Name: CleverTap
Rating: 4.3 (257 reviews)

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

Overall experience with CleverTap

MARKETING MANAGER

1B - 3B USD, Retail

FAVORABLE

“My experience with CleverTap Analytics!”

5.0

Nov 29, 2024

It's a great tool for targeting your customers via multiple marketing channels. The analytics tab is also very useful for segmentation.

Director Product Management

500M - 1B USD, Media

CRITICAL

“Overpriced tool lacking a lot in features”

3.0

Dec 21, 2021

The front-end is laggy and support takes long time to respond back to queries.

About Company

Company Description

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Company type

Private

Year Founded

2013

Head office location

Mountain View, United States

Number of employees

501 - 1000

Website

https://clevertap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: CleverTap

Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

Analytics tab has some great features like segmentation, cohort, funnels, etc. It also provides automatic segments based on RFM. You can select and save those segments for targeting and analysis.

They offer flexibility in terms of commercial and accommodates request with respect to different pricing models.

Their Analysis Dashboard

If your query is long then it will take more time to show results. Also, there is a limited time period for events storing the past behaviour of the user.

Laggy frontend and takes a lot of time in running queries. Support takes lot of time to resolve issues and lot of back and forth happens. The analytics section is quite buggy and doesn't provide any insights.

Takes some time to load some deep analysis.

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Peer Discussions

CleverTap Reviews and Ratings

Recommended Gartner Insights

Market Guide for Mobile App Analytics

1B-10B USD

Retail

Review Source

My experience with CleverTap Analytics!

IT MANAGER

50M-1B USD

IT Services

Overall Great Company and Great Product

4.0

Jul 13, 2023

Gives better insights and analysis with relevant heat maps

Operations Manager

Healthcare and Biotech

The best engagement platform

Jun 8, 2022

Overall experience has been amazing, Clevertap fulfils our mobile campaigns requirements in the best way possible, realtime tracking and some other features make it really uselfull

PRODUCT MANAGER

Gov't/PS/Ed

Education

Excellent in terms of current product, incoming product updates and customer support!

Mar 28, 2022

Clevertap is a phenomenal tool with a wide set of capabilities both in terms of current features, and their ability to customise solutions for their clients needs.

Media