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  3. CleverTap
Logo of CleverTap

CleverTap

byCleverTap
in
4.6
Market Presence: Multichannel Marketing Hubs, Mobile Marketing Platforms

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

CleverTap Pricing

CleverTap software utilizes a tiered subscription pricing model based on usage metrics such as the number of monthly active users and the chosen feature set. Pricing plans offer different levels of access to functionalities, with costs adjusted for increased user volumes and enhanced capabilities. Customized plans may be available for enterprise requirements, and details of specific pricing structures are generally provided upon request.

Overall experience with CleverTap

MARKETING MANAGER
1B - 3B USD, Retail
FAVORABLE

“My experience with CleverTap Analytics!”

5.0
Nov 29, 2024
It's a great tool for targeting your customers via multiple marketing channels. The analytics tab is also very useful for segmentation.
Director Product Management
500M - 1B USD, Media
CRITICAL

“Overpriced tool lacking a lot in features”

3.0
Dec 21, 2021
The front-end is laggy and support takes long time to respond back to queries.

About Company

Company Description

Updated 7th December 2023

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2013
Head office location
Mountain View, United States
Number of employees
501 - 1000
Website
https://clevertap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: CleverTap
Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

Like

Analytics tab has some great features like segmentation, cohort, funnels, etc. It also provides automatic segments based on RFM. You can select and save those segments for targeting and analysis.

Like

They offer flexibility in terms of commercial and accommodates request with respect to different pricing models.

Like

Their Analysis Dashboard

Dislike

If your query is long then it will take more time to show results. Also, there is a limited time period for events storing the past behaviour of the user.

Dislike

Laggy frontend and takes a lot of time in running queries. Support takes lot of time to resolve issues and lot of back and forth happens. The analytics section is quite buggy and doesn't provide any insights.

Dislike

Takes some time to load some deep analysis.

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Peer Discussions

CleverTap Reviews and Ratings

Showing data for 20 ratings and reviews for Mobile App Analytics market. View all 254 ratings and reviews across markets for a complete picture.

4.6

(20 Ratings)

Rating Distribution

5 Star
50%
4 Star
45%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • MARKETING MANAGER
    1B-10B USD
    Retail
    Review Source

    My experience with CleverTap Analytics!

    5.0
    Nov 29, 2024
    It's a great tool for targeting your customers via multiple marketing channels. The analytics tab is also very useful for segmentation.
  • IT MANAGER
    50M-1B USD
    IT Services
    Review Source

    Overall Great Company and Great Product

    4.0
    Jul 13, 2023
    Gives better insights and analysis with relevant heat maps
  • Operations Manager
    50M-1B USD
    Healthcare and Biotech
    Review Source

    The best engagement platform

    4.0
    Jun 8, 2022
    Overall experience has been amazing, Clevertap fulfils our mobile campaigns requirements in the best way possible, realtime tracking and some other features make it really uselfull
  • PRODUCT MANAGER
    Gov't/PS/Ed
    Education
    Review Source

    Excellent in terms of current product, incoming product updates and customer support!

    5.0
    Mar 28, 2022
    Clevertap is a phenomenal tool with a wide set of capabilities both in terms of current features, and their ability to customise solutions for their clients needs.
  • Director Product Management
    50M-1B USD
    Media
    Review Source

    Overpriced tool lacking a lot in features

    3.0
    Dec 21, 2021
    The front-end is laggy and support takes long time to respond back to queries.
Showing Result 1-5 of 20

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  • Market Guide for Mobile App Analytics

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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