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  3. Hootsuite
Logo of Hootsuite

Hootsuite

byHootsuite
in
4.3
Market Presence: Social Marketing Management (Transitioning to Social Media Management and Listening), Social Analytics Applications

Overview

Product Information on Hootsuite

Updated 13th October 2025

What is Hootsuite?

Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.

Hootsuite Pricing

Hootsuite software uses a subscription-based pricing model with multiple plans that vary by features such as number of social accounts, user seats, and access to reporting tools. Pricing is structured on a per-user per-month basis, with differences in plan options for individuals, small teams, and larger organizations. Some plans include a free trial period, and additional features may be added at extra cost.

Overall experience with Hootsuite

Marketing Associate
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Hootsuite's User-Friendly Interface and Comprehensive Reports Stand Out”

5.0
May 9, 2025
I really do enjoy working with Hootsuite. Very easy and user-friendly. There are various reports to choose from and the calendar section is my absolute favorite. Planning has gotten so much better since we implemented Hootsuite.
SENIOR SOCIAL CARE SPECIALIST
50M - 250M USD, Software
CRITICAL

“Navigating Hootsuite's Features Independently”

3.0
Mar 10, 2025
Overall my experience with Hootsuite was alright. I used the program for 1 year and didn't have regular calls with my success team and felt that I had to learn the program and it's capabilities independently.

About Company

Company Description

Updated 7th December 2023

Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Vancouver, Canada
Number of employees
1001 - 5000
Website
http://hootsuite.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Hootsuite
Performance of Hootsuite Across Market Features

Hootsuite Likes & Dislikes

Like

I want to say everything, but overall the fact that planning is now so much easier than before!

Like

The platform was easy to use and made training other members simple and fast.

Like

It is great for beginners to more frequent social media account managers! The social media analytics and social listening capabilities help you to become a more experienced social media specialist and make better decision makers. The new AI content creation feature is very helpful and makes muy life easier so I can make quick decisions and push the posts out faster for our brand to be more interactive.

Dislike

The pricing remains much higher compared to other planners

Dislike

Lack of support and simple reporting.

Dislike

The costing is a bit higher now but still doable within our budget.

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Peer Discussions

Hootsuite Reviews and Ratings

Showing data for 319 ratings and reviews for Social Marketing Management (Transitioning to Social Media Management and Listening) market. View all 475 ratings and reviews across markets for a complete picture.

4.3

(319 Ratings)

Rating Distribution

5 Star
43%
4 Star
44%
3 Star
12%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.4

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Marketing Associate
    Gov't/PS/Ed
    Education
    Review Source

    Hootsuite's User-Friendly Interface and Comprehensive Reports Stand Out

    5.0
    May 9, 2025
    I really do enjoy working with Hootsuite. Very easy and user-friendly. There are various reports to choose from and the calendar section is my absolute favorite. Planning has gotten so much better since we implemented Hootsuite.
  • SENIOR SOCIAL CARE SPECIALIST
    50M-1B USD
    Software
    Review Source

    Navigating Hootsuite's Features Independently

    3.0
    Mar 10, 2025
    Overall my experience with Hootsuite was alright. I used the program for 1 year and didn't have regular calls with my success team and felt that I had to learn the program and it's capabilities independently.
  • MARKETING ASSOCIATE
    50M-1B USD
    IT Services
    Review Source

    Simplicity Meets Efficiency: Social Media Management Made Easy

    5.0
    Jan 20, 2025
    I really enjoy the simplicity of the UI design and ease of use. It was one of the first products out there that allowed us to manage our social media accounts and is still one of our top choices! Definitely makes planning and publishing posts a more streamlined experience - a Marketing assistant all team need!
  • SALES MANAGER
    1B-10B USD
    Retail
    Review Source

    A Great Social Media Management and Marketing Solution

    5.0
    Jan 14, 2025
    Hootsuite has not only made managing our social media presence easy, it also makes social marketing easy. We can effortlessly schedule posts, run analytics, and create content that aides in marketing.
  • Marketing Manager
    50M-1B USD
    Software
    Review Source

    A SMMs Honest Review of Hootsuite's Social Post Scheduling Suite

    3.0
    Aug 7, 2024
    Our biggest challenges with Hootsuite as a social post scheduling tool is that it didn't have the ease-of-use that we were looking for that we'd found in tools that we used previously. We also did not love the fact that the shortened links are always turned into 'owl.ly' links - it didn't look professional.
...
Showing Result 1-5 of 319

Recommended Gartner Research

  • Market Guide for Social Marketing Management (Transitioning to Social Media Management and Listening)

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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