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  3. Hootsuite
Logo of Hootsuite

Hootsuite

byHootsuite
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management and Listening), Social Analytics Applications

Overview

Product Information on Hootsuite

Updated 13th October 2025

What is Hootsuite?

Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.

Hootsuite Pricing

Hootsuite software uses a subscription-based pricing model with multiple plans that vary by features such as number of social accounts, user seats, and access to reporting tools. Pricing is structured on a per-user per-month basis, with differences in plan options for individuals, small teams, and larger organizations. Some plans include a free trial period, and additional features may be added at extra cost.

Overall experience with Hootsuite

Marketing Associate
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Hootsuite's User-Friendly Interface and Comprehensive Reports Stand Out”

5.0
May 9, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
SENIOR SOCIAL CARE SPECIALIST
50M - 250M USD, Software
CRITICAL

“Navigating Hootsuite's Features Independently”

3.0
Mar 10, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Vancouver, Canada
Number of employees
1001 - 5000
Website
http://hootsuite.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Hootsuite Reviews and Ratings

4.3

(319 Ratings)

Rating Distribution

5 Star
43%
4 Star
44%
3 Star
12%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Associate
    Gov't/PS/Ed
    Education
    Review Source

    Hootsuite's User-Friendly Interface and Comprehensive Reports Stand Out

    5.0
    May 9, 2025
    I really do enjoy working with Hootsuite. Very easy and user-friendly. There are various reports to choose from and the calendar section is my absolute favorite. Planning has gotten so much better since we implemented Hootsuite.
  • Marketing Associate
    Gov't/PS/Ed
    Education
    Review Source

    Hootsuite's User-Friendly Interface and Comprehensive Reports Stand Out

    5.0
    May 9, 2025
    I really do enjoy working with Hootsuite. Very easy and user-friendly. There are various reports to choose from and the calendar section is my absolute favorite. Planning has gotten so much better since we implemented Hootsuite.
  • Read All 319 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for Social Marketing Management (Transitioning to Social Media Management and Listening)
  • Magic Quadrant for Social Marketing Management (Transitioning to Social Media Management and Listening)
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Deciding Factors: Hootsuite Vs. Market Average
Performance of Hootsuite Across Market Features

Hootsuite Likes & Dislikes

Like

I want to say everything, but overall the fact that planning is now so much easier than before!

Like

I want to say everything, but overall the fact that planning is now so much easier than before!

Like

I want to say everything, but overall the fact that planning is now so much easier than before!

Dislike

Lack of support and simple reporting.

Dislike

Lack of support and simple reporting.

Dislike

Lack of support and simple reporting.

Reviewer Insights for: Hootsuite