Hootsuite

byHootsuite
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management Tools)Social Analytics Applications

Overview

Product Information on Hootsuite

Updated 13th October 2025

What is Hootsuite?

Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.

Overall experience with Hootsuite

Marketing Associate
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

Hootsuite's User-Friendly Interface and Comprehensive Reports Stand Out

5.0
May 9, 2025
I really do enjoy working with Hootsuite. Very easy and user-friendly. There are various reports to choose from and the calendar section is my absolute favorite. Planning has gotten so much better since we implemented Hootsuite.
SENIOR SOCIAL CARE SPECIALIST
50M - 250M USD, Software
CRITICAL

Navigating Hootsuite's Features Independently

3.0
Mar 10, 2025
Overall my experience with Hootsuite was alright. I used the program for 1 year and didn't have regular calls with my success team and felt that I had to learn the program and it's capabilities independently.

About Company

Company Description

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Company type
Private
Year Founded
2008
Head office location
Vancouver, Canada
Number of employees
1001 - 5000

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Hootsuite
Deciding Factors: Hootsuite Vs. Market Average
Performance of Hootsuite Across Market Features

Hootsuite Likes & Dislikes

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Peer Discussions

Hootsuite Reviews and Ratings

Showing data for 319 ratings and reviews for Social Marketing Management (Transitioning to Social Media Management Tools) market. View all 474 ratings and reviews across markets for a complete picture.

4.3

(319 Ratings)

Rating Distribution

5 Star
43%
4 Star
44%
3 Star
12%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.4

Last 12 Months
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  • Marketing Associate
    Gov't/PS/Ed
    Education
    Review Source

    Hootsuite's User-Friendly Interface and Comprehensive Reports Stand Out

    5.0
    May 9, 2025
    I really do enjoy working with Hootsuite. Very easy and user-friendly. There are various reports to choose from and the calendar section is my absolute favorite. Planning has gotten so much better since we implemented Hootsuite.
  • SENIOR SOCIAL CARE SPECIALIST
    50M-1B USD
    Software
    Review Source

    Navigating Hootsuite's Features Independently

    3.0
    Mar 10, 2025
    Overall my experience with Hootsuite was alright. I used the program for 1 year and didn't have regular calls with my success team and felt that I had to learn the program and it's capabilities independently.
  • MARKETING ASSOCIATE
    50M-1B USD
    IT Services
    Review Source

    Simplicity Meets Efficiency: Social Media Management Made Easy

    5.0
    Jan 20, 2025
    I really enjoy the simplicity of the UI design and ease of use. It was one of the first products out there that allowed us to manage our social media accounts and is still one of our top choices! Definitely makes planning and publishing posts a more streamlined experience - a Marketing assistant all team need!
  • SALES MANAGER
    1B-10B USD
    Retail
    Review Source

    A Great Social Media Management and Marketing Solution

    5.0
    Jan 14, 2025
    Hootsuite has not only made managing our social media presence easy, it also makes social marketing easy. We can effortlessly schedule posts, run analytics, and create content that aides in marketing.
  • Marketing Manager
    50M-1B USD
    Software
    Review Source

    A SMMs Honest Review of Hootsuite's Social Post Scheduling Suite

    3.0
    Aug 7, 2024
    Our biggest challenges with Hootsuite as a social post scheduling tool is that it didn't have the ease-of-use that we were looking for that we'd found in tools that we used previously. We also did not love the fact that the shortened links are always turned into 'owl.ly' links - it didn't look professional.
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Showing Result 1-5 of 319

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