Gong harnesses the power of AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph, AI-powered intelligence, specialized agents, and trusted applications, Gong helps more than 5,000 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort.
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I like the accuracy of the AI briefs, the ability to share specific deals internally with key conversations, and how well it keeps me organized by capturing the majority of the customer conversations I'm having rather than me having 50 different google docs of notes. Sending clipped recordings to our internal teams to review tickets, enhancement requests, or product feedback is extremely helpful. Our customers also enjoy the recordings and it keeps our teams accountable. For training, it's extremely useful to have a library of recorded meetings to distribute to new stakeholders.
It's great to be able to track how well the team is doing when communicating with our Customers. It does a great job of bringing Customer pain points and successes front and center.
Our favorite thing about Gong is ease-of-use. Across all the features we use, the UI is intuitive enough that user adoption hasn't been a big issue, which we can't say about every platform we manage. Migrating from another sales engagement platform was smoother than expected. The onboarding process was straightforward and our team go up to speed quickly without too much hand-holding. The AI features that Gong has been rolling out seem thoughtfully built into the product in useful ways, rather than tacked on just to say that they use AI. Things like call summaries, deal intelligence, and AI Builder actually get used because they surface the right things.
I believe the AI follow up emails could use improvement. I rarely use them and rely on other third party AI to write my follow up emails using a gong recording or transcript. If I had more trust in the follow up emails in Gong it would save me more time. Creating AI Briefs (account or conversational) isn't really intuitive for the basic end user and I've struggled without training to capture what I need. I believe in the product and the few that have been set up for us work really well, but if those were easier it would really take a lot more work off my CSMs team plate for things like Account Reviews, Book Transitions, At risk records, etc.
While the tool is strong, there are a few things that are not great: 1) They want to keep all call knowledge in Gong which means it doesn't play nice with other tools 2) The AI in Gong isn't as powerful as other tools currently in the market 3) They are taking pieces that are core to the users now and making them additional fees
Gong Forecast and Gong Engage are both strong products, but both have areas where depth of customization falls short. In Forecast, IF formula support is limited and Configurable Boards aren't fully compatible with many of the Analytics modules. In Engage, there are similar guardrails around how far you can tailor Flows to specific needs. Sometimes you have to work around the limitations of the platform rather than with it. Additionally, Gong's heavy investment in AI features is appreciated, but it can feel like it's their main focus sometimes and it comes at the expense of core product development. We'd love to see the same energy applied to depth and flexibility within the core products.