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Contentful Platform

byContentful
in
4.4
Market Presence: Web Content Management, Digital Experience Platforms

Overview

Product Information on Contentful Platform

Updated 13th June 2025

What is Contentful Platform?

Contentful’s headless CMS is part of its digital experience platform offering for marketers and developers who need to deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native contextual AI, Contentful enables rapid iteration, real-time targeting, experimentation, optimization, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, and publish modular content without relying on developers, enabling rapid iteration, real-time targeting, experimentation, and optimization. With a robust ecosystem, and built on an API-first platform, Contentful gives teams the freedom to easily build or deploy new integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is built for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.

Contentful Platform Pricing

Contentful Platform Product Images

Optimization Hub and Dashboard
Optimization Hub and Dashboard

Overall experience with Contentful Platform

COMMERCIAL EDITOR
500M - 1B USD, Media
FAVORABLE

“Easy-To-Use Interface That Supports Very Fast Publishing”

5.0
Dec 15, 2025
Super easy-to-use platform that we use to publish native articles over almost all our brands / publications.
Product Manager
Gov't/PS/ED <5,000 Employees, Education
CRITICAL

“Contentful Shows Limitations With Complex Use Cases Beyond Marketing Pages”

2.0
Nov 15, 2025
We have challenges using Contentful to solve our business challenges. The system is a bit to rigid and inflexible for us. The product works ok for simple marketing pages, but if trying to use for more complex use cases it takes some figuring out.

About Company

Company Description

Updated 13th June 2025

Contentful is a digital experience platform designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization. Complemented by a robust ecosystem built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the needs of their brand. Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform.

Company Details

Updated 13th June 2025
Company type
Private
Year Founded
2013
Head office location
Berlin, Germany
Number of employees
501 - 1000
Website
https://www.contentful.com/

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Contentful Platform
Reviewer Insights for: Contentful Platform
Performance of Contentful Platform Across Market Features

Contentful Platform Likes & Dislikes

Like

The speed and simplicity. I can publish an article with images, videos and links in just a couple of minutes. Very easy to learn and work with.

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Like

Once you learn how to use the product it is pretty easy to use. The configuration of elements is pretty straight forward as well.

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Like

The speed at which we're able to make platform updates without needing to involve any developer colleagues is fantastic. Plus the ability to have reusable content across various pages is a bonus too.

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Dislike

As a user there is some limitations in the customization, but I think it's partly because of rules set up in our own organization.

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Dislike

The lack of flexibility and customization.

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Dislike

It can be difficult where we have multiple markets. Publishing a change to a content type applies (I believe!) to the whole item. So if colleagues in another market are working on something in that content type but don't want it to go live yet, and in the meantime you need to make an update for your market/language, you can get into a tricky situation.

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Peer Discussions

Contentful Platform Reviews and Ratings

Showing data for 408 ratings and reviews for Web Content Management market. View all 540 ratings and reviews across markets for a complete picture.

4.4

(408 Ratings)

Rating Distribution

5 Star
44%
4 Star
48%
3 Star
8%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.2

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.4

Last 12 Months
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  • COMMERCIAL EDITOR
    50M-1B USD
    Media
    Review Source

    Easy-To-Use Interface That Supports Very Fast Publishing

    5.0
    Dec 15, 2025
    Super easy-to-use platform that we use to publish native articles over almost all our brands / publications.
  • CRM Manager
    50M-1B USD
    Retail
    Review Source

    Marketing Teams Gain Independence with Rapid Updates and Reusable Content Features

    4.0
    Oct 30, 2025
    Overall I think Contentful is great. It empowers the marketing team to take control.
  • IT Manager
    50M-1B USD
    Transportation
    Review Source

    Localization Flexibility Noted as Key Strength Alongside Challenging Learning Curve

    4.0
    Nov 28, 2025
    Contentful is a great headless CMS, but with a steep learning curve for editors.
  • Product Manager
    Gov't/PS/Ed
    Education
    Review Source

    Contentful Shows Limitations With Complex Use Cases Beyond Marketing Pages

    2.0
    Nov 14, 2025
    We have challenges using Contentful to solve our business challenges. The system is a bit to rigid and inflexible for us. The product works ok for simple marketing pages, but if trying to use for more complex use cases it takes some figuring out.
  • Manager For Web Content And Design
    Gov't/PS/Ed
    Education
    Review Source

    Contentful Platform: Comprehensive Operations But Lacking Integration Options

    4.0
    Jun 4, 2025
    Using the Contentful platform is superb which supports different types of content types. The user interface is clean which saves from any confusion.
...
Showing Result 1-5 of 417

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  • Market Guide for Web Content Management

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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