Asana

byAsana
in
4.5
2025
Market Presence: Product Roadmapping Tools for Software EngineeringCollaborative Work Management

Overview

Product Information on Asana

Updated 13th October 2025

What is Asana?

Asana is a software designed for work and project management, enabling teams to organize tasks, track progress, and manage workflows. The software offers features such as task assignment, project timelines, calendars, dashboards, automation, and integrations with a range of other productivity tools. It allows users to set priorities, deadlines, and dependencies, providing visibility into project status and accountability within teams. Asana addresses the business problem of coordinating multiple tasks and projects, facilitating collaboration, minimizing missed deadlines, and enhancing overall productivity by providing a central platform for task and project tracking.

Overall experience with Asana

MANAGER
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

Integration Capabilities and AI Tools Highlight Asana’s Efficiency in Project Management

5.0
Jul 14, 2025
Asana has been an absolute GAME CHANGER for me when it comes to effective project management! I am such a huge fan of the platform that I have even become an Asana Ambassador giving the tool my full endorsement! I am so impressed with the intuitive nature of the platform, how well it integrates with other workday systems and tools, and how easily I can report out project-related tasks to external stakeholders who are not on the platform. I cannot believe I operated for so long without Asana, but gone are the days of managing project workstreams on spreadsheets and to do lists, because Asana is a comprehensive, one-stop-shop project management platform for communicating with colleagues and getting work done more efficiently than ever before!
Head of Application Delivery Development
<50M USD, Miscellaneous
CRITICAL

Automated Weekly Digests Enhance Oversight While Advanced Automation Remains Elusive

3.0
Jun 20, 2025
We've had a decent experience with Asana so far. The core function of task management and collaborative working is as helpful in practice as it in in theory. There are all the basic functionalities you'd expect and working in an agile environment with software development feels well suited this product. What we feel it lacks is a killer function or experience that would hold us to Asana - we are yet to feel we have to keep Asana, given it feels like it offers the same as many other similar products.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

About Company

Company Description

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

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Peer Discussions

Asana Reviews and Ratings

4.5

(2315 Ratings)

Rating Distribution

5 Star
55%
4 Star
40%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Last 12 Months
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  • MANAGER
    Gov't/PS/Ed
    Education
    Review Source

    Integration Capabilities and AI Tools Highlight Asana’s Efficiency in Project Management

    5.0
    Jul 14, 2025
    Asana has been an absolute GAME CHANGER for me when it comes to effective project management! I am such a huge fan of the platform that I have even become an Asana Ambassador giving the tool my full endorsement! I am so impressed with the intuitive nature of the platform, how well it integrates with other workday systems and tools, and how easily I can report out project-related tasks to external stakeholders who are not on the platform. I cannot believe I operated for so long without Asana, but gone are the days of managing project workstreams on spreadsheets and to do lists, because Asana is a comprehensive, one-stop-shop project management platform for communicating with colleagues and getting work done more efficiently than ever before!
  • Organic Growth Manager
    <50M USD
    Services (non-Government)
    Review Source

    Integraciones útiles impulsan Asana, aunque la complejidad desafía a nuevos equipos

    5.0
    Jul 15, 2025
    Asana es una herramienta fundamental para la planeación y seguimiento en el desarrollo de los proyectos, ya que a partir del uso de esta se lleva de forma sumamente detallada. No importa el tamaño del equipo, el volumen del proyecto o el número de tareas. Es una solución muy completa en cuestiones de project management. Indudablemente, el poder tener un seguimiento de metas y objetivos de forma numérica para dar avances de proyecto es un win absoluto, ya que te permite un sobrecontrol del proyecto paso a paso. Uno de los puntos que podría considerar negativo es sin lugar a dudas el precio, ya que al ser escalable y que las necesidades cambien, puede ser muy oneroso en costo y en ciertos momentos uno se pregunta sobre la conveniencia de costo/beneficio. Otro punto que puede ser controversial es indudablemente la curva de aprendizaje, ya que en ocasiones se convierte en un contra para usuarios nuevos o que no tengan tanta experiencia con una plataforma similar, ya que Asana tiende a complicar ciertos alcances de los proyectos.
  • Chief Executive Officer
    <50M USD
    Services (non-Government)
    Review Source

    Asana is the lifeblood of our success

    5.0
    Aug 12, 2025
    Asana is SUCH a workhorse if you put the time and energy in. I've led industry workshops on how to use it for different things and we've solved nearly all of our remote workforce management issues using it. We manage everything from onboarding and offboarding to customer service requests to marketing campaigns to accountability of communications you can't get anywhere else. People are SUPER motivated to get their unicorn to fly off the screen and it is both as high level and as granular as you need it to be. The customization features are second to none and integrate beautifully across our entire expansive ecosystem. It's eliminated internal email for us completely, scaling communications to be unobtrusive and accountable. Nobody misses a deadline without noticing, and we say if it's not in Asana, you're not accountable for it. Using the free platform is a great way to dip your toe in, but as you get larger, the cost for additional licenses is not so prohibitive if you don't give all the admin tools to all of your employees. We bring in guest consultants and manage their workloads through there as well. You can have multiple Asana workplaces so organize your personal life AND your worklife from the same window! It integrates beautifully into Google workplace and with the addition of Flowsana there are so many automations that mean my team stays lean, inspired, and effective. There's robust reporting tools as well - you can build your own at-a-glance charts to share with your teams and set KPI goals and truly track them. We have eliminated meeting length by having employees report weekly in their dedicated portfolio and it ties to the KPIs while also showing trend of on track, at risk, etc so managers and users can see risk of falling behind, burnout, and more.
  • Director of IT
    <50M USD
    Retail
    Review Source

    Great for daily task management, Needs a boost for full project management lifecycle.

    4.0
    Aug 4, 2025
    As the administrator and purchaser of the Asana for our team, i appreciate how easy to roll out accross the organization. The UX is one of its strongest point, clean and intuitive, for both our technical and non-technical users. However, as a professional services organization like us, we use Asana as primarily for project management and this is where some limitations start to show. Key project governance like project risk, and issues register, lessons learned, and change requests are not within the same project taxonomy, and would require manual workarounds. While Asana work well for day-to-day task tracking, it lacks the depth we needed for customer facing projects that our business is doing. Overall, it's been a helpful tool, but we'd had to supplement with other tools to fully meet the needs of our project teams.
  • MANUFACTURING OPERATIONS MANAGER
    50M-1B USD
    Manufacturing
    Review Source

    Our trusted ally that fuels excellence in our manufacturing projects

    5.0
    Jun 4, 2025
    I have found Asana to be an incredibly helpful tool, particularly in how it support manufacturing project planning, team coordination and workflow visibility. Its impact in our manufacturing projects has been significant, enabling smoother execution of complex production initiatives, improved collaboration across teams and reduced time to market for our personal care products. Asana enables us to stay on top of priorities, manage timelines with confidence and ensure that all our projects and manufacturing initiatives deliver their intended value. Truly, it has become an essential part of how we drive efficiency and ensure timely delivery of our manufacturing and production projects
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Showing Result 1-5 of 2330

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