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  3. Hootsuite
Logo of Hootsuite

Hootsuite

byHootsuite
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management and Listening), Social Analytics Applications

Overview

Product Information on Hootsuite

Updated 13th October 2025

What is Hootsuite?

Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.

Hootsuite Pricing

Hootsuite software uses a subscription-based pricing model with multiple plans that vary by features such as number of social accounts, user seats, and access to reporting tools. Pricing is structured on a per-user per-month basis, with differences in plan options for individuals, small teams, and larger organizations. Some plans include a free trial period, and additional features may be added at extra cost.

Overall experience with Hootsuite

Head of Business Development
<50M USD, Miscellaneous
FAVORABLE

“Hootsuite: A Comprehensive Tool for Social Media Management”

4.0
Jan 20, 2025
Hootsuite is a useful social media application to use with a good clear layout and fantastic cross-platform compatibility. Due to this slow reporting it is not suitable for reporting situations where real-time data reporting is required.
Co-Founder
<50M USD, Services (non-Government)
CRITICAL

“The UI looks very intuitive but it has limited functionality”

3.0
Dec 11, 2018
Hootsuite analytics is a promising but half-baked social media analytics solution. The good part of the product is that it semalessly integrates with Hoosuite makreting tool.

About Company

Company Description

Updated 7th December 2023

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Vancouver, Canada
Number of employees
1001 - 5000
Website
http://hootsuite.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Hootsuite
Deciding Factors: Hootsuite Vs. Market Average
Performance of Hootsuite Across Market Features

Hootsuite Likes & Dislikes

Like

Through the use of Hootsuite it allows me to be in charge of organizing numerous social media accounts. Indeed, the possibility to schedule posts across platforms is easy and the visual calendar allows for an easy overview of the general content plan.

Like

The UI is very good and makes it easy to present your findings.

Like

I have been using Hootsuite to plan the posting on multiple social media networks at once. It's saved me a lot of time and it also ensures I post regularly on all the various social media platforms we use.

Dislike

Reports can take time to compile and the data that is collected is hardly ever real-time and hence one cannot get the best picture of the performance of social media. This can be inconvenient for time-sensitive campaigns.

Dislike

The functionality is very limited compared to competition.

Dislike

It is difficult for me to get more detailed information about the audience and their activity than just likes and shares. This hinders us from knowing more about our target audience and therefore creating content that will suit them.

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Peer Discussions

Hootsuite Reviews and Ratings

Showing data for 112 ratings and reviews for Social Analytics Applications market. View all 475 ratings and reviews across markets for a complete picture.

4.3

(112 Ratings)

Rating Distribution

5 Star
45%
4 Star
53%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.5

Service & Support

4.6

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Head of Business Development
    <50M USD
    Miscellaneous
    Review Source

    Hootsuite: A Comprehensive Tool for Social Media Management

    4.0
    Jan 20, 2025
    Hootsuite is a useful social media application to use with a good clear layout and fantastic cross-platform compatibility. Due to this slow reporting it is not suitable for reporting situations where real-time data reporting is required.
  • Social Media Manager
    <50M USD
    Services (non-Government)
    Review Source

    Decoding Hootsuite's Role in Managing Social Media

    4.0
    Jan 15, 2025
    Hootsuite is very useful for the management of our social media accounts. Scheduling, monitoring and even basic analytics are great. To gain more profound information about the audience and engagement I turn to other applications.
  • BUSINESS DEVELOPMENT ASSOCIATE
    50M-1B USD
    Banking
    Review Source

    Hootsuite: Streamlining Social Media Campaign Analysis

    4.0
    Dec 5, 2024
    The overall experience with Hootsuite has been quite useful for us. Whenever we launch any business campaigns through our social handles, it is very important for us to analyze the performance of those campaigns in the form of metrics-based visualization, and this is where Hootsuite's analytics helps us to identify in detail which has helped us make data driven business decision-making.
  • SR. SOCIAL MEDIA EXECUTIVE
    <50M USD
    Banking
    Review Source

    Discover Multi-platform Social Media Scheduling with Hootsuite

    4.0
    Dec 20, 2024
    I use Hootsuite mainly for scheduling posts across multiple social media platforms at once. It is a time saver for the marketer. The analytics dashboard is an add-on feature.
  • ACCOUNT MANAGER
    50M-1B USD
    Media
    Review Source

    Effective Social Media Management through Automation Tools

    4.0
    Dec 5, 2024
    A good tool for managing multiple social media accounts and publishing posts using automations.
...
Showing Result 1-5 of 112

Recommended Gartner Insights

  • Market Guide for Social Analytics Applications

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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