Name: Demandbase One
Rating: 4.5 (313 reviews)

Overview

Product Information on Demandbase One

Updated 13th October 2025

What is Demandbase One?

Demandbase One is a software designed to support business-to-business marketing and sales teams through account-based strategies. The software offers capabilities for identifying, engaging, and nurturing accounts using data and analytics-driven insights. Features include account identification, intent data analysis, predictive analytics, and customer journey tracking. The software enables users to personalize marketing campaigns and sales outreach by integrating various data sources and targeting relevant audiences. It provides reporting and measurement tools to analyze account engagement, pipeline impact, and return on investment, addressing the challenge of aligning sales and marketing efforts around high-value accounts.

Overall experience with Demandbase One

Account Executive

1B - 3B USD, Software

FAVORABLE

“Super helpful for SaaS B2B sales executives”

4.0

Aug 15, 2023

Demandbase has helped me get valuable insights into how my accounts are interacting with our product marketing and website online.

Manager Analytics Operations

10B - 30B USD, Retail

CRITICAL

“Demandbase helps clients understand web visitors but is complex to implement ”

3.0

Jan 21, 2022

Demandbase allowed us to know more about our web visitors but our implementation was a bit complex so it took longer than expected to implement.

About Company

Company Description

Demandbase, the pipeline AI platform, empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform to accelerate your pipeline at scale.

Company Details

Company type

Private

Year Founded

2007

Head office location

San Francisco, United States

Number of employees

501 - 1000

Website

https://www.demandbase.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Demandbase One

Deciding Factors: Demandbase One Vs. Market Average

Performance of Demandbase One Across Market Features

Demandbase One Likes & Dislikes

I like the integration with slack so I can get easy notifications on my phone when I am on the move.

the DB account team and helpdesk support staff were very engaged with our process

All the various components work well together and serve our needs

If there was some way to get insights into which user is looking at our products right in the slack integration, that would be very helpful. It seems like there is more data on the demandbase website than what we get sent to slack.

the overall 360 customer view implementation was not complete but worked for our implementation

There's 5 ways to get to the same place, like a choose your own adventure book. Simplify it please!

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Peer Discussions

Demandbase One Reviews and Ratings

Recommended Gartner Insights

Market Guide for Revenue Data Solutions (Transitioning to GTM Data Applications)

1B-10B USD

Software

Review Source

Super helpful for SaaS B2B sales executives

SENIOR PROGRAM MANAGER

10B+ USD

Hardware

5Start ABM Product

5.0

Oct 3, 2022

Overall the experience has been very good, customer service is great and the team is top notch

50M-1B USD

Miscellaneous

Great tool for finding who is on our site and why

Feb 8, 2022

Overall a very useful tool for our team, helps us to target specific accounts to pursue and gives us an idea of what content they are interested in.

ABM Practitioner

IT Services

Best Platform for Account Based Marketing

Feb 17, 2022

Integration was challenging in our organization, but that is done then everything fall to the right place.

Model Risk Manager

Services (non-Government)

Better target and direction control of marketing strategy.

Jan 3, 2022

Measure your marketing success, all from one platform - data collection on target audience, measure performance against KPIs and targets, track overall campaign success.