• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Demandbase One
Logo of Demandbase One

Demandbase One

byDemandbase
in
4.2
Market Presence: Account-Based Marketing Platforms, Revenue Data Solutions (Transitioning to GTM Data Applications)

Overview

Product Information on Demandbase One

Updated 13th October 2025

What is Demandbase One?

Demandbase One is a software designed to support business-to-business marketing and sales teams through account-based strategies. The software offers capabilities for identifying, engaging, and nurturing accounts using data and analytics-driven insights. Features include account identification, intent data analysis, predictive analytics, and customer journey tracking. The software enables users to personalize marketing campaigns and sales outreach by integrating various data sources and targeting relevant audiences. It provides reporting and measurement tools to analyze account engagement, pipeline impact, and return on investment, addressing the challenge of aligning sales and marketing efforts around high-value accounts.

Demandbase One Pricing

Demandbase One software uses a tiered subscription pricing model with different plans that vary based on features, data access, and user limits. The software typically offers annual contracts, with pricing dependent on organization size and the range of modules or capabilities selected. Custom pricing may be available for enterprise requirements.

Overall experience with Demandbase One

Account Executive
1B - 3B USD, Software
FAVORABLE

“Super helpful for SaaS B2B sales executives”

4.0
Aug 15, 2023
Demandbase has helped me get valuable insights into how my accounts are interacting with our product marketing and website online.
Manager Analytics Operations
10B - 30B USD, Retail
CRITICAL

“Demandbase helps clients understand web visitors but is complex to implement ”

3.0
Jan 21, 2022
Demandbase allowed us to know more about our web visitors but our implementation was a bit complex so it took longer than expected to implement.

About Company

Company Description

Updated 10th September 2025

Demandbase, the pipeline AI platform, empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform to accelerate your pipeline at scale.

Company Details

Updated 10th September 2025
Company type
Private
Year Founded
2007
Head office location
San Francisco, United States
Number of employees
501 - 1000
Website
https://www.demandbase.com/

Do You Manage Peer Insights at Demandbase?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Demandbase One
Deciding Factors: Demandbase One Vs. Market Average
Performance of Demandbase One Across Market Features

Demandbase One Likes & Dislikes

Like

I like the integration with slack so I can get easy notifications on my phone when I am on the move.

Like

the DB account team and helpdesk support staff were very engaged with our process

Like

All the various components work well together and serve our needs

Dislike

If there was some way to get insights into which user is looking at our products right in the slack integration, that would be very helpful. It seems like there is more data on the demandbase website than what we get sent to slack.

Dislike

the overall 360 customer view implementation was not complete but worked for our implementation

Dislike

There's 5 ways to get to the same place, like a choose your own adventure book. Simplify it please!

Top Demandbase One Alternatives

Logo of Sales Navigator
1. Sales Navigator
4.5
(750 Ratings)
Logo of ZoomInfo Sales
2. ZoomInfo Sales
4.1
(426 Ratings)
Logo of D&B Hoovers
3. D&B Hoovers
3.9
(192 Ratings)
View All Alternatives

Peer Discussions

Demandbase One Reviews and Ratings

Showing data for 40 ratings and reviews for Revenue Data Solutions (Transitioning to GTM Data Applications) market. View all 309 ratings and reviews across markets for a complete picture.

4.2

(40 Ratings)

Rating Distribution

5 Star
28%
4 Star
57%
3 Star
10%
2 Star
5%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.1

Service & Support

4.3

Product Capabilities

4.3

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Account Executive
    1B-10B USD
    Software
    Review Source

    Super helpful for SaaS B2B sales executives

    4.0
    Aug 15, 2023
    Demandbase has helped me get valuable insights into how my accounts are interacting with our product marketing and website online.
  • SENIOR PROGRAM MANAGER
    10B+ USD
    Hardware
    Review Source

    5Start ABM Product

    5.0
    Oct 3, 2022
    Overall the experience has been very good, customer service is great and the team is top notch
  • Account Executive
    50M-1B USD
    Miscellaneous
    Review Source

    Great tool for finding who is on our site and why

    5.0
    Feb 8, 2022
    Overall a very useful tool for our team, helps us to target specific accounts to pursue and gives us an idea of what content they are interested in.
  • ABM Practitioner
    50M-1B USD
    IT Services
    Review Source

    Best Platform for Account Based Marketing

    5.0
    Feb 17, 2022
    Integration was challenging in our organization, but that is done then everything fall to the right place.
  • Model Risk Manager
    50M-1B USD
    Services (non-Government)
    Review Source

    Better target and direction control of marketing strategy.

    5.0
    Jan 3, 2022
    Measure your marketing success, all from one platform - data collection on target audience, measure performance against KPIs and targets, track overall campaign success.
...
Showing Result 1-5 of 40

Recommended Gartner Research

  • Market Guide for Revenue Data Solutions (Transitioning to GTM Data Applications)

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.