Overview
Product Information on Demandbase One
What is Demandbase One?
Demandbase One Pricing
Overall experience with Demandbase One
“Powerful ABM Platform for Account-Level Engagement and Campaign Orchestration”
“Effective Engagement Measurement Contrasted by Effortful Integration With Existing Systems”
About Company
Company Description
Demandbase, the pipeline AI platform, empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform to accelerate your pipeline at scale.
Company Details
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Key Insights
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Reviewer Insights for: Demandbase One
Performance of Demandbase One Across Market Features
Demandbase One Likes & Dislikes
The ability to orchestrate account-based campaigns by integrating multiple systems is what we value most. Demandbase allows us to align marketing efforts across platforms and tailor messaging at the account level, which is critical for ABX success.
Being able to push campaigns to specific individuals within organizations and measure their engagement has been strong.
The ability to see keyword intent that we wouldn't be able to see otherwise. The AI summaries on each Account profile page capture a great snapshot of most of the engagement within the Account.
Limited dashboard customization, only 2 years of data visibility for the engagement, and non-customizable L2A matching can affect reporting accuracy.
Technical integrations with our CRM systems have been a challenge, as well as getting to the known customer level of ABM. It also takes a great deal of effort from Sales and Marketing to unite and get full use from the tool.
The keyword intent is only updated weekly instead of nightly. There are 2 databases that are not joined yet, one for the Sales product and one for the marketing product. Certain reports that are emailed are not accurate in terms of matching to the correct Accounts. We struggle to find a report that can show a true connection that having
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Peer Discussions
Demandbase One Reviews and Ratings
- Marketing Manager<50M USDIT ServicesReview Source
Powerful ABM Platform for Account-Level Engagement and Campaign Orchestration
Our experience with Demandbase has been excellent. The platform provides a comprehensive 360-degree view of all engagemnt activities across each account, helping us identify the right contacts to target within each organization. This visibiliy has significantly improved our strategic outreach and campaign effectiveness. - Marketing Manager1B-10B USDSoftwareReview Source
Demandbase Offers Insights Beyond Standard Tools With Notable Strengths And Weaknesses
Demandbase is a great tool to look beyond standard website visit metrics. It has been able to help us target Accounts for the business development representatives. We are able to see levels of engagement as a complete picture. - Sr. Director of Marketing50M-1B USDIT ServicesReview Source
Demandbase Features Facilitate Success in B2B SaaS Campaign Performance
My experience using Demandbase at multiple b2b SaaS companies has been exceptional. The team at Demandbase has always provided stellar customer service and helped us use the tool in many new ways, including creating metrics dashboards to measure our success. - Marketing Manager50M-1B USDSoftwareReview Source
A critical component for your b2b martech stack
It's an extremely robust tool that can help you target, report and execute campaigns at a much more efficient level. An ABX tool like Demandbase is part and parcel with an efficient b2b demand gen engine. We are also very happy with the level of support and effort from the account management team we work with to help us stay ahead of the curve. - Lead Manager GTM50M-1B USDSoftwareReview Source
Efficient Targeting Features Offset By Platform’s Confusing User Experience
I have been using this ABM platform for quite some time, and the vendor support has been good. The platform offers a great deal of intent data and targeting to help sharpen our campaigns. But sometimes the navigation is a bit confusing and the UI/UX could be improved a lot.