Overview
Product Information on Emplifi Social Marketing
What is Emplifi Social Marketing?
Emplifi Social Marketing Pricing
Overall experience with Emplifi Social Marketing
“Astute Social Improves Social Contact Handling Efficiency ”
About Company
Company Description
Emplifi is a unified customer experience platform that aligns marketing, care, and commerce aspects of businesses, aiming to bridge the customer experience gap. With a solid industry presence of over two decades, Emplifi blends these diverse branches of any business operation to enhance customer experiences at every touchpoint along their journey. The focus of Emplifi is to aid companies in delivering superior encounter experiences throughout the customer consumption voyage.
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Reviewer Insights for: Emplifi Social Marketing
Performance of Emplifi Social Marketing Across Market Features
Emplifi Social Marketing Likes & Dislikes
The tool was easy to set up and learn. We have a variety of agents monitoring and responding, and assigning cases to Astute Agent for tracking is so efficient!
Astute Social is one of the best tools we have found for monitoring and responding to our social programs. It captures public comments, direct and private messages as well as dark ads provided you have access to your ad accounts. It also is integrated with our CRM tool for easy documentation.
It eliminates unnecessary noise so that agents can focus on posts that really need answering.
There are occasional glitches with the API connections, but we know that is not unique to this vendor.
There are inconsistencies in the collection of data which are frustrating particularly on dark posts. if we look directly at the post it will say X number of comments, when we check in the tool it will say Y number of comments and there is no rhyme or reason as to why it did not collect all of the comments. It does not happen all the time, but when you are required to monitor 100% it is difficult to know when you have it all and when you don't.
It's a bit complicated to learn but as long as you have a couple of folks who know what they are doing, it can be very beneficial. It doesn't handle Amazon as well as there is a long lag in getting data from Amazon.
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Emplifi Social Marketing Reviews and Ratings
- Manager10B+ USDConsumer GoodsReview Source
Astute Social Improves Social Contact Handling Efficiency
We have been an Astute customer for over 20 years and using the social tool for five years. We appreciate the top notch service and ongoing support from the customer success team. Astute Social allows us to manage multiple social platforms for various brands and efficiently respond and track contacts. - Associate Director North America Consume10B+ USDConsumer GoodsReview Source
A Responsive Partner and a Good Tool
We have worked with Astute Social for 9 years. We started with them when Social was a new area for them and they were a great partner. They responded to our asks and together we have created a system that works well for us. We are excited about their acquisition of Social Bakers to round out the publishing aspect and to cover some of the areas that are more challenging like Instagram ads. - Manager, Consumer Affairs1B-10B USDConsumer GoodsReview Source
Great tool that works well for us!
Astute Social has enabled our CA team to review social posts for multiple brands with various social feeds as well as ecommerce such as Amazon and PowerReviews. By allowing us to review and route relevant posts that need responses into our regular workflow for documentation and response has made our team much more efficient. We have been able to minimize noise and get down to what really needs to be answered. - Director, Guest Relations50M-1B USDRetailReview Source
Astute Social - integrates seamlessly with Agent
Astute is a terrific CRM partner. They have really stepped up their game by not only delivering Astute Social, but in having it integrate with Astute Agent. Our reps just have one platform to work on - and it's exceptional. - Social Media Manager50M-1B USDReal EstateReview Source
Manage All Things Social Media With Astute Social
Astute Social lets you effortlessly manage your social media presence. With its social listening capability, you can listen to relevant conversation about your brand and industry, easily publish contents and engage your audience better. With its competitive analysis capability, you can easily compare your social data with competitors and uncover opportunities for growth. With Astute Social Mobile App, you can engage and responds to your audience on the go.