Overview
Product Information on Bloomreach Engagement
Updated 29th October 2024
What is Bloomreach Engagement?
Bloomreach Engagement Pricing
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Overall experience with Bloomreach Engagement
Martech Specialist
50M - 250M USD, Consumer GoodsFAVORABLE
“Tool Enables Flexible Data Modeling and Complex Audience Management Capabilities”
The tool is generally very easy to use once the implementation is complete, but requires a good technical team to make everything work properly later on.
It's a great tool for your company to start making data-driven decisions. Most things can be done by any marketer without technical knowledge; if you want to do much more complex things or automate certain tasks like a pro, you'll need some technical support.
It's a very versatile tool. It's very easy to create a functional data model and then review the customer's 360 vision. It even manages events in RT and even loads events from other platforms while maintaining the original timestamp.
Segments/subsegments allow you to create audiences without overlaps. When it comes to activation, there are numerous ways to design the user journey. It's highly versatile, as it doesn't have to be tied to a linear cycle; instead, you can interconnect any node you want with nodes that have occurred previously. If you want something more sophisticated, you can even develop small snippets to make the task easier and automate it. In addition to being able to manage multiple channels, there's also the option to include your own webhooks. The only drawback I find is that, for media, the process is very tedious if you have to manage many audiences; the tool clearly isn't focused on this channel. During testing, the tool allows you to clearly visualize user drops, making end-to-end QA very easy.
Regarding analytics, it allows you to reuse templates across activation channels, making it very easy to understand the results of a use case. Additionally, you can do virtually anything you want in terms of analytics, giving you great flexibility to improve use cases, identify areas for improvement, and be data-driven.
Ecommerce Director
50M - 250M USD, RetailCRITICAL
“Limited Support Should Raise Concerns, Deliverability is Lacking”
The shared platform has deliverability issues that they made worse. Pricing changes given at short notice, so not enough time to find alternatives. Support is limited and extremely slow. Features don't work as advertised. Technology is behind competitors.
About Company
Company Description
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world.
Company Details
Company type
Private
Year Founded
2009
Head office location
Mountain View, United States
Number of employees
501 - 1000
Annual Revenue
50M-250M USD
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Bloomreach Engagement Likes & Dislikes
The best thing about the product is its versatility to do practically anything you can imagine. Reuse modules and achieve improvements very quickly based on data. Clearly: scenarios, segmentations and analysis.
Nothing
Plug-and-play usecases
What I like least is activation on paid media channels, as it has to be done like a journey, though it's much easier to have the option within the segmentation itself. You also have to not only the add but also the remove options, so when a user leaves the audience, you also have to set up that journey.
Lack of support, features not working as advertised, deliverability, bad contract renewal practices.
There is not much to say about it.
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- Martech Specialist50M-1B USDConsumer GoodsReview Source
Tool Enables Flexible Data Modeling and Complex Audience Management Capabilities
The tool is generally very easy to use once the implementation is complete, but requires a good technical team to make everything work properly later on. It's a great tool for your company to start making data-driven decisions. Most things can be done by any marketer without technical knowledge; if you want to do much more complex things or automate certain tasks like a pro, you'll need some technical support. It's a very versatile tool. It's very easy to create a functional data model and then review the customer's 360 vision. It even manages events in RT and even loads events from other platforms while maintaining the original timestamp. Segments/subsegments allow you to create audiences without overlaps. When it comes to activation, there are numerous ways to design the user journey. It's highly versatile, as it doesn't have to be tied to a linear cycle; instead, you can interconnect any node you want with nodes that have occurred previously. If you want something more sophisticated, you can even develop small snippets to make the task easier and automate it. In addition to being able to manage multiple channels, there's also the option to include your own webhooks. The only drawback I find is that, for media, the process is very tedious if you have to manage many audiences; the tool clearly isn't focused on this channel. During testing, the tool allows you to clearly visualize user drops, making end-to-end QA very easy. Regarding analytics, it allows you to reuse templates across activation channels, making it very easy to understand the results of a use case. Additionally, you can do virtually anything you want in terms of analytics, giving you great flexibility to improve use cases, identify areas for improvement, and be data-driven. - Director of Marketing50M-1B USDConsumer GoodsReview Source
Bloomreach Engagement is an exceptionally good tool
Bloomreach Engagement is an easy to use CDP solution and it brings so much value. - Marketing Automation & Personalization Lead<50M USDRetailReview Source
Product Offers Clear Use Cases, Company-Specific Customization Requires Coding Experience
user-friendly, good documentation and use cases. Supporting advice from out contact when needed. - Digital Trading Manager1B-10B USDRetailReview Source
Platform Offers In-Depth Insights and Simplifies Customer Journey Improvement Processes
Bloomreach Engagement has allowed me to gain additional and valuable insights and data sets to aid making decisions on improving the on site customer journey - CRM Manager50M-1B USDRetailReview Source
Bloomreach's All-in-One Platform: Delivering Exceptional Email Marketing and CRM Results
Implementing and using Bloomreach has been excellent. Bloomreach's team has offered us exceptional support during the implementation phase from start to finish and helped us with a smooth transition away from other tools to the new all-in-one platform. Working with Bloomreach's numerous and comprehensive features has proven to be a game-changer for our email marketing and CRM efforts. Setting up email campaigns and marketing automations has never been easier and faster for us. We appreciate the seamless access to in-depth historical data and how we can integrate customer insights into our marketing through the detailed CDP. Having everything necessary unified in one platform has been an amazing benefit for us.
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