizes key project deliverables and communicates upcoming tasks and forecasts any potential problems or risks for completing the project on time and under budget.

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Dislike

El precio, ya que al ser una herramienta modular, conforme se requieren más características, el precio aumenta de forma astronómica. Si bien tiene un plan gratuito, es sumamente limitado. Para nuevos usuarios, la curva de aprendizaje puede ser aterrorizante, ya que tiene muchísimas características y opciones de personalización, y si se combina con equipos robustos, puede ser un problema en lugar de una solución.

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Dislike

- Integrations are not as comprehensive as other platforms - Pricing was not competitive - Great for simpler projects, starts to fall flat as you grow your org and the nature of how teams operate changes

Read Full Review
Dislike

It really is hard to come up with any negative or critical feedback about Asana, because it is such an incredible platform! I would say one of the drawbacks about using Asana is that if another team member doesn't have access to the platform on a regular, consistent basis, it makes moving the work forward rather cumbersome. Especially if the colleague doesn't complete the tasks assigned to them via the Asana platform. I do wish that the Asana platform integrated with OneNote because that is where I manage my weekly meetings and check-ins and unfortunately have to enter any next steps or action items manually into the Asana work plans (there is no easy way to do this). Finally, I wish that I could include descriptions for the various sections of an Asana work plan for clarification and general information purposes. At this time, Asana does not have the capability to do so.

Read Full Review

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Peer Discussions

Asana Reviews and Ratings

4.5

(2324 Ratings)

Rating Distribution

5 Star
55%
4 Star
40%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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  • Organic Growth Manager
    <50M USD
    Services (non-Government)
    Review Source

    Integraciones útiles impulsan Asana, aunque la complejidad desafía a nuevos equipos

    5.0
    Jul 15, 2025
    Asana es una herramienta fundamental para la planeación y seguimiento en el desarrollo de los proyectos, ya que a partir del uso de esta se lleva de forma sumamente detallada. No importa el tamaño del equipo, el volumen del proyecto o el número de tareas. Es una solución muy completa en cuestiones de project management. Indudablemente, el poder tener un seguimiento de metas y objetivos de forma numérica para dar avances de proyecto es un win absoluto, ya que te permite un sobrecontrol del proyecto paso a paso. Uno de los puntos que podría considerar negativo es sin lugar a dudas el precio, ya que al ser escalable y que las necesidades cambien, puede ser muy oneroso en costo y en ciertos momentos uno se pregunta sobre la conveniencia de costo/beneficio. Otro punto que puede ser controversial es indudablemente la curva de aprendizaje, ya que en ocasiones se convierte en un contra para usuarios nuevos o que no tengan tanta experiencia con una plataforma similar, ya que Asana tiende a complicar ciertos alcances de los proyectos.
  • MANAGER
    Gov't/PS/Ed
    Education
    Review Source

    Integration Capabilities and AI Tools Highlight Asana’s Efficiency in Project Management

    5.0
    Jul 14, 2025
    Asana has been an absolute GAME CHANGER for me when it comes to effective project management! I am such a huge fan of the platform that I have even become an Asana Ambassador giving the tool my full endorsement! I am so impressed with the intuitive nature of the platform, how well it integrates with other workday systems and tools, and how easily I can report out project-related tasks to external stakeholders who are not on the platform. I cannot believe I operated for so long without Asana, but gone are the days of managing project workstreams on spreadsheets and to do lists, because Asana is a comprehensive, one-stop-shop project management platform for communicating with colleagues and getting work done more efficiently than ever before!
  • EVENT APP DIRECTOR
    50M-1B USD
    Software
    Review Source

    Exploring Asana’s Strengths in Project Setup and Team Collaboration Functions

    5.0
    Nov 25, 2025
    Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
  • Chief Executive Officer
    <50M USD
    Services (non-Government)
    Review Source

    Asana is the lifeblood of our success

    5.0
    Aug 12, 2025
    Asana is SUCH a workhorse if you put the time and energy in. I've led industry workshops on how to use it for different things and we've solved nearly all of our remote workforce management issues using it. We manage everything from onboarding and offboarding to customer service requests to marketing campaigns to accountability of communications you can't get anywhere else. People are SUPER motivated to get their unicorn to fly off the screen and it is both as high level and as granular as you need it to be. The customization features are second to none and integrate beautifully across our entire expansive ecosystem. It's eliminated internal email for us completely, scaling communications to be unobtrusive and accountable. Nobody misses a deadline without noticing, and we say if it's not in Asana, you're not accountable for it. Using the free platform is a great way to dip your toe in, but as you get larger, the cost for additional licenses is not so prohibitive if you don't give all the admin tools to all of your employees. We bring in guest consultants and manage their workloads through there as well. You can have multiple Asana workplaces so organize your personal life AND your worklife from the same window! It integrates beautifully into Google workplace and with the addition of Flowsana there are so many automations that mean my team stays lean, inspired, and effective. There's robust reporting tools as well - you can build your own at-a-glance charts to share with your teams and set KPI goals and truly track them. We have eliminated meeting length by having employees report weekly in their dedicated portfolio and it ties to the KPIs while also showing trend of on track, at risk, etc so managers and users can see risk of falling behind, burnout, and more.
  • Director of IT
    <50M USD
    Retail
    Review Source

    Great for daily task management, Needs a boost for full project management lifecycle.

    4.0
    Aug 4, 2025
    As the administrator and purchaser of the Asana for our team, i appreciate how easy to roll out accross the organization. The UX is one of its strongest point, clean and intuitive, for both our technical and non-technical users. However, as a professional services organization like us, we use Asana as primarily for project management and this is where some limitations start to show. Key project governance like project risk, and issues register, lessons learned, and change requests are not within the same project taxonomy, and would require manual workarounds. While Asana work well for day-to-day task tracking, it lacks the depth we needed for customer facing projects that our business is doing. Overall, it's been a helpful tool, but we'd had to supplement with other tools to fully meet the needs of our project teams.
...
Showing Result 1-5 of 2339

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