Insider

byInsider
in
4.9
2025
Market Presence: Multichannel Marketing HubsPersonalization Engines

Overview

Product Information on Insider

Updated 4th November 2025

What is Insider?

Insider is a software designed to support cross-channel marketing by enabling businesses to personalize customer journeys across multiple digital platforms. The software provides features such as segmentation, automation, and predictive analytics to help businesses target specific audiences with tailored content. Insider facilitates integration with various communication channels including web, mobile, email, messaging apps, and push notifications, allowing centralized management of marketing campaigns. The software aims to address challenges related to customer engagement, retention, and conversion by delivering relevant and timely experiences based on user behavior and preferences. Insider also offers capabilities for A/B testing and delivering insights to optimize marketing strategies.

Overall experience with Insider

Marketing Manager
1B - 3B USD, Telecommunication
FAVORABLE

Boosted lead generation and 39% Cost Saving with Insider's Architect

5.0
Sep 19, 2025
From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customers
Product Marketing Manager
500M - 1B USD, Media
CRITICAL

Average Retention Platform with low stability & low flexibility

3.0
Aug 18, 2022
Insider provides seamless in app and push notification marketing equipped with good architect journey, but in terms of stability, the platform is bit lower than its peers. Insider also do not providing flexibility in integration with other platforms such paid ads, whatsapp or email marketing

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

About Company

Company Description

Insider is a platform that facilitates individualized, cross-channel experiences. Its core principle lies in enabling enterprise marketers to interconnect customers' data across different channels and systems. By using an AI intent engine, Insider can predict future consumer behavior, thereby individualizing customer experiences. The company's platform is utilized to deliver experiences across various channels such as Web, App, Web Push, Email, SMS, and Messaging Apps. Insider extends services to a wide range of global businesses, covering various sectors like retail, automotive, and travel, among others. The goal of serving through Insider is to deliver AI-backed personalized experiences that live up to customer expectations.

Company Details

Year Founded
2012
Head office location
Türkiye
Number of employees
1001 - 5000

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Insider
Reviewer Insights for: Insider
Deciding Factors: Insider Vs. Market Average
Performance of Insider Across Market Features

Insider Likes & Dislikes

Top Insider Alternatives

Peer Discussions

Insider Reviews and Ratings

Showing data for 211 ratings and reviews for Multichannel Marketing Hubs market. View all 387 ratings and reviews across markets for a complete picture.

4.9

(211 Ratings)

Rating Distribution

5 Star
83%
4 Star
16%
3 Star
1%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.8

Integration & Deployment

4.7

Service & Support

4.9

Product Capabilities

4.8

Last 12 Months
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  • Marketing Manager
    1B-10B USD
    Telecommunication
    Review Source

    Boosted lead generation and 39% Cost Saving with Insider's Architect

    5.0
    Sep 19, 2025
    From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customers
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Higher AOV coupled with a remarkable reduction in a cart abandonment rates

    5.0
    Sep 3, 2025
    Our new product launches often underperformed as a customers frequently missed discovering the products. The experience across our Mobile App and Web store felt fragmented. Leveraging Insider's Web Suite and Mobile App, we set up a cohesive storefront across both channels with minimal technical support. Eureka ensured new products were easily discoverable, driving improved conversions.
  • Digital Marketing Specialist
    50M-1B USD
    Consumer Goods
    Review Source

    Seen Uplift in AOV in the past two months for newly launched food items.

    5.0
    Jun 25, 2025
    The team wanted to improve sales using newly and existing food items. We used personalized overlays to get customers' attention. The team suggested to strategically place redirection bars on the website to showcase best selling products and new launches. In no time, we reached out to customers using 40+ cross channel templates.
  • Data Analyst
    50M-1B USD
    Transportation
    Review Source

    Easy bookings and better service management with Insider Web Suite

    5.0
    Oct 6, 2025
    With Insider's web suite, our brand is able to personalize website experiences in real time and automate standard customer chats which increases bookings and the efficiency of our support team.
  • Communications Associate
    <50M USD
    Healthcare and Biotech
    Review Source

    Clareza e eficiência aprimoram rotinas de CRM, segundo experiência com Insider

    5.0
    Sep 16, 2025
    Minha experiencia com a Insider tem sido muito positiva. A ferramenta trouxe mais clareza e eficiência para o trabalho do time de CRM, alem de contar com um suporte extremamente proximo e prestativo, o que faz toda a diferença no dia a dia.
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Showing Result 1-5 of 212

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