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  3. Asana
Logo of Asana

Asana

byAsana
in
4.3
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

MARKETING & SALES
50M - 250M USD, Software
FAVORABLE

“Asana's Functional Adaptability: A User's Perspective”

4.0
Apr 11, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Director of IT
50M - 250M USD, Energy and Utilities
CRITICAL

“Great tool for small teams, but a nightmare for enterprise admins.”

1.0
Oct 8, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Peer Discussions

Asana Reviews and Ratings

4.3

(1083 Ratings)

Rating Distribution

5 Star
50%
4 Star
44%
3 Star
5%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • MARKETING & SALES
    50M-1B USD
    Software
    Review Source

    Asana's Functional Adaptability: A User's Perspective

    4.0
    Apr 11, 2025
    We`ve been using Asana for a few months now. I think its great that you can customize it to your individual needs.
  • MARKETING & SALES
    50M-1B USD
    Software
    Review Source

    Asana's Functional Adaptability: A User's Perspective

    4.0
    Apr 11, 2025
    We`ve been using Asana for a few months now. I think its great that you can customize it to your individual needs.
  • Read All 1,076 Reviews

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Recommended Gartner Insights

  • Market Guide for Product Roadmapping Tools for Software Engineering
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Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

clear design and mostly self-explanatory

Like

clear design and mostly self-explanatory

Like

clear design and mostly self-explanatory

Dislike

Asana allows users to invite other users. There is no option to disable this at the admin level, even with a connected IdP. This is a naked attempt to push their seat count, outside of admin control. Asana has very limited admin controls, in addition to the invite issue above, it is not possible to manage admin perms for other users outside of fully removing accounts from the tenant. SSO settings are far to shallow for an enterprise platform. Our users have UPNs with different domains and getting SSO to work in that configuration seems to be impossible at current. Asana's support is frustrating to navigate and nearly useless if the solution isn't something written in their published KBs. Expect 48 hours for any response, that response to come far outside of US business hours, and starting over from scratch if that response (usually a link to a semi-relevant KB) does not resolve your issue.

Dislike

Asana allows users to invite other users. There is no option to disable this at the admin level, even with a connected IdP. This is a naked attempt to push their seat count, outside of admin control. Asana has very limited admin controls, in addition to the invite issue above, it is not possible to manage admin perms for other users outside of fully removing accounts from the tenant. SSO settings are far to shallow for an enterprise platform. Our users have UPNs with different domains and getting SSO to work in that configuration seems to be impossible at current. Asana's support is frustrating to navigate and nearly useless if the solution isn't something written in their published KBs. Expect 48 hours for any response, that response to come far outside of US business hours, and starting over from scratch if that response (usually a link to a semi-relevant KB) does not resolve your issue.

Dislike

Asana allows users to invite other users. There is no option to disable this at the admin level, even with a connected IdP. This is a naked attempt to push their seat count, outside of admin control. Asana has very limited admin controls, in addition to the invite issue above, it is not possible to manage admin perms for other users outside of fully removing accounts from the tenant. SSO settings are far to shallow for an enterprise platform. Our users have UPNs with different domains and getting SSO to work in that configuration seems to be impossible at current. Asana's support is frustrating to navigate and nearly useless if the solution isn't something written in their published KBs. Expect 48 hours for any response, that response to come far outside of US business hours, and starting over from scratch if that response (usually a link to a semi-relevant KB) does not resolve your issue.